Women in CX ™

Knowledge is power, and data is currency 💰 In her article, ‘How to Improve CX Using Data and Tech’, Clare Muscutt (WiCX) offers valuable insight into harnessing the power of data and technology in CX-led transformation. Read on as Clare… - Highlights the benefits and challenges both data and technology provide - Defines ‘data overwhelm’ and the difficulties this leads to - Promotes a holistic approach to utilising data in CX design - Offers guidance in keeping up with ever-changing tech - Advises caution when it comes to tech investments You can find Clare’s article here https://lnkd.in/eTN66dwW #Data #Tech #CustomerExperience #CX #WomenInCustomerExperience #WiCX

Do you drive CX innovation through data analytics? 💡 Following an insightful masterclass recently with Valerie Peck on leveraging data to drive revenue and success, we wanted to share our top takeaways! Available exclusively to our members in her 45-minute session, Valerie … ⚖️ Highlighted the discrepancies in the application of customer intelligence data 🔄 Discussed sources of historical data in CX lifecycles 💰 Delved into various analytics models that help to understand where business value lies 🧠 Expanded on the behavioural data that can be collected to influence CX strategies 🔮Emphasised the benefits of predictive data in CX design To watch Valerie’s playback in full, become a member of the Women in CX community today https://lnkd.in/eSJSnmdp #DataAnalytics #CustomerIntelligence #CustomerExperience #WomenInCustomerExperience #WiCX

“Benchmarking is great but can sometimes give people safety in mediocrity…which is terrible for customers! The reason nothing is happening is because everyone thinks their service is … no worse than the other guys.” Following the first instalment of “Conversations with the C-Suite” with Oke Eleazu, our brand new event series in which we delve into the minds of leading executives, we wanted to share our top takeaways for CX professionals. With an extensive background as a customer experience professional and now Founder and CEO, Oke provided invaluable insight into the minds of the C-suite. From the key priorities of a CEO, to the symbiotic relationship between employee and customer experience! To learn more about what makes the C-suite tick and how to garner support for CX initiatives, read the full article now here: https://lnkd.in/ete5zGQ9 #CustomerExperience #Csuite #WomenInCustomerExperience #WiCX

🔍 Does your brand have the potential for future growth? 🔍 According to Kantar’s research, size does matter, but it’s not the only thing! Brands that have a strong predisposition—meaning customers are inclined to choose them—are four times more likely to see sales growth. There’s just 24 hours left until our panel 'WiCX Talk Trends: Brand Growth Redefined'. Join us tomorrow and discover how to leverage this predisposition to unlock your brand's potential. 🗓️ Date: July 18th, 2024 🕒 Time: 2:00 PM BST 📍 Location: Online Our expert panel will discuss the role of customer experience in: - Securing brand predisposition and loyalty  - Converting predisposed awareness into sales - Maximising brand presence - Exploring new growth spaces Register now to get exclusive insights and practical advice from our panel of industry leaders: https://lnkd.in/gsAHAYGW Can’t make it? Don’t worry! Register, and we’ll send you a recording of the event. 📽️ #WiCXTalkTrends #BrandGrowth #Innovation #CustomerExperience #WomeninCX #KantarInsights

“The world around us is changing faster than ever, therefore, agility is paramount for companies to succeed.” Are you looking for ways to navigate CX innovation within an uncertain and unpredictable landscape? 🤔 Last week,  Agile Capability Lead Freya H Finnerty joined us for an inspiring masterclass on Embracing Agility:  Transforming Customer Experience through Agile Principles. In her 60-minute session, available exclusively to our members, Freya … 🤸♀️Introduced the fundamental principles of Agile 💰 Demonstrated the business value of adopting Agile CX 👭 Delved into how Agile organisations operate 💡 Highlighted the opportunities for Agility in CX 🌎 Emphasised the importance of adapting to customer needs and expectations To watch the playback of Freya’s webinar, become a member of the Women in CX Community today https://lnkd.in/eSJSnmdp #CustomerExperience #Agility #Agile #CX #WiCX #WomenInCustomerExperience

