Continuing our long-standing collaboration with SDA Bocconi, this year we offered our business expertise to SDA Bocconi’s MAFED students (Masters in Fashion, Experience & Design Management). The collaboration brought together unique perspectives on the complexities of the luxury fashion industry through a series of interactive sessions. With the dedicated guidance from industry experts Paolo Mascio, Claudio Lamacchia, Irene Benati, and Caroline Salerno students delved into custom strategies for fashion brands. and tackled comprehensive case studies designed to put their skills to the ultimate test. Claudio Lamacchia, YOOX NET-A-PORTER’s expert in luxury fashion omnichannel strategies, shares his perspective “This opportunity is not just about sharing knowledge but inspiring and nurturing new talents in the industry. Platforms like these are vital for fostering innovation and preparing the next generation of leaders in luxury fashion.” Chiara Piancatelli, PhD Program Coordinator, adds, “It was incredibly rewarding to see our MAFED students bring their learning to life by applying digital strategy and e-commerce skills to a real-world business case, designed in collaboration with YNAP managers.” By engaging with promising talents through this partnership, we are not only contributing to their professional growth but also sparking industry innovations that will help shape the future of luxury fashion. Special thanks to Professor Emanuela Prandelli Prandelli and everyone at SDA Bocconi for their invaluable collaboration in shaping this experience. #YNAP #MAFED #SDABocconi
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