"Being a persuasive leader skilled in storytelling is not just about knowing how to craft a story with a beginning, middle and end — though that is important. The heart of leadership storytelling is about understanding your context and sharing the right story to serve your audience at that singular moment."
Write the Talk
Business Consulting and Services
We show you how to use the extraordinary power of narrative to make transformation work
About us
Most transformation initiatives fail because they fail to take people with them. All the planning and programme management in the world hasn’t changed this reality. So we’re doing something about it. Our unique narrative-based process makes change work. It’s a core business process that immerses people deeply in new ideas, behaviours and ways of working. But how confident are you that your people will be persuaded? Our Narrative-Enabled Leader training turns people managers into people motivators. Our story-based programme and training make a difference in weeks. They change organisations forever. It’s our mission to make change work brilliantly for people and their organisations. For transformation success to become an expectation instead of a hope. If successful transformation is important to you, let’s have a conversation.
- Website
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https://www.writethetalk.com
External link for Write the Talk
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2006
- Specialties
- change communication, employee engagement, storytelling, culture change, corporate narrative, leadership training, management training, transformation, and storytelling for business
Locations
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Primary
Get directions
London, GB
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Get directions
Hong Kong, Wan Chai, HK
Employees at Write the Talk
Updates
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Write the Talk reposted this
Helping leaders and businesses unleash their story on the world | MD @ Write the Talk | Co-founder @ Three Wise Sheep Productions | Leadership storytelling | Business transformation | Award-winning writer | Trail runner
One of the most rewarding parts of my work is helping people dive into and shape the story of how they got to where they are today. Whether guiding 150 employees in a regional masterclass to uncover their origin story or leading a room full of entrepreneurs to craft their founder story, seeing people engage with their narrative-building process is always pure magic. I recently had the privilege of delivering our origin story masterclass for The Women Entrepreneurs Network HK. This workshop empowers both corporate teams and entrepreneurs to uncover, structure, and share their stories in a way that’s authentic, engaging, and aligned with their values. Why does your origin story matter? An origin story is more than a career timeline—it’s a narrative that builds emotional connections, conveys purpose, and reinforces trust. For business leaders, aligning your personal journey with your company’s purpose deepens your connection with the impact of your work. For founders, crafting a clear story strengthens bonds with clients, investors, and partners. Here’s the framework we explored: 1. Once upon a time... Early beginnings or career starting points. 2. And then... A pivotal moment or realisation. 3. Because of that... Actions taken to respond to this change. 3. Until finally... The moment of commitment to a new path. 4. After which... The impact of this decision. 5. Ever since... How this journey continues to fuel your work and mission today. Ready to build a powerful origin story? We offer Origin Story training for teams and leaders looking to harness the power of their unique journey. Whether you’re a founder looking to define your brand’s origin or an employee seeking to connect more deeply with your company’s purpose, we help you bring your story to life. Thank you to Sharon McEneff and the WEN Committee for hosting!
