Avivah Wittenberg-Cox

A beautifully simple, graphic summary of the key phases of women's careers. What each decade represents, where companies' demands conflict, and how to adapt to 21st century talent realities. Men, women and companies will find this a fun and powerful summary of a complex and pressing issue. Designed for managers, it's a 5-minute read, and builds skills for leading 100% of the talent.

An essential roadmap for companies interested in making real progress on gender balance. Stop the ineffective initiatives aimed at women. Start adapting leadership mindsets, corporate culture and talent and marketing systems to a more gender balanced world. Essential reading for CEOs who want to get serious about sex.

All the evidence shows that balance leads to more innovation and better business performance – after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen. This book lays shows them how.

“Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step.” – John J. Harris… Show more

All the evidence shows that balance leads to more innovation and better business performance – after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen. This book lays shows them how.

“Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step.” – John J. Harris, Chairman and CEO, Nestlé Waters
“This book is the best overview of the extraordinary business opportunity women represent.” – Julie Gilbert, Founder and CEO, Wolf

“How Women Mean Business is a must-read for any manager.” – Emilio Umeoka, President, Microsoft Asia Pacific

“How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century.” – Cherie Blair

“A must-read for any leader wanting to use gender differences as a strategic lever to develop their business.” – Jean-Pascal Tricoire, President and CEO, Schneider Electric

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“Why Women Mean Business is an innovative and stimulating book.” (Financial Times, Tuesday 26th February 2008)

“[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research.“ (Financial Times, Thursday 28th February 2008)

“…offers practical advice, backed up by case studies and statistics.” (Director, March 2008)
"This powerful new book analyses the opportunities available to companies that really understand what… Show more

“Why Women Mean Business is an innovative and stimulating book.” (Financial Times, Tuesday 26th February 2008)

“[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research.“ (Financial Times, Thursday 28th February 2008)

“…offers practical advice, backed up by case studies and statistics.” (Director, March 2008)
"This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace..." (Women-omics.com, October 9th 2008)

"Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)

"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)

"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)

"step-by-step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)

" need Maitland and Wittenberg-Cox to spell out the persistence of "soft" barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)

"At least someone is talking sense, and we shouldn't be surprised that it's a woman." (Scotland On Sunday, Monday 11th February 2008) Show less

A Personal Take
Life, love and work as a 60ish woman who took a year off to go back to school (Harvard), learned about all things longevity and ageing, and now writes about it all, every Sunday.

Everything I do, in a single spot.