🔍 Cracking the NPS Code! 🚀 What does your NPS score really tell you? In her latest article, Clare Muscutt (WiCX) dives deep into the complexities of Net Promoter Score, uncovering surprising insights and challenging some common beliefs. ⭐Discover: - What NPS really measures - The hidden pitfalls and benefits - How industry and cultural differences impact scores - Is NPS a true indicator of customer loyalty or just another buzzword? Find out in Clare’s article here: https://lnkd.in/eWwiZX2Z #WomenInCX #NPS #CustomerExperience #CX #CustomerLoyalty #Insight

With C-suite pressure to prove the ROI of CX higher than ever, how can we attach tangible value to how customer experience supports brand growth? The concept of ‘brand’ is well understood and accepted within the world of business and academia. As a result, significant investments are made in marketing budgets without efficacy questions. Customer experience, in comparison, is less well understood, and that often leads to the relentless pursuit of ‘proving’ that it’s worth investing in. For practitioners in the field, this is the source of much frustration and time wasted in measuring effectiveness and over-delivering meaningful action. There must be a better way? What if CX leaders could attach their work tangibly to supporting growth? How would this change the way we practice? Join us July 18th as we open up the conversation for debate for the first time and explore the intersection between brand and CX, discussing ways in which we can elevate the field of customer experience As always, we’re also:   ⏪ Recapping our content highlights 📆 Revealing what’s to come inside the paid community   Like what you see? 😍   To stay up to date with WiCX community news and events and be the first to hear exciting updates, don’t forget to hit subscribe! 🗞️   #WiCXMonthlyNewsletter #WomeninCX #Community

🔍 How can your brand stand out and drive growth? 🔍 Did you know that brands with a high Meaningful Difference are more likely to grow? Kantar’s latest research on 14,623 brands shows that those with a higher difference grow faster. But it's not just about being different—your brand must also be meaningful and relevant. Join us for our upcoming panel, 'WiCX Talk Trends: Brand Growth Redefined', where we’ll explore how a Meaningfully Different customer experience can propel brand growth and optimise market presence. 🗓️ Date: July 18th, 2024 🕒 Time: 2:00 PM BST 📍 Location: Online Our expert speakers will delve into:  - The role of customer experience in: - Securing brand predisposition and loyalty  - Converting predisposed awareness into sales - Maximising brand presence - Exploring new growth spaces Plus  - Understand the importance of the connection between brand and CX - Explore what a meaningfully different experience really is Register now to get exclusive insights and practical advice from industry leaders: https://lnkd.in/gsAHAYGW Can’t make it? Don’t worry! Register your attendance, and we’ll send you a recording of the event. 📽️ #WiCXTalkTrends #MeaningfulDifference #BrandGrowth #CustomerExperience #WomeninCX

Are you leveraging the goldmine of data available to inform and optimise strategy? 🤔 Join us on Thursday, July 11th, for an exclusive Masterclass with customer experience expert Valerie Peck on ‘Leveraging Customer Intelligence: Using Data to Drive Revenue and Success’. With a distinguished career marked by strategic leadership and a commitment to innovation, Valerie is well-positioned to offer guidance on using data to impact customer acquisition, retention, and growth. Don’t miss this opportunity to harness customer intelligence and unlock the full potential of data 🔐 Our premium events are exclusive to Women in CX ™ community members. Start your free 7-day trial at https://lnkd.in/eSJSnmdp #CustomerIntelligence #DataAndMetrics #CustomerExperience #WomenInCustomerExperience #WiCX

Do you agree? 🤔 Recently, we were thrilled to host the incredible Oke Eleazu in the first-ever Conversations with the C-Suite, our exciting new event series that works to bridge the gap between customer experience (CX) professionals and C-level executives! Available exclusively to our members, in this 45-minute session, Oke… 💡Provided insight into the key priorities and concerns of C-Suite executives ⛳️ Clarified the CEO’s perspective on customer experience and how to address their concerns 💰 Discussed ways to attach CX initiatives to economic drivers aligned to business objectives 📊 Emphasised the importance of utilising financial and operational metrics to demonstrate the value of CX initiatives 🤝 Highlighted the correlation between employee experience (EX) and CX as a key strategic priority to address Join us for the next instalment of ‘Conversations with the C-Suite’, where we will gain invaluable insight from a CTO (Chief Technology Officer) perspective, by becoming a member of the Women in CX community today https://lnkd.in/e9ZhFKZ #CustomerExperience #CSuite #EmployeeExperience #WomenInCX #WiCX