Chris Thurling CDir

New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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Looking forward to answering the questions marketers should be asking when they go to market to select an agency. Hosted by Tom Fogden, it is sure to be informative and fun. A must for marketers and procurement. #marketingprocurement #pitchmanagement #agencytenders

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Even in Marketing there is fear of Burnout but with experience thre might be a different perspective on the problem. Check the facts behind it: ✅ 1.- Employers are taking mental health more seriously ⚠ 2.- Salaries seem to be stagnated in most cases ☢ 3.-Brand Investments seem to be decreasing in the current market Full access to the article ⬇: https://lnkd.in/enUYh8tq #burnout #hr #marketing #mentalhealth

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Great interview here, with Laurence O'Byrne talking to FamousGrey CCO and author Peter Ampe. Peter speaks of the need for advertising to draw from a wider breadth of life experiences, as per the article I shared by Vicki Maguire yesterday, and the value of neurodiversity to creativity. I loved reading about his 'logical magic' philosophy, blending creativity with strategic purpose. Effectiveness is as important to Peter as creative acclaim: "The ‘logic’ part refers to the fact that I like ideas that will lead to results, this is the part clients like. I guess that’s my journalist background, I am fact-driven. The ‘magic’ part is the original angle that will lead to these results. My neurodivergent brain accounts for this. Therefore, I’m proud of my creative awards, but I’m equally proud of my Effie awards. I want to make work that either entertains or changes the world. But there always must be results." Hence not just 44 Cannes Lions but also 19 Effie Awards. This is well worth a read and, if you want to read more about the 'magic' part, check out my article 'Why your advertising should be MAD' here: https://lnkd.in/ewDZTdym #creativeideas #advertising #advertisingeffectiveness #neurodiversity

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A great guide on Strategic Marketing for those starting out or wanting to align their investments, from the London School of Business and Finance. #marketing #strategicmarketing #marketingteams

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In today’s competitive business environment, effective PR is more crucial than ever. Getting your business news in front of the right audience can make a significant difference in your brand’s visibility and success. Portfolio North’s PR Hub is designed to help businesses in the North East and Yorkshire share their stories with influential professionals and decision-makers. Discover how our PR Hub can support your business and why it’s a game-changer for your PR strategy. Read here: https://lnkd.in/erdiKiYm

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