About
Clive is an accomplished executive with over three decades of experience in the…
Articles by Clive
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Time for quality & experience to triumph over cost?
Time for quality & experience to triumph over cost?
By Clive Wratten
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Well being in the work place and the rise of the Corporate Athlete - The "real" big issue for travel buyers
Well being in the work place and the rise of the Corporate Athlete - The "real" big issue for travel buyers
By Clive Wratten
Activity
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This is my 'hey, I just had my graduation post' but truly it's my 'list of people to be thankful for' post. So here goes: I had the best day…
This is my 'hey, I just had my graduation post' but truly it's my 'list of people to be thankful for' post. So here goes: I had the best day…
Liked by Clive Wratten
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Our latest BTA TV episode is live! Don't miss out on the buzz from our 4th episode of BTA TV in which we catch up with industry suppliers at our…
Our latest BTA TV episode is live! Don't miss out on the buzz from our 4th episode of BTA TV in which we catch up with industry suppliers at our…
Liked by Clive Wratten
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Delighted to be able to give my thoughts on behalf of The BTA members and partners on the rail reform outlined by the The Labour Party in yesterdays…
Delighted to be able to give my thoughts on behalf of The BTA members and partners on the rail reform outlined by the The Labour Party in yesterdays…
Shared by Clive Wratten
Experience
Education
Projects
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Mentor - Women in Travel CIC
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Cost Centre to Profit Centre Transformation
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The Customer Service Department at Etihad was seen as a cost centre and inherently reactive. As General Manager, identified that a more proactive culture would enhance customer service and generate incremental revenues. Assessed areas of opportunity; presented business case to senior management; set up project team; introduced focus on high net worth individuals & SMEs; reviewed staff; and retrained staff to actively exploit new revenue opportunities. Created new profit centre with department…
The Customer Service Department at Etihad was seen as a cost centre and inherently reactive. As General Manager, identified that a more proactive culture would enhance customer service and generate incremental revenues. Assessed areas of opportunity; presented business case to senior management; set up project team; introduced focus on high net worth individuals & SMEs; reviewed staff; and retrained staff to actively exploit new revenue opportunities. Created new profit centre with department turnover increasing from <£0.5m in 2011 to c£5m in 2012.
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Effective Crisis Management
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The Icelandic ash-cloud crisis caused significant disruption to air travel. As General Manager for Etihad, tasked with repatriating several thousand passengers. Led UK taskforce; held daily operations meeting with key stakeholders; coordinated information flow between passengers & travel trade; created coach hire plan; and implemented hotel booking system with Disneyland Paris for passengers stranded in Europe. Etihad’s passengers were returned home quicker than its competitors & its strategy…
The Icelandic ash-cloud crisis caused significant disruption to air travel. As General Manager for Etihad, tasked with repatriating several thousand passengers. Led UK taskforce; held daily operations meeting with key stakeholders; coordinated information flow between passengers & travel trade; created coach hire plan; and implemented hotel booking system with Disneyland Paris for passengers stranded in Europe. Etihad’s passengers were returned home quicker than its competitors & its strategy was widely applauded by the travel trade & passengers alike.
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Establish Etihad as a Top 5 Brand
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Etihad Airways had set itself a 5 year plan to become a Top 5 brand from its position outside the Top 15. Selected as General Manager to drive the changes necessary to achieve this objective. Designed new fit for purpose sales, marketing & pricing strategy; identified & implemented key strategic partnership opportunities; facilitated high-profile sports sponsorship deals; engaged with PR agency; and recruited new staff. Etihad now firmly established as Top 5 brand with its market share…
Etihad Airways had set itself a 5 year plan to become a Top 5 brand from its position outside the Top 15. Selected as General Manager to drive the changes necessary to achieve this objective. Designed new fit for purpose sales, marketing & pricing strategy; identified & implemented key strategic partnership opportunities; facilitated high-profile sports sponsorship deals; engaged with PR agency; and recruited new staff. Etihad now firmly established as Top 5 brand with its market share exceeding capacity share and a preferred airline for 30 partners.
Honors & Awards
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BTN Europe Hotlist 2022
BTN Europe
Making a second consecutive appearance on the Hotlist, Business Travel Association chief executive Clive Wratten remains one of corporate travel's strongest voices in this industry's fight for survival in the first instance and latterly the ability to travel without undue restrictions. Between collecting countless accolades for his efforts – including the Outstanding Contribution to Business Travel gong and a standing ovation at last autumn's Business Travel Awards Europe – Wratten carried out…
Making a second consecutive appearance on the Hotlist, Business Travel Association chief executive Clive Wratten remains one of corporate travel's strongest voices in this industry's fight for survival in the first instance and latterly the ability to travel without undue restrictions. Between collecting countless accolades for his efforts – including the Outstanding Contribution to Business Travel gong and a standing ovation at last autumn's Business Travel Awards Europe – Wratten carried out more than 40 broadcast engagements in 2021 while the BTA generated more than 3,000 pieces of media coverage. His high profile helped a struggling sector draw hope that at least someone was batting on its behalf. "Supported by an incredibly hard-working team, he has developed a voice for business travel among government corridors, with tireless lobbying and influencing resulting in far better outcomes than many feared," said one Hotlist panellist.
