From athletes’ leading positions in the world of business to gender equality; from new brand associations to luxury design; there’s lots that Paris has done right in the lead up to the 2024 Olympic Games. In her latest Forbes column, Global CEO Sairah Ashman explores this Olympics of ‘firsts’ and why the Olympic spirit is powerful for brands but also the world - now more than ever. #Olympics #Paris2024
Wolff Olins
Design Services
Creating brands that move organisations, people and the world forward
About us
We are Wolff Olins, a global brand consultancy creating transformative brands that move businesses, people and the world forward. We wrote the rule book for creating transformative brands nearly 60 years ago and have been tearing it up and evolving it ever since. We stand for brands that defy convention, redefine expectations, and ignite positive change. And we always enjoy the ride in the process. Our partners range in industry and size, including Uber, New York Botanical Gardens, GSK, GE, GrubHub, Instacart, London 2012, McKinsey, The MET, Tate, New York City, (RED), Spotify and more. Our work has been honoured by D&AD, Cannes Lions, ADC, CLIO, One Show, Fast Company’s Innovation Award and the Webby Awards, to name a few.
- Website
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http://www.wolffolins.com
External link for Wolff Olins
- Industry
- Design Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1965
- Specialties
- brand, innovation, design, product design, experience design, digital, future, strategy, and branding
Locations
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Primary
Bankside 2, 90-100 Southwark Street
SE1 0SW
London, SE1 0SW, GB
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195 Broadway
Floor 17
New York, New York 10007, US
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1050 Battery Street
San Francisco, CA 94111, US
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Los Angeles, US
Employees at Wolff Olins
Updates
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With a constantly morphing logo at its heart, the refreshed identity we crafted for creator platform Patreon riffs on the endless, always-evolving energy of creativity, while also nodding to the diverse range of its user base. As of today, the identity has won Design of the Year at Fast Company’s Innovation By Design Awards 2024! 🏆 Jess Yan, Thomas Wilder and Jan Eumann share more about the work in a recent interview, below. #Patreon
Patreon's shape-shifting logo is a reflection of a changing internet
fastcompany.com
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We are thrilled to pick up some serious metal at Fast Company’s Innovation by Design Awards this year! 🏆 Our ‘Do Right by Nature’ rebrand with New York Botanical Garden has been listed as a Finalist and our work with creator company Patreon has been named as the Winner of the Branding category for 2024, as well as Honouree for Design of the Year. 🚀 Huge congratulations to our wonderful teams and clients - our work together is testament to what is possible when Creativity sits at the front and centre of a brand’s transformation. We’re stoked to be recognised by one of the most sought-after design awards bodies in the industry and can’t wait to celebrate with the other winners and finalists in New York in September. 🪩 https://lnkd.in/ePbEBrST #FastCoIDB
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Only one week until the Olympic flame is lit once again, this year in beautiful Paris. The Games will always hold a special place in our hearts with the London 2012 Olympics identity remaining one of our proudest pieces of work to date. Not only did it get the world talking, but it rang true to the Wolff Olins ethos of breaking conventions and disrupting the norm, whilst capturing the joy, energy and vibrancy of London and British culture. ⚡️ #London2012 #Olympics
The making of the London 2012 Olympic Games logo by Wolff Olins
https://www.youtube.com/
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A massive congrats to Penny Brough, Peter Allinson and our partners in crime (and drama, comedy and reality) at UKTV as they launch the wonderfully eclectic new U brand to the world today. Featuring no less than the iconic Cher, the launch campaign shows off the new name, architecture, voice and fresh new identity we've been partnering on. #wegotU
🚨 Rebrand with Global Superstar Claxon! 🚨 Today marks the launch of the new Masterbrand U, which sees our free streaming service transition to U and free-to-air channels become U&Dave, U&W, U&DRAMA and U&YESTERDAY. To kick off the launch, we’ve teamed up with legendary singer Cher for an advert that celebrates the wealth of free quality content on U, as part of an extensive multi-media campaign developed in partnership with Havas Entertainment, representing UKTV’s biggest ever campaign spend. The advert promises viewers “whatever you want to watch, we’ve got U”, and sees the global superstar travelling through some of Britain’s best-loved shows on U, performing a new rendition of the iconic song, I Got You Babe, which was recorded especially for the launch of U. UKTV’s in-house creative team worked in partnership with HunkyDory Films to create the TV advert, and with global brand consultancy Wolff Olins to develop the design system for the new U visual identity. A huge thank you to everyone in our teams from across the business and our partners who have worked so tirelessly on bringing the U Masterbrand to life, uniting our family of free-to-air channels and our free streaming service. #WeveGotU #UKTV #rebrand #Cher #Ulaunch #bbcstudios #wegotu #launch #streamfree #UStream https://lnkd.in/eqxSWmvU
Looking for endless free entertainment? We’ve got U.
https://www.youtube.com/
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We had so much fun hitting Dreamland in Margate last week for the UK Creative Festival! Highlights included hearing Brompton Bikes CEO Will Butler-Adams OBE CEng FRGS FCGI FIMechE speak with Gabriela Scardaccione on how brands can impact society and the future of the planet. Not to mention Christoff Taylor and YCUK's panel discussion with Jonathan Reid and Charlene Chandrasekaran around culture’s impact on the creative sector and the importance of diversity in talent. We came away feeling inspired about the future of the creative industry and excited for the aspiring emerging talent on the horizon. ⚡️ #UKCreativeFestival Becca Peppiatt Joe Waterfield Iossie Ng Lei
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“The Crafted with Care ethos gives the authenticity, the emotion, the intelligence - but also, the human-ness.” Global Principal Wayne Deakin⚡️ and Ubisoft Anno’s Brand Director Haye Anderson sat down to unpack the new master-brand on a recent livestream hosted on the Anno Twitch channel. ⚒️ Catch up on the conversation here: https://lnkd.in/eJZPS2Nf #Ubisoft #Gaming #Design
Brand Talk: Anno 117: Pax Romana - Crafted with care - annogame on Twitch
twitch.tv
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Last week we headed to Protein Studios in London for D&AD’s New Blood Festival. 💥 It was amazing to connect with so many talented creatives who are ready to make their mark, and delve into their portfolios and New Blood winning work. The future of our industry looks bright. 🤩 Find out more about the Festival and the New Blood programme here: https://lnkd.in/gBKtd94 📸 Millie Tyler
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Watch us paint the town yellow. 💛 After being in our New York studio for 3 years, it was high time for a makeover. Find out more about us, our studios and our clients below. https://lnkd.in/gAFhFgf #NewYork #Branding #Studio
Wolff Olins: Refreshing our New York studio
https://www.youtube.com/
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Fortune favours the bold. We spent last week at MAD//FEST in London hearing from endless exciting brands who are innovative leaders in their industries. A few of our highlights included hearing from our friends at Uber on utilising real-time data to create extraordinary customer experiences, and Specsavers on five key lessons from forty years of using humour to build its brand. 🙌 Hanni Bateman Jake H. Silvia Caballero Alcalá Gauthier Ajarrista
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