Zebra Growth

📢 We’ve got some exciting new to share 🌱 Introducing Growth4Good! 🌱 We're thrilled to announce the launch of Growth4Good, something we’ve been building up slowly over the past 12 months through our bi-weekly Growth4Good newsletter and ecosystem events. Now we’re ready to grow the community in 2024! 🌟 Who’s This For? 🌟 Whether you're an emerging startup, a scaling impact business, a leader in regenerative ventures, this is your tribe. 🌍 Why Join? UnLearn, UpSkill, UpLift: Dive into a world of regenerative marketing insights that will help your startup elevate it's impact. Connect & Grow: Meet like-minded startup founders at our vibrant events. 🌱 Benefits Galore! Learn from Trailblazers: Gain access to wisdom from seasoned impact marketers. Exclusive Content: Enjoy our bi-weekly updates on regenerative tips, tools, and resources. Expert-Led Workshops & Webinars: Tailored sessions to navigate unique growth challenges that impact startups face. Networking Opportunities: Forge valuable connections and collaborations. Support & Resources: Access essential tools and health & wellness sessions. 🗣️ What Our Community Says: “A world-class masterclass in growth marketing.” “Invaluable for businesses with purpose.” “Inspiring and enriching.” 🔗 Join Us Now! Click the link below to join Growth4Good today! https://lnkd.in/dKyq_fdP 📢 PS. if you're quick, our bi-weekly community newsletter drops at 11am... Go, Go, Go #Growth4Good #JoinUs #CommunityBuilding #Growth4Good #RegenerativeMarketing #ImpactfulChange #CommunityGrowth #MarketingCommunity #StartupGrowth #ScaleupSuccess #RegenerativeBusiness

How might we cultivate growth rather than accelerate it? Growth programs, such as accelerators, incubators, and change management initiatives, aim to support organizations, offering quick-fix solutions that emphasize rapid growth and short-term metrics. However, the emphasis on rapid growth and best practices often fails to create the conditions for lasting success, as evidenced by the high failure rates of many startups (90%) and change initiatives (70%). That’s why we partnered with NRythm and Capital Institute. How might we cultivate growth and create the conditions for long-term organizational health, resilience and new, unrealized potential? After a year of collaboration we are tremendously proud of what we have created together - Introducing the With Life Cultivator. The With Life Cultivator is a 6-month online program for late-stage start-ups and established organisations entering a period of significant growth and change who are committed to creating a regenerative future and addressing the environmental, social, cultural and existential polycrisis of our time. Apply for your team to join a diverse and intimate group of entrepreneurs and organizational leaders on a 6-month transformational journey in the With Life Cultivator, where you’ll cultivate healthy long-term growth and resilience, hosted by nRhythm, Capital Institute, and Zebra Growth. Join our live Program Preview Mentor Meetup on August 8th from 3:00 - 4:00 pm ET to learn more.
 🌱 Learn More: https://lnkd.in/gpUPJC3U
 👉 RSVP to Program Preview:  https://lnkd.in/etr_3Hgh
 📰 Press release: https://lnkd.in/eq9jaMJk

🌱 Exciting News from Zebra Growth! 🌱 We're thrilled to share that we've written a guest blog for The Melting Pot, an inspiring co-working space and community of social entrepreneurs and changemakers that we are proud to be part of. In our article, we explore five unconventional marketing frameworks tailored for social businesses. These frameworks aim to bridge the gap between impactful growth and staying true to core values. Why did we write this? Traditional marketing approaches often fail to address the unique needs of social enterprises. We wanted to offer fresh perspectives and practical tools that align marketing strategies with the deeper mission of creating positive societal impact. Key Insights from the Blog: Regenerative North Star Metric: Align your key performance indicator with your social and environmental impact to ensure holistic growth. Impact Marketing Funnel: Tailor your customer journey to prioritise value and long-term relationships over immediate sales. Ecosystem Mapping: Understand and leverage the entire ecosystem your business operates within for greater collaboration and impact. Head over to The Melting Pot and dive into our full article to discover more about how these innovative frameworks can transform your marketing strategy: Read the full blog here - https://lnkd.in/dB8n2S5B #RegenerativeMarketing #SocialBusiness #SustainableGrowth #ZebraGrowth #TheMeltingPot