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Equipping leaders for a world where people-focus and impact are two sides of the same coin | Narrative consultancy and training
Spending the day at the Global Growth Congress, part of #BirminghamTechWeek hosted by #TechWM. Growth challenges are numerous, and I’m looking out for the people challenges around growth. The psychological infrastructure inside growing businesses is vital and often overlooked. If leaders, managers and the wider team aren’t pulling in the same direction, invested in a shared narrative, and completely comfortable with how they are adding value personally, successful growth is a pipe dream. And any external investors are unlikely to get the returns they need. Companies rarely grow by accident. A purposeful, practical, evolving narrative delivered through a detailed action plan is how to build and maintain momentum. Don’t allow other people to dictate your growth story. It’s too important. #BTW24 𝖨 𝗐𝗂𝗅𝗅 𝗌𝗈𝗅𝗏𝖾 𝗍𝗁𝖾𝗌𝖾 𝗉𝗋𝗈𝖻𝗅𝖾𝗆𝗌 𝖿𝗈𝗋 𝗒𝗈𝗎: ⚓ 𝗈𝗏𝖾𝗋𝖼𝗈𝗆𝗂𝗇𝗀 𝖼𝗁𝖺𝗇𝗀𝖾 𝗋𝖾𝗌𝗂𝗌𝗍𝖺𝗇𝖼𝖾 👨👩👧👦 𝗄𝖾𝖾𝗉𝗂𝗇𝗀 𝗍𝗁𝖾 𝗐𝗁𝖾𝖾𝗅𝗌 𝗈𝗇 𝗐𝗁𝖾𝗇 𝗌𝖼𝖺𝗅𝗂𝗇𝗀 🚀 𝗅𝖺𝖼𝗄 𝗈𝖿 𝗈𝗋𝗀𝖺𝗇𝗂𝗌𝖺𝗍𝗂𝗈𝗇𝖺𝗅 𝗎𝗇𝗂𝗍𝗒 𝖺𝗇𝖽 𝖿𝗈𝖼𝗎𝗌 💪 𝗍𝗁𝖾 𝗆𝗂𝗌𝗌𝗂𝗇𝗀 𝗅𝗂𝗇𝗄𝗌 𝗂𝗇 𝗒𝗈𝗎𝗋 𝗂𝗇𝖿𝗅𝗎𝖾𝗇𝖼𝖾 𝖺𝗇𝖽 𝗂𝗆𝗉𝖺𝖼𝗍 ⛓️ 𝖺 𝗅𝖾𝖺𝖽𝖾𝗋𝗌𝗁𝗂𝗉 𝗍𝖾𝖺𝗆 𝗍𝗁𝖺𝗍 𝗇𝖾𝖾𝖽𝗌 𝗍𝗈 𝖻𝖾 𝗆𝗈𝗋𝖾 𝗎𝗇𝗂𝗍𝖾𝖽 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝗳𝗼𝗿 𝗮𝗱𝘃𝗶𝗰𝗲
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Equipping leaders for a world where people-focus and impact are two sides of the same coin | Narrative consultancy and training
It's rare that a merger of two companies or teams is actually a merger. It's almost always a takeover. One party is dominant in some way. Or at least they think they are. So it's not surprising that the way forward after most mergers involves one party having to adopt the narrative (if there is one) of the other. And that's a big mistake. It's very hard for people working inside their own narrative to find themselves dropped en masse into someone else's. No wonder friction develops, people leave, and large amounts of value are lost. The answer is to shape a third narrative, weaving together the stories and futures of all the people in this new organisation. Make no mistake: both sides involved in the merger have changed, and everyone needs a new story. Three tips to help make this work: 👜 get outside facilitation - everyone involved in the merger has baggage, whether you like it or not 🚪 leave your ego at the door - you'll have to let go of some things that are important to get to a better shared future 🚜 make sure there's a plan to get traction with the narrative - just because it exists doesn't make it work. Three steps to a better merger. Don't make the mistakes everyone else does. #merger #MandA #narrative #leadership
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Write the Talk reposted this
Helping leaders and businesses unleash their story on the world | MD @ Write the Talk | Co-founder @ Three Wise Sheep Productions | Leadership storytelling | Business transformation | Award-winning writer | Trail runner
Leadership isn’t just about strategy—it’s about connection. The stories you tell have the power to inspire, motivate, and drive action. But what’s the best way to structure these stories for maximum influence? Our latest article for The Narrative Edge explores two classic storytelling frameworks—Freytag’s Pyramid and the Hero’s Journey—and shows you how to apply them in your leadership journey. Whether you’re guiding your team through change or celebrating a major success, these structures will help you communicate more powerfully and leave a lasting impact 🔥
Mastering leadership through storytelling: How to structure your narrative for maximum influence
Imogen Short on LinkedIn
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Equipping leaders for a world where people-focus and impact are two sides of the same coin | Narrative consultancy and training
Imagine a TV show, film or any story with no emotion in it. None. It’s hard, isn’t it? Why would anyone be interested? Even news programmes, with their steady delivery, use stories with emotion in them to illustrate truth. And yet, and yet... Leadership is still burdened with this legacy: that the absence of emotion is strength personified. The patriarchy rules. Emotion is weakness. I don’t actually believe that many leaders want this to be true. But organisational culture is such that it has come to feel like the truth. Wearing a suit, being in the office: it’s the same scenario. Constant repetition has made a choice feel like the only business-like option. The reason why emotion-lite leadership isn’t right is that it is the exact opposite of what connects people with each other. And what is leadership without connection? Putting it another way, what is leadership without the ability to optimise the output of (probably) the most expensive asset in their organisation? We are all immersed in powerful narratives that shape our view of the world. For the modern leader to be able to influence and motivate people, deep connection and relatability is the only effective way forward. Unless people are just a means to an end. Being the right thing to do doesn’t make it the easy thing to do, and shrugging off the expectations of old-fashioned management can be hard. There’s help available, though. Learn how to use your own story, listen to the stories around you, and build the skills to shape forward-looking narratives. It’ll be worth it. The new leaders are unlocking the potential of their organisations in ways yesterday’s leaders could only dream. Learn to be yourself. There’s no future in pretending.
