About
Thanks for reading my profile. I have worked at Ivalua for nearly 4 years and honestly…
Articles by Bernadette
Activity
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Good morning to you all ☕ Now its signed and delivered back, more to come 🤭
Good morning to you all ☕ Now its signed and delivered back, more to come 🤭
Liked by Bernadette Fitton
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It has been a long few days in Montreal. It was great to meet so many wonderful Ivalua customers and team members in the new office, followed by a…
It has been a long few days in Montreal. It was great to meet so many wonderful Ivalua customers and team members in the new office, followed by a…
Liked by Bernadette Fitton
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Fantastic experience to be part of the judging panel at The National Procurement Awards. Congratulations to all the winners 🏆 Thank you Gary…
Fantastic experience to be part of the judging panel at The National Procurement Awards. Congratulations to all the winners 🏆 Thank you Gary…
Liked by Bernadette Fitton
Experience
Education
Licenses & Certifications
Volunteer Experience
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Team Administrator
Richmond Hockey Club
- Present 9 years 2 months
Children
My daughter loves playing hockey and I love helping to organise the team for tournaments and also general admin. The club relies heavily on parent volunteers and I am glad to help
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Admin Support
Girlguiding Uk
- Present 9 years 4 months
Children
My daughters are both Brownies and I am glad to be of assistance to Brown Owl, in sharing the admin tasks, and helping to organise the volunteer rosta and keeping parents informed of the ongoing programme.
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Volunteer
Lemn Sissay Foundation supporting the Christmas Dinners
- Present 4 years 11 months
Children
This is a great initiative to provide care leavers with a truly amazing Christmas Day, and one that they really deserve. We will deliver 50 Christmas dinners to our amazing guests - 50 Christmases in a Box and also Santa will be delivering 50 sacks of presents to some of the most deserving young people in the world. Find out how you can be involved here - https://christmasdayrichmond.com/
Projects
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Using Great Content to Promote your Trade Show Presence
Corporates like SAP and Oracle make significant investment in tradeshows both in terms of the upfront investment and in taking key staff out of the field to attend these shows. We sought to drive interest in our sessions, in wrap around dinners, 1 to 1 meetings and press interviews by showcasing customers like American Red Cross and Life is Good and sweating the assets created around these customers in social promotion before, during and after the events. Using subject line testing and…
Corporates like SAP and Oracle make significant investment in tradeshows both in terms of the upfront investment and in taking key staff out of the field to attend these shows. We sought to drive interest in our sessions, in wrap around dinners, 1 to 1 meetings and press interviews by showcasing customers like American Red Cross and Life is Good and sweating the assets created around these customers in social promotion before, during and after the events. Using subject line testing and carefully tracking interactions we were able to create a huge content strategy and maximise marketing investment.
Other creatorsSee project -
900 webinar registrations........cost $0!
Marketing is sometimes about a moment in time.
Working with some fantastic colleagues in Ariba and SAP, I put this marketing initiative together to bring SAP and Ariba customers up to date with what the SAP acquisition. I pushed promotion through Linkedin, Twitter and media partners Procurement Leaders. However, the campaign was successful because of the huge amount of passion and enthusiasm of team members such as Jakob Goik and Neils Hoogkamer. Together we delivered a hugely…Marketing is sometimes about a moment in time.
Working with some fantastic colleagues in Ariba and SAP, I put this marketing initiative together to bring SAP and Ariba customers up to date with what the SAP acquisition. I pushed promotion through Linkedin, Twitter and media partners Procurement Leaders. However, the campaign was successful because of the huge amount of passion and enthusiasm of team members such as Jakob Goik and Neils Hoogkamer. Together we delivered a hugely successful campaign which reached 60% of SAP's EMEA SRM customer, and over 80% of Ariba's EMEA and APAC customers, using internal systems to create the webinar and social channels to promote costs were minimal.Other creatorsSee project -
Executive Dinners.......vs Twitter
Social, SEO and ppc are now a vital part of how we influence customers and prospects. However, in the enterprise space relationships are paramount. I have used this Exec dinner format for many years and have seen pipeline in the room of upwards of $10mn. This is an opportunity to put top prospects with top clients and your senior Execs, and the cost is conservative, but the ROI can be huge.
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Grow your Annual Conference attendees by 30% and go home happy!