🌟 Exciting Opportunity! Join Our Waitlist for Go To Market Programme, and bag yourself a free consultation session from August🌟 Are you an early-stage startup founder looking to navigate the complexities of market entry and build your community as you grow? Zebra Growth is thrilled to introduce our new tailored GTM programme, designed specifically for you! And the best part? Your first consultation session is free, allowing you to benefit from the transformative strategies we've successfully implemented for hundreds of impact startup founders through our coaching relationships. Why Are We Introducing This Programme? We believe impactful startups deserve a Go-To-Market (GTM) strategy that not only drives growth but also aligns with their mission and values. Traditional marketing methods often fall short, so we've developed a holistic approach that combines fundamental GTM strategies with innovative leadership frameworks that allow core missions and values to be respected and prioritised. Who Is It For? The programme is perfect for founders of early-stage impact startups, whether bootstrapping or recently funded. If you're mission-driven, solving social or environmental challenges, and in the critical early validation phase under pressure to achieve product-market fit, this is for you. What Does Our Programme Offer? Our approach includes GTM leadership coaching, utilising frameworks like non-violent communications to help you build and activate a go-to-market strategy effectively, and become a good marketing leader in the process. Our style blends management principles with hands-on consultancy, appealing to the inpatient nature of startup founders. Benefits You Can Expect: You'll gain expert guidance and support to navigate early-stage growth challenges, accelerate customer acquisition and revenue generation, and move from chaos to structured innovation. With informed decision-making based on data and insights, your team will achieve alignment and confidence in GTM, building a foundation for long-term regenerative growth. Your Outcome: A typical GTM programme is 6 months, and by the end of it, you will have a clearly defined growth strategy and roadmap, clarity around product and brand positioning, and successful GTM with organisational health in mind. You'll identify customer acquisition routes and growth levers, achieving early traction and market validation through data-driven insights. Join Our Waitlist! We're creating a waitlist for this GTM programme which will be launching at some point in August. This is a unique opportunity to experience our tailored GTM programme first hand and provide valuable feedback. Do you feel there's a need for this product? How can we improve it to better serve your needs? 👉 Join the waitlist - https://lnkd.in/dY596DfC #RegenerativeGTM #ImpactStartups #BuildingInPublic #ZebraGrowth #StartupCoaching #SustainableGrowth #GTMStrategy #Entrepreneurship #Innovation

How do you coordinate your marketing performance and impact realisation in the day to day? We’ve got a template for that. And it’s been published on the Miroverse. Yay!! For many impact-driven founders, the balance between growth and core values can be elusive. But it's achievable. Through our collaboration with TERN (The Entrepreneurial Refugee Network) we reconfirmed our belief that a mission-aligned GTM strategy is crucial for sustainable growth. When we first partnered with TERN they faced challenges like limited team capacity, limited content strategy, and marketing goals that weren’t clearly defined. Through a co-creative process over 2 months, we developed a tailored GTM strategy focusing on these pain points, resulting in significant community growth and deeper impact. A pivotal element in this strategy was the use of a Regenerative North Star Metric. Traditional North Star Metrics focus solely on business performance, but a regenerative approach integrates both impact and performance. This means tracking metrics that not only measure growth but also reflect your commitment to positive societal change. Put this in the hands of your marketing department and just watch the magic happen <3 TERN’s North Star Metric was the “number of quarterly community members who are thriving”. This metric guided their marketing efforts and ensured that every action contributed to their mission of empowering refugee entrepreneurs. By weaving impact creation into daily marketing activities, TERN was able to maintain focus on their long-term goals while achieving immediate growth. Regenerative businesses have a unique opportunity when it comes to setting their North Star metric because they can directly link it to their social or environmental impact. Even though different teams will have their own sub-goals and metrics to focus on, having a north star metric means the entire company will be working toward, and able to connect their goals to, the business’ shared impact goal. You can follow our easy to implement Miro Template to have a go at setting your own Regenerative North Star Metric. Just follow the link -> https://lnkd.in/ejtTrJTC

⏰ There is still 3 days to go! ⏰ Our next Regenerative Marketing Playground focuses on Truly Understanding Your Users As A Scaling Impact Leader. This workshop is specifically designed for CMOs, Marketing Leads, Founders & CEOs of impact driven startups entering their growth phase. Sneak Peak: One of the topics we will be diving into, is how your targeting and segmentation changes as you grow, as well as how to design your marketing activities to be more personalised and connect deeper with your users and beneficiaries without changing your brand’s core values and personality. Key Info: 📆 Date: 25th July 🕔 Time: 5pm - 6:30pm GMT 📍 Location: Online 🎟️ Register Now: https://lu.ma/81tss4jm
 
#RegenerativeGrowth #SystemsThinking #Growth4Good #ImpactMarketing #RegenMarketing #RegenerativeDesign #Impact Leaders #SustainableMarketing #AudienceInsights #UserPersona