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Industry Contribution Award
The Business Travel People’s Awards
Industry Contribution Award
Winner
Clive Wratten, Business Travel Association -
Outstanding Contribution to Business Travel Award
Business Travel Awards Europe
While all categories reflected the outstanding efforts of finalists in a year like no other, several were specifically designed to recognise organisations and people acting for the greater good of the industry, with Clive Wratten, chief executive of the Business Travel Association (BTA), receiving the Outstanding Contribution to Business Travel award
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The Top most influential people in travel
Travel Daily News
5. Clive Wratten
When it comes to corporate travel, Clive Wratten, The Business Travel Association (BTA) Chief Executive, had one of the strongest voices during the pandemic. Wratten became a familiar face on the news to advocate providing businesses the necessary financial support to get them flying once again. He suggested doing so through implementing strict policies of quarantine and testing, along with creating air corridors. Wratten believed that it was more important to involve the…5. Clive Wratten
When it comes to corporate travel, Clive Wratten, The Business Travel Association (BTA) Chief Executive, had one of the strongest voices during the pandemic. Wratten became a familiar face on the news to advocate providing businesses the necessary financial support to get them flying once again. He suggested doing so through implementing strict policies of quarantine and testing, along with creating air corridors. Wratten believed that it was more important to involve the U.K. government by having the ministry of transport create a global travel task force that surveyed business travelers and have it delivered to the prime minister. In addition, under Wratten’s leadership, the BTA was able to acquire support for corporate travel workers who lost their jobs due to the pandemic. -
BTN Europe Hotlist 2021
BTN Europe
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The BTN's 2020 25 Most Influential People in Travel
BTN - Business Travel News
The Business Travel Association’s chief executive has been one of the industry’s most visible figureheads throughout the coronavirus pandemic and set in motion a series of significant initiatives. Wratten has frequently conveyed the struggles of the business travel industry through mainstream media channels but also earned the ear of the government. He was influential in establishing the All Party Parliamentary Group (APPG) for Business Travel, while he and his team launched the BTA Cares…
The Business Travel Association’s chief executive has been one of the industry’s most visible figureheads throughout the coronavirus pandemic and set in motion a series of significant initiatives. Wratten has frequently conveyed the struggles of the business travel industry through mainstream media channels but also earned the ear of the government. He was influential in establishing the All Party Parliamentary Group (APPG) for Business Travel, while he and his team launched the BTA Cares initiative to offer advice, training and recruitment opportunities for those out of work. He has been candid about the industry’s plight – not least that of his TMC members – and, in partnership with Nina & Pinta, increased the volume around the reform of TMC remuneration models. Wratten has shown tremendous leadership through this difficult time and has ensured our industry’s voice has been and will continue to be heard.
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The Business Travel People Award Winner
The Business Travel People Awards
Individual excellence in approach and actions during Covid-19
https://thebusinesstravelpeopleawards.com/2020-winners/ -
Etihad Airways Sales Achievement
Etihad Airways
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British Airways sales person of the year
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Organizations
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Women in Travel
Mentor
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The BTA - The Business Travel Association
Officer
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The BTA - The Business Travel Association
Chair of Air Strategy Group
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The BTA - The Business Travel Association
Executive Board Member
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BCNH UK College of Nutrition
Advisor to the board
Our Advisory Board (AB) comprises a group of experts from different walks of life. The AB meet with key members of BCNH staff twice a year, to provide impartial advice with regard to business issues such as college direction, student services, marketing, college expansion, etc. We have implemented numerous positive changes as the result of the AB recommendations.
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Board of Airline Representatives
Director
The Board of Airline Representatives in the UK (BAR UK) is the industry association that promotes the business interests of scheduled airlines with a UK operation or representation. Membership of almost 90 airlines. BAR UK represents the interests of its member airlines on any industry issues that collectively affect them. Our roles include engaging with senior government ministers, their Departments, the CAA and airport operators, such as BAA and Manchester Airports Group.
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IATA Airline Joint Passenger Committee
Council member
Recommendations received
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LinkedIn User
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Join now to viewMore activity by Clive
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Delighted to be working with Wayne Durkin again. Big welcome to Travel Counsellors for Business. https://lnkd.in/eYmzq36Q #TMC #SME #businesstravel…
Delighted to be working with Wayne Durkin again. Big welcome to Travel Counsellors for Business. https://lnkd.in/eYmzq36Q #TMC #SME #businesstravel…
Liked by Clive Wratten
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https://lnkd.in/eAap4sg5 A really positive step forwards on the Sustainable Aviation Fuels (SAF) journey today, with the King’s Speech announcing…
https://lnkd.in/eAap4sg5 A really positive step forwards on the Sustainable Aviation Fuels (SAF) journey today, with the King’s Speech announcing…
Liked by Clive Wratten
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Another 2 excellent new routes from easyJet here at Liverpool John Lennon Airport . Some great new routes this winter for all of our customers to get…
Another 2 excellent new routes from easyJet here at Liverpool John Lennon Airport . Some great new routes this winter for all of our customers to get…
Liked by Clive Wratten
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We are thrilled to congratulate our BTA Member CT Business Travel Senior Marketing Executive, Pippa Smithers, for winning the British Airways quiz…
We are thrilled to congratulate our BTA Member CT Business Travel Senior Marketing Executive, Pippa Smithers, for winning the British Airways quiz…
Liked by Clive Wratten
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Good to see that the RAC are raising the outrageous, unjust and unfair charges being forced upon air travellers at UK airports. As you know The BTA…
Good to see that the RAC are raising the outrageous, unjust and unfair charges being forced upon air travellers at UK airports. As you know The BTA…
Shared by Clive Wratten
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Absolutely delighted to have GEBTA join The BTA & the Association of Travel Management Companies in creating an alliance for associations focussed on…
Absolutely delighted to have GEBTA join The BTA & the Association of Travel Management Companies in creating an alliance for associations focussed on…
Shared by Clive Wratten
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