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Write the Talk reposted this
Helping leaders and businesses unleash their story on the world | MD @ Write the Talk | Co-founder @ Three Wise Sheep Productions | Leadership storytelling | Business transformation | Award-winning writer | Trail runner
Are you leveraging the power of storytelling to lead with impact? The truth is, great leaders don’t just manage—they inspire, connect, and move people to action through the stories they tell. But which stories should you be telling to drive real change? From Sara Blakely’s journey in building Spanx to Jacinda Ardern’s empathy-driven leadership, the right story at the right time can transform your influence as a leader. In our latest article for The Narrative Edge, we break down five types of stories that will change how you lead, featuring examples from Hollywood films and inspiring female leaders who are already doing it. Read the full article below 👇 #leadership #storytelling #womeninleadership #femaleleaders #communication
Five stories that will change how you lead
Imogen Short on LinkedIn
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Just like martial arts, leading successful change is about mastering the balance between resistance and momentum. Imagine harnessing resistance and using it to propel your team forward, turning hesitation into action with precision and skill. Our 90-minute masterclass, Transformation: Turning Resistance into Momentum, teaches you how to handle the toughest challenges in organisational change—just like a martial artist handles pressure. In this session, you’ll discover: - The key reasons most transformations fail—and how to counter them - Techniques to transform resistance into forward momentum - The art of sustaining momentum for lasting success Whether you're leading a change initiative, part of a transformation team, or working in communications, this session equips you with the skills to turn obstacles into opportunities and make change your greatest advantage. Learn the leadership martial art of turning resistance into action. Get in touch to find out more.
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"Good storytelling is a crucial workplace skill in nearly every job or industry, Stanford University lecturer and communication expert Matt Abrahams tells CNBC Make It."
Ryan Reynolds credits his business success to 1 skill: It's a 'precious commodity' in any job, expert says
cnbc.com
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Stories aren’t just a way to entertain—they are one of the most powerful tools for shaping organisational culture. Research shows that stories directly influence how employees perceive and internalise company values. According to a study by HBR, companies that foster storytelling cultures see greater alignment between their core values and employee behaviours, driving better performance and engagement. Here’s why stories are so impactful: 1. Stories make values real. Listing your company values is one thing, but stories show them in action, making them tangible and relatable for employees. 2. Stories influence behaviour. Research shows that employees are more likely to model the behaviours celebrated in stories shared within the organisation (Gallup, 2020). When you tell a story of collaboration or innovation, others will want to follow. 3. Stories connect emotionally. People are wired to respond emotionally to stories, and emotion drives behaviour. Connecting emotionally with employees creates stronger buy-in and loyalty to the company’s mission. To create a strong culture, leaders must make storytelling a core part of their leadership style. That means sharing stories that reflect your values, celebrating the behaviours you want to see more of, and encouraging teams to share their own stories. Here's how to build a storytelling culture... #leadership #culturebuilding #storytelling #organisationalculture #employeeengagement