WGSN

🏄♀️ Introducing WGSN Sports & Outdoor 🎾 From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the Sports & Outdoor industry. WGSN ensures you will stay ahead of the game by highlighting the most important trends across bikes, fitness, outdoor, snow and water, and how to implement them for new product development. We call the shots to help you create best-in-class products and services that will elevate your legacy and have maximum appeal for consumers. Piqued your interest? Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor: https://lnkd.in/dqVMtseC

The S/S 25 #ParisFashionWeek collections introduced a gentle romanticism to bohemian aesthetics and a softer, sometimes playful, approach to utility and performance pieces. Soft sheers, billowing silhouettes, and feminine prints and embellishments bring a romantic aura to the bohemian pieces championed by Chloe, Maison Valentino, Loewe and Zimmermann.  Trends in reworking and enhancing classic and perennial pieces continue in Paris, where Ujoh employs straps as silhouette adjusters for buttondown shirts and wrap skirts. Paris sees a softer, more elevated, approach to utility and performance trends, with Akris opting to highlight minimalist silhouettes with sheer layers in Optic White. In the spirit of revitalising utility and performance aesthetics, the summer parka emerges as a hero item. We love Miu Miu’s styling of the jacket with preppy pieces and short shorts as a realisation of city-to-beach trends. Summer splash themes evoke a joyful spirit of nostalgic seaside vacations with a vibrant palette and lively prints, particularly brightly coloured stripes like those seen on Chanel's knitted sets. WGSN has launched a new Catwalks experience where you can find all the information you need - from live coverage to post-show analytics - in a single place, faster. From new category and colour filters, to data, insight and analysis you will stay ahead of the trends. Plus, our City Analytics reports will help you translate catwalk inspiration and design direction into the right products.

The countdown is on... 🌈 Next week, join Coloro WGSN for an exclusive webinar where we uncover the Key Colors for A/W 26/27. You won't want to miss it. Register now: https://lnkd.in/e4pJrFuy

Have you noticed yourself or your social circle exploring life with less alcohol? Or have you been swapping social engagements for alcohol-free experiences? As an industry professional or as a consumer changing your own behaviour, you’ve probably noticed the rising conversations around sober lifestyles. The #sobercurious movement has reached the mainstream. At WGSN, we identified this trend in 2017 when consumers’ desires shifted towards more fulfilling, health-conscious lifestyles. We’ve been tracking its evolution ever since, from its direct impact on the food and drink industry to its ramifications, including the opportunities for new ventures in experiences and services. But what’s next for this trend and what are other great emerging movements? Know everything first with WGSN and make better strategic decisions in your work, and as a bonus, be the pioneer in your social group. Know more: https://lnkd.in/eFpJj6YW

Have you noticed yourself or your social circle exploring life with less alcohol? Or have you been swapping social engagements for alcohol-free experiences? As an industry professional or as a consumer changing your own behaviour, you’ve probably noticed the rising conversations around sober lifestyles. The #sobercurious movement has reached the mainstream. At WGSN, we identified this trend in 2017 when consumers’ desires shifted towards more fulfilling, health-conscious lifestyles. We’ve been tracking its evolution ever since, from its direct impact on the food and drink industry to its ramifications, including the opportunities for new ventures in experiences and services. But what’s next for this trend and what are other great emerging movements? Know everything first with WGSN and make better strategic decisions in your work, and as a bonus, be the pioneer in your social group. Know more: https://lnkd.in/eFpJj6YW

Would you try a milk perfume? 🥛 ✨ In this podcast episode, WGSN CEO Carla Buzasi chats with APAC Beauty Strategist Christine Chua about Southeast Asia’s top beauty trends - from anti-ageing buzz on TikTok to niche scents like milk fragrance. Discover why skincare is replacing makeup for younger generations and what’s shaping beauty across Thailand, Indonesia, the Philippines, and Vietnam. Tune in now 🎧 : https://lnkd.in/dpkph2vn

Fourth in line for our A/W 26/27 Key Colors is elevated neutral for the season, Cocoa Powder, presented by Coloro and WGSN. A red-toned brown that evokes feelings of nostalgia, Cocoa Powder heralds a 'renaissance of real' as we look to human-made techniques in a digital age. This hue has a natural quality that brings to mind materials found in nature, like cocoa, mushrooms and forest undergrowth. In contrast, there is an intriguing elegance and sophistication that draws into themes of premiumization and understated luxury. Want to know more? Join us for an exclusive Coloro WGSN webinar where a panel of color and trend experts uncover the five Key Colors for the A/W 26/27 season. Register now: https://lnkd.in/e4pJrFuy 🎨 Coloro code: 008—35—06 #ColorTrend #AW2627 #CocoaPowder

We get it. Staying up-to-date with your consumers’ evolving behaviours is challenging, especially when it is business-critical for you to keep their needs and preferences at the centre of all business decisions. Rest assured, there is a solution. Join WGSN Senior Strategist Cassandra Napoli to explore the profiles and sentiments that will shape your consumer’s behaviour in 2026 and beyond. Gain actionable strategies to mitigate risk, drive business growth and remain at the forefront of your industry. We look forward to you joining us. You don’t want to miss this.

We get it. Staying up-to-date with your consumers’ evolving behaviours is challenging, especially when it is business-critical for you to keep their needs and preferences at the centre of all business decisions. Rest assured, there is a solution. Join WGSN Senior Strategist Cassandra Napoli to explore the profiles and sentiments that will shape your consumer’s behaviour in 2026 and beyond. Gain actionable strategies to mitigate risk, drive business growth and remain at the forefront of your industry. We look forward to you joining us. You don’t want to miss this.

The #London S/S 25 collections brought optimistic colour to the catwalks, showcasing seasonal shades from luxe pastels to summer darks to make an impact. Brought to you by WGSN and Coloro - The Color Code, we’re highlighting the five key hues emerging from #LondonFashionWeek . Cool Matcha is a tinted pastel with a soothing and calming quality. Paul Costelloe harnesses these properties to bring a relaxed mood to contemporary tailoring. In London, Flame’s orange-based red continues to build upon its strong showing at the New York collections. At Kent and Curwen we see the shade utilised to add impact to a classic coat silhouette. Aquatic Awe, a WGSN key colour for S/S 25, is a transformative turquoise that celebrates aspects of both the natural and digital worlds. This is reflected in Dipetsa’s draped silhouette, which mimics ripples in water with an almost AI aesthetic. Summer darks are a key colour story for S/S 25 and in London, we see the emergence of the seasonal shade Midnight Plum at influential labels Roksanda Ilincic and JW Anderson.  The transseasonal appeal of Panna Cotta has been building since A/W 24/25. 16 Arlington builds on this pastel yellow’s retro qualities when pairing it with a rich brown.