🌟Calling all Edinburgh based impact leaders!🌟 Join us TOMORROW for a deep dive during the "Become a B Corp Workshop" co-facilitated with Michelle Sutherland from Definitii. We’re excited to be delivering this workshop because, as a certified B Corp ourselves, we firmly believe in the B Corp movement and its values. We'll be sharing our own B Corp certification journey, including our experience with the B Impact Assessment, how we manage being a B Corp and the positive impact it has had on Zebra Growth. 📆 Date: 23rd July 🕔 Time: 9:30 am - 12:30 am GMT 📍 Location: myEdinburgh, 18 Brunswick St Ln, Edinburgh, EH7 5JG 🎟️ Register Now: https://lnkd.in/eU_teFMC In this workshop, you'll kickstart your journey towards becoming a Certified B Corporation. Here’s what you’ll gain: ✅ Insights into what a B Corp is and its significance. ✅ An understanding of the B Corp movement and its impact (featuring a B Corp business). ✅ A clear overview of the B Corp certification process. ✅ Guidance on mapping your path to B Corp certification. ✅ A walkthrough of the B Impact Assessment (BIA) tool. ✅ An initial assessment of your business’s impact using the BIA tool. ✅ Tools to set goals and track your business’s impact improvements. ✅ A chance to get your questions answered by a B Corp Consultant and a B Corp certified business.

⏰ There is still 3 days to go! ⏰ Our next Regenerative Marketing Playground focuses on Truly Understanding Your Users As A Scaling Impact Leader. This workshop is specifically designed for CMOs, Marketing Leads, Founders & CEOs of impact driven startups entering their growth phase. Sneak Peak: One of the topics we will be diving into, is how your targeting and segmentation changes as you grow, as well as how to design your marketing activities to be more personalised and connect deeper with your users and beneficiaries without changing your brand’s core values and personality. Key Info: 📆 Date: 25th July 🕔 Time: 5pm - 6:30pm GMT 📍 Location: Online 🎟️ Register Now: https://lu.ma/81tss4jm
 
#RegenerativeGrowth #SystemsThinking #Growth4Good #ImpactMarketing #RegenMarketing #RegenerativeDesign #Impact Leaders #SustainableMarketing #AudienceInsights #UserPersona

Want to get your hands on our framework that’s helped 100’s of impact startups to thrive? 🚀 Exciting News! Our Regenerative North Star Metric Miro Template is Live! 🌟 We’re thrilled to announce that our Regenerative North Star Metric template has been published on Miroverse! This powerful but super simple tool helps you align your company's long-term performance with your social and environmental impact. Why is this important? In today's data-driven world, many companies suffer from KPI overload, leading to fragmented goals and overwhelming metrics. Our template simplifies this by guiding you to focus on a single North Star Metric that encapsulates both growth and positive impact. This ensures that every team and individual contributor is aligned and working towards a unified, purpose-driven goal. What is a Regenerative North Star Metric? Unlike traditional metrics that primarily drive revenue, a Regenerative North Star Metric integrates your core values and impact goals, promoting sustainable and holistic growth. It’s designed to correlate with your social/environmental mission, ensuring your business thrives while making a positive difference. It’s something we created a few years ago, and it’s helped 100’s of impact startups to thrive!! Benefits: Driving Purpose and Direction: Keeps your team aligned with the mission. Inspiring Innovation: Encourages creative solutions that balance impact and growth. Measuring What Matters: Focuses on long-term, sustainable success. Building Resilience: Provides a stable foundation in uncertain times. Aligning Stakeholders: Ensures everyone works towards a common goal with transparency and accountability. Explore our Miro template and start creating your Regenerative North Star Metric today! 👉 Check out the template here: https://lnkd.in/ejtTrJTC Let’s make regenerative growth the new norm! 🌍✨ #RegenerativeBusiness #NorthStarMetric #ImpactDriven #SustainableGrowth #ZebraGrowth #Miroverse #Innovation #Entrepreneurship #SocialImpact

⏰ Only 1 Week to Go! ⏰ Our next Regenerative Marketing Playground focuses on Truly Understanding Your Users As A Scaling Impact Leader. This workshop is specifically designed for CMOs, Marketing Leads, Founders & CEOs of impact driven startups entering their growth phase. Key Info: 📆 Date: 25th July 🕔 Time: 5pm - 6:30pm GMT 📍 Location: Online 🎟️ Register Now: https://lu.ma/81tss4jm Learn how to develop deep connections with your users, adapt to your growing audience and validate key assumptions to ensure relevance and impact as you scale. Key Learning Outcomes: ✅ Identify and select your next niche ✅ Develop deep empathy for your users ✅ Identify 4/5 of your biggest assumptions ✅ How to personalise user experience to maintain loyalty 
 
#RegenerativeGrowth #SystemsThinking #Growth4Good #ImpactMarketing #RegenMarketing #RegenerativeDesign #Impact Leaders #SustainableMarketing #AudienceInsights #UserPersona