Ariba LIVE Europe is a brilliant opportunity to bring together customers, partners and prospects. My leadership on this project for three years running was a major factor in getting sales bought in and in ensuring that we targeted, delivered and measured a highly successful campaign. I succeeded, with this conference, in getting the entire EMEA team from SAP and Ariba onboard to deliver a superior event, by communicating clearly what my aims were and what the outcome would be for…
Ariba LIVE Europe is a brilliant opportunity to bring together customers, partners and prospects. My leadership on this project for three years running was a major factor in getting sales bought in and in ensuring that we targeted, delivered and measured a highly successful campaign. I succeeded, with this conference, in getting the entire EMEA team from SAP and Ariba onboard to deliver a superior event, by communicating clearly what my aims were and what the outcome would be for sales.
Key initiatives:
- working with EMEA sales leadership buy-in to ensure sales engagement on key deadlines
- identifying 'must attend' accounts in net new, instage pipeline and key accounts for SAP and Ariba
- created a multi-channel marketing plan collaborating with global, APAC and EMEA teams to ensure maximum coverage from PR,AR, customer references and the channel
- recruited speakers and channel sponsors
- ongoing analysis of the event 'pipeline' and resetting and communicating progress and targets to EMEA and Global sales and marketing leadership and to the field sales, pre and post sales organisations.Other creatorsSee project -
Create C Level Forums to target Net New Customers and Showcase your References
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While in this role, I had a huge problem in that our competitor was Salesforce - and their Marketing budget seemed to be ten times my budget. With the sales team we decided on a strategy to target a select group of 60, must win accounts, and we set about forging strong relationships with these accounts at a C level through these forums......and I think it worked!
Other creatorsSee project
Honors & Awards
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Exemplary Performance Award
Ariba, an SAP Company
I received this award from Ted Kondis, VP & General Manager, Europe and Steve Canning, VP Sales EMEA for outstanding achievement in marketing both in terms of innovation and measurable results.
Languages
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French
Full professional proficiency
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German
Elementary proficiency
Recommendations received
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LinkedIn User
10 people have recommended Bernadette
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Thanks to the organisers of the The National Procurement Awards for bringing together such amazing talent from across Ireland last night. A special…
Thanks to the organisers of the The National Procurement Awards for bringing together such amazing talent from across Ireland last night. A special…
Shared by Bernadette Fitton
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We’re off! Peter Layzell kicking off the TSM Customer Day. Delighted to be part of the event today.
We’re off! Peter Layzell kicking off the TSM Customer Day. Delighted to be part of the event today.
Liked by Bernadette Fitton
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If you are looking for the technology to facilitate your Scoep 3 reduction strategy and you want to be able to collaborate easily with the suppliers…
If you are looking for the technology to facilitate your Scoep 3 reduction strategy and you want to be able to collaborate easily with the suppliers…
Shared by Bernadette Fitton
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Looking forward to a great night tomorrow in Dublin for the The National Procurement Awards. It is Ivalua's first time as a sponsor and we are…
Looking forward to a great night tomorrow in Dublin for the The National Procurement Awards. It is Ivalua's first time as a sponsor and we are…
Shared by Bernadette Fitton
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Go team Ivalua!! If you are at Procurement Leaders | A World 50 Group Community World Sustainability Congress today go meet our team Valentine de…
Go team Ivalua!! If you are at Procurement Leaders | A World 50 Group Community World Sustainability Congress today go meet our team Valentine de…
Shared by Bernadette Fitton
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Ivalua is so proud to be a sponsor of this event which is taking place tomorrow. TSM are not only a trusted partner but they are also some of the…
Ivalua is so proud to be a sponsor of this event which is taking place tomorrow. TSM are not only a trusted partner but they are also some of the…
Shared by Bernadette Fitton
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We’re just ONE week away! Excited to share the expert lineup for our Procurement Innovation on Tour at the iconic Intrepid Museum in NYC on October…
We’re just ONE week away! Excited to share the expert lineup for our Procurement Innovation on Tour at the iconic Intrepid Museum in NYC on October…
Liked by Bernadette Fitton
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Ivalua has been a #procurementleader for 10 years, being featured on our #50toknow list and this year they made the #HallofFame! It was so great to…
Ivalua has been a #procurementleader for 10 years, being featured on our #50toknow list and this year they made the #HallofFame! It was so great to…
Liked by Bernadette Fitton
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Help me in wishing a very Happy Birthday to my bride, Laura Smith! Laura, you are: •The most amazing wife and partner •An incredible mom to our 5…
Help me in wishing a very Happy Birthday to my bride, Laura Smith! Laura, you are: •The most amazing wife and partner •An incredible mom to our 5…
Liked by Bernadette Fitton
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