Craig MacIntyre

The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to 17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/1XS0lZ #OOH #DOOH #PlatformForBrands #TheOneToMany

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In 2021 Mediabrands CEO Mark Coad warned media agencies risked massive churn and despondent staff due to the sheer volume of dull, manual tasks they had to crunch through daily. So the firm started to build an automation platform in a bid to make bots handle 75 per cent of the overall media agency investment workflow. Since going live it’s slashed employee manual burn by 65,329 hours, says COO Geoff Clarke – and that’s just the start. Here’s what they did, and what the bots now do. IPG Mediabrands APAC IPG Mediabrands

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The answer is always #AdshelLive. But why? 🤔 As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! 🔥 The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to 17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/jf8de6 #OOH #DOOH #PlatformForBrands #TheOneToMany

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In the #mediaforequity landscape, #UK broadcasters are another group that sees great potential. Channel 4 and ITV have each set up investment divisions and taken stakes in several up-and-coming consumer companies like Purplebricks and Carwow in return for advertising inventory. Smaller broadcasters such as S4C are also making forays into the industry, with a recent investment into #semiconductor company Kubos. Media for equity seems poised to become a key revenue stream for broadcasters and media outlets, amid economic downturns and declining TV ad spending. While #venture investments are usually seen as high-risk, high-reward, executives maintain that these deals are carefully calculated, "sensible and informed", helping broadcasters support emerging businesses while leveraging their advertising capabilities. As such, we could see "more of these smaller investments potentially high returns," says Laura Franses, head of S4C's new commercial growth fund. Article by Jane Croft for The Guardian. Read more at the link below. Follow Straits42 Group now for more curated insights! Alex DeGroote Vinay Solanki Gill Hind https://lnkd.in/gv3EDr7t

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As CTV viewership is thriving, this is causing a problem (albeit a good one) on how to effectively reach consumers wherever they are streaming. 60% of people in the UK have up to three streaming services (The Trade Desk CTV Report 2024), whilst the proliferation and ease of access of AVOD and FAST services is ever increasing viewing opportunities - for example LG Channels saw a 120% increase in monthly average users (LG Ad Solutions The Big Shift: (Wave II)). Just as viewers are spoilt for choice, as marketers we’re spoilt for opportunities to reach them. We're being hampered though due to the fragmented nature of activating in different environments, which in turn limits aggregated addressability. SVOD subscriptions are in ~20mm households in the UK, with a lot of discussion around the big players, but their ad-tier household penetration still has some way to go: Netflix’s ad-tier is just shy of 10%, whilst Disney is less than 3% (Barb Audiences Establishment Survey Q2 2024). Prime nailed their ads-by-default approach with little kickback (probably due to minimal ads for the time being and the wider Amazon offering), but consumers do not stick with just one platform. These still require being bought in silo even via DSP activations. For CTV campaigns to scale, a multitude of partners across the ecosystem need to be part of the media plan to ensure your target audiences can be reached effectively and at scale. To do this, you need to work with a partner that has the ability to plan, activate, and measure across multiple partners in a seamless, aggregated manner to maximise scale. This comes in three parts: data, technology, and insights. I’ll comment in a future post on how we’re doing this at Azerion UK, but if you want to know more beforehand, drop me a message and I’ll share how. #tv #ctv #streaming #bvod #avod #fast #svod #adtech #programmatic #ott

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