Which?

We are at the Festival of Marketing TODAY at The Brewery in London. Come speak to our colleagues at our stand in the King George III room and learn more about our endorsement and partnership initiatives. Sarah Robinson | Katie Stupple | Hannah Lee | Simon Boulton | Marketing Week

Say hello to James Rowe, who joined Which? as Video & Audio Content Creator in April. Before Which? James freelanced with Hits Radio North East, and worked at BBC Radio Newcastle and BBC Sport. Prior to that, and after graduating, he completed a one-year internship working at the University of Sunderland’s student radio station Spark and led the team to its first-ever Best Student Station win at the Student Radio Awards In the past James had benefited from much of the advice both on the Which? website, and digital channels including video and podcasts and wanted to have the opportunity to get involved. He works across both the video output on socials, as well as our three podcast brands Get Answers, Which? Shorts and Which? Money and has helped grow our podcast audience https://lnkd.in/ep6jkzeE. Each podcast is full of everyday advice, and provides a window into what listeners could be getting if they became a Which? Member. He says ‘I really enjoy bringing to life the work of my colleagues at Which?, and taking our crucial everyday advice to our social media and podcast audience. I always aim to invite more of our colleagues onto our podcasts so they are aware of the work the audio team is doing, but also so that their work reaches more people. This means that more people than ever can benefit from our work and improve their lives with our advice.’ You can see his first video for Which? here https://lnkd.in/ehXZT6_N, it achieved over 1 million views! #Culture #Values

Which? has launched a unique, free home energy planning service designed to give households the confidence and knowledge they need to cut energy costs and prepare for a greener, more sustainable future. Our new and free home energy planning service. Helping consumers to: ✅ Explore options with confidence ✅ Build a personalised plan  ✅ Make choices that work for your budget ✅ Find an installer you can trust ✅ Improve your home’s energy rating ✅ Lower your energy bills ✅ Reduce your carbon footprint Snugg worked with us to build the home energy planning service, a partnership that blends Snugg’s digital prowess with our expert consumer advice to create a service that can help all UK homeowners. Snugg is a fast-growing start-up on a mission to accelerate the UK’s transition to net zero by helping people make their homes more energy-efficient in an affordable way. #Sustainability #EnergyEfficiency

Our colleagues Hannah Lee, Katie Stupple, Simon Boulton, and Sarah Robinson will be attending the Festival of Marketing hosted by Marketing Week next Thursday at The Brewery in London. If you’re attending, stop by our mini-booth and learn more about our endorsement and partnership initiatives. We’d love to connect! #FOM24

We are delighted to announce Emma Scott and Christina Scott have joined the Which? Limited Board as non-executive directors, bringing a wealth of experience.    Emma has been the chief executive officer of major UK consumer brands, most recently Beano Studios and previously Freesat, owned by ITV and the BBC. She has driven the innovation and expansion of broadcasting and publishing businesses throughout her career, leading the transformation of the heritage Beano comic into a global, digital-first media business and franchise.    She is the chair of World Book Day and was previously the vice chair of Ovarian Cancer Action and The Royal Television Society. Emma is the founder of strategic consultancy, Cultivation Partners, which works with organisations including the V&A and the Barbican to transform brand, content and commercial strategies for digital-first audiences, and is an accredited executive coach with The Sixty.    She said ‘I am delighted to join the Which? Ltd Board and look forward to contributing to Which?'s mission of empowering consumers by providing trusted, independent advice.    In a highly complex digital landscape, my focus will be helping Which? to attract new, and increasingly trust-challenged, digital-first consumers whilst retaining loyal subscribers and creating groundbreaking new commercial models.’   Christina was previously chief product and technology officer at OVO Energy, responsible for the product, data and technology teams. Prior to that she has held various executive and senior roles at News UK and News Corp, Financial Times, Pearson and the BBC. Christina specialises in digital transformation and building high-performing teams to deliver business success and excellent customer experiences.    She is currently working as chief operating officer and advisor at Blue Door Fertility, a technology start-up aimed at revolutionising fertility treatment backed by the UK’s leading private fertility clinic ARGC Limited.     She said ‘I'm excited to be joining Which?, particularly at this stage of digital transformation exploring new opportunities for our members; and more widely to help support the important work the organisation does for all UK consumers.’   Find out more about the Which? Limited Board https://lnkd.in/eYF2QMX6 Emma and Christina (L to R)

Today, Which? has released research that paints a sobering picture of dealing with customer service in two crucial sectors - energy and broadband and the costs to consumers. https://lnkd.in/eYG-Gp-e Writing in the The i paper today Rocio Concha Galguera, Which? Director of Policy and Advocacy, says we expect to see poorly performing firms 'take meaningful action and we will continue to monitor their performance over the coming months to see if the situation for customers gets better. Because nobody deserves to be stuck in a seemingly endless cycle of emotional turmoil and financial loss due to poor customer service.' #CustomerServiceCounts

The Payment Systems Regulator has just slashed a new mandatory reimbursement limit for fraud victims that would have forced banks to provide better protections. The regulator has dramatically watered down vital new rules for firms to reimburse scam victims - slashing the proposed limit from £415,000 to £85,000. This comes just weeks before the new safeguards were due to come into effect. This is a complete betrayal of scam victims and caves to months of lobbying from firms that refuse to take fraud seriously. #Scams #APP #StampOutScams #Fraud

Which? Trusted Traders is at the Solar & Storage Live event at the NEC, Birmingham. If you're attending, pop over to our stand, meet James Rees and Adam Sweet and find out more! #solarstoragelive

I'll be on BBC Panorama tonight talking about why you shouldn't always take supermarket 'deals' at face value. This subject is very close to our hearts at Which?: yes, special offers are great when they offer a genuine discount on a product you were intending to buy, but more often than not they mislead us about the scale of saving or tempt us into adding things to our trolley that weren't on our list - ultimately leading us to spend more, not less. The Panorama team also found that price-match promises aren't all they're cracked up to be, with Tesco sometimes using lower-quality products than the Aldi items they're price-matched against. This stuff really matters, and I'm glad these hard truths are being revealed on such a hugely watched and respected show. The programme is presented by the excellent Michelle Ackerley and produced by Luke Mendham, and also features expert insight from Kate Hardcastle MBE. Thanks to Alice Barnard and Emma Clarke from the Which? press team for their hard work behind the scenes. You can watch live at 8pm tonight or here on iPlayer: https://lnkd.in/etF_8_eP #supermarkets #consumernews #shopping #retail #panorama

Our latest research on Energy Performance Certificates revealed that consumers have a lack of trust in EPCs - with worries about the accuracy of estimated costs, unrealistic advice and perceived errors. Our research involved in-depth interviews and assessments of different EPC designs with 18 homeowners in England, Scotland and Wales. We believe EPCs could have a positive role in informing consumers about energy use in their properties and what they can do to reduce bills and cut carbon emissions, but reform is needed to make them more accessible, useful and accurate. #Sustainability #EnergyEfficiency #EPC