Barry Cooper

UK Regulation - are you ready for the  biggest change in a decade? The UK is open for business and the time for opportunity is now. At the Carrier Billing & Mobile Payments Summit experts discussed some of the biggest shifts to hit the UK mobile paid-for content and carrier billing services market in a decade. “The UK is very focused on regulation because we’ve had to be, and there has been lots of change in the last 5 years but most of it for the better.” The UK has now created an environment focused on consumer trust and longevity around mobile paid-for content and carrier billing services. We’re coming to the end of a long regulatory journey and this is why it is a good time to join the UK market. We’re now in a place where we have collaboratively produced a market that is healthy and sustainable. Consumer complaints have reduced by over 90% in the last few years due to regulatory changes AND those made by industry. The focus is now analysing how customers feel about and respond to 3rd party content and continually widening and improving the offering. Globally the rest of the world can learn from the UK model. The UK is often where regulatory changes happen first but that means that now we have a commercial marketplace that will welcome and nurture quality business. This new UK regulator and regulatory model offers new opportunities that will provide a stable foundation for many years to come. What does this mean for the UK? What this means is that the UK is ripe for innovation and growth. Direct Carrier Billing (DCB) has grown every year, and this new regulatory framework will make it easier to understand how to enter the UK market. There is support across industry for new merchants.  aimm will work with newcomers to be the bridge between the regulators and industry offering. We do this through our working groups, advice, best practice guides and documentation templates. It is now a level playing field with a stable future for mobile and carrier billing services due to this new shift in regulation. The opportunity for carrier billing is unrivalled. Joanna Cox of aimm summarised by stating “The UK has long been known for being robustly regulated but with this new era of regulation AND market collaboration, the time to enter our market is now.”   This panel at the Carrier Billing & Mobile Payments Summit was chaired by Joanna Cox, General Manager of aimm. The panel members were: David Ashman of MCP Insight, Victoria Hull, MBA, FCMI CMgr of Dynamic Mobile Billing, Peter Garside of EE and Léon Dijksman of Sam Media   Read the full article and watch the whole panel session from The Carrier Billing and Mobile Payments Summit at https://lnkd.in/e5dUaRrg Thanks to Mobile Ecosystem Forum for hosting this event.

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