Antonis Kocheilas

Antonis Kocheilas

London, England, United Kingdom
8K followers 500 connections

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About

In my role as Ogilvy's Global Chief Transformation Officer, I am serving on the executive…

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Activity

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Experience

  • Ogilvy Graphic

    Ogilvy

    London Area, United Kingdom

  • -

    London, England, United Kingdom

  • -

    New York, United States

  • -

    Greater New York City Area

  • -

    United States

  • -

    Chicago, IL

  • -

    Athens, Greece

  • -

    Athens, Greece

  • -

    Athens, Greece

  • -

    Athens, Greece

  • -

    Athens, Greece

  • -

    Athens, Greece

Education

  • Massachusetts Institute of Technology Graphic

    Massachusetts Institute of Technology

    -

    The next industrial revolution is here, and with it, artificial intelligence and emerging generative AI technology are being developed to advance innovation and improve aspects of human life. This MIT Professional Education Live Virtual Course dives into the origins of
    generative artificial intelligence (AI) and the promising road ahead.

  • Designed with a special focus on the unique challenges facing by professional service firms, this intensive Executive Education program provided me with tools to create effective go-to-market strategies, cultivate and retain top talent, strengthen client relationships, and enhance long-term performance.

  • Activities and Societies: Captain of the Karate Team

    A truly international programme with practical outputs, the Cardiff MBA gave me an insight into business practice that was proven necessary for a career in a changing global environment. The program provided me with detailed knowledge of the theories and practice of strategic marketing, the role of planning and implementation in market-led strategic change, and helped me develop critical awareness of the strategic, political and ethical role of marketing within the corporate…

    A truly international programme with practical outputs, the Cardiff MBA gave me an insight into business practice that was proven necessary for a career in a changing global environment. The program provided me with detailed knowledge of the theories and practice of strategic marketing, the role of planning and implementation in market-led strategic change, and helped me develop critical awareness of the strategic, political and ethical role of marketing within the corporate environment.


Publications

  • The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

    Harvard Business Review

    Now that change has become the new normal, brands have to evolve from the power of symbolism and the power of narration to the power of reciprocity. As brands morph from symbols and stories to systems, they need to find new ways to be relevant, useful, and entertaining. They need to create hospitable ecosystems and build upon ideas that welcome and nurture consumer relationships now and in the future.

    See publication

  • Agency Practice: Adherent to the past

    ADMAP

    The article suggests that the ad industry needs to evolve and develop a new business model. The focus is on what stops the bulk of the industry from evolving, even though the need for evolution is unanimously accepted.

Honors & Awards

  • 2020, Bronze Effie Award for Glade - "Scent by Glade"

    NA Effie Awards

    Small Budget Initiatives

  • 2020, Gold Effie Award for Glade - "Scent by Glade"

    NA Effie Awards

    Media Channel Innovation

  • 2017, Bronze Effie Award for Modelo Beer

    NA EFFIE AWARDS

  • 2016, Bronze Effie Award for Mrs. Meyers

    NA EFFIE AWARDS

  • 2010, Gold Effie Award for ACG - DEREE COLLEGE “Be prepared”

    EFFIE

  • 2010, Gold Effie Award for PEPSICO - IVI “Classic”

    EFFIE

  • 2010, Silver Effie Award for KIA - MOTORS “Comparison”

    EFFIE

  • 2008, Silver Effie Award for GERMANOS “The Dog”

    EFFIE

  • 2007, Award for Marketing Excellence in Integrated Communication - GERMANOS “The Dog”

    Greek Institute of Marketing (EIM), Athens - Greece

  • 2007, Retail Campaign of the Year for GERMANOS “The Dog”

    Retail Magazine

  • 2006, Silver Effie Award for GERMANOS “People have the Power”

    EFFIE

Languages

  • English

    Native or bilingual proficiency

  • Greek

    Native or bilingual proficiency

Organizations

  • Hellenic Institute of Communication

    Member

    - Present

  • HACA Digital Council

    Member

    -

  • Account Planning Group UK

    Member

    -

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