🏄♀️ Introducing WGSN Sports & Outdoor 🎾 From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the Sports & Outdoor industry. WGSN ensures you will stay ahead of the game by highlighting the most important trends across bikes, fitness, outdoor, snow and water, and how to implement them for new product development. We call the shots to help you create best-in-class products and services that will elevate your legacy and have maximum appeal for consumers. Piqued your interest? Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor: https://lnkd.in/dqVMtseC
About us
WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
- Website
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http://www.wgsn.com?utm_medium=social&utm_source=linkedin&utm_campaign=sm-wgsn&utm_content=nocontent&utm_term=linkedin-about-page
External link for WGSN
- Industry
- Information Services
- Company size
- 501-1,000 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- trends, forecasting, product design, market intelligence, retail, marketing, fashion, colour, interiors, lifestyle, beauty, data, insights, consumer insight, food & drink, consumer tech, data, insights, brand strategy, bespoke research, events, and innovation
Locations
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Primary
Get directions
York Street, London
78
London, W1H 1DP, GB
Employees at WGSN
Updates
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Did you know? 🚲️ The global bicycle market is projected to grow to $76bn by 2027. 🔥 New categories like gravel riding see boosted participation as the demand for accessible adventure continues, while the BMX biking category has big potential following its social pickup at the 2024 Olympics. From BMX to bikepacking, WGSN Social Analytics brings you the lowdown on the biking trends to focus on and the ones to approach with caution, as forecasted on WGSN Sports & Outdoors. Full analysis on the WGSN blog: https://lnkd.in/dyMEsFzP
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Join Jennifer Creevy, WGSN’s Content Director for Food & Drink, for an exclusive deep-dive into your future consumers for 2026 and beyond. From the fulfilment-seeking Gleamers to the optimistic Synergists, we’ll supply the recipe you need to successfully engage these unique individuals set to take over your industry. This webinar will only be available for 48 hours. Register now to secure your seat at the table: https://lnkd.in/ekZk75mT
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2023 was coined ‘The Year of the Girl', but moving forward, we’ll see more explorations of the complexities and messy, multi-layered realities of Girlhood and being a woman. Charli does precisely that with this album - there are negative connotations associated with the term ‘BRAT’ but playing into this narrative is a way to reclaim the word. Gen Z will continue to challenge and subvert the stereotypes associated with young women and also reject the societal expectations and pressures that are put on them. For brands, the key is the speed at which they respond to these viral moments to become part of the cultural conversations that emerge within niche communities. Read our full breakdown of the trend, where it came from, and where it’s headed on the WGSN blog: https://lnkd.in/g8xZskAb
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Join us in Paris to sing Joyeux Anniversaire to Maison & Objet, where twice a year, every year for over 30 years, the entire lifestyle sector, including our very own Joe McDonnell, gather in Paris to discover the future of decoration and design https://lnkd.in/exbMY3rb
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How will India's middle class shape the future? In this new podcast episode, Senior Insight Strategist for APAC Rohini Wahi shares her expertise in retail, marketing, and lifestyle based on consumer behaviour in Asia. WGSN CEO Carla Buzasi finds out from Rohini why the income pyramid has inverted and how the middle class in India will be the largest group by 2030. Listen here: https://lnkd.in/davuYBJU
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It's the return of the garden bar - the makeshift outdoor bars created during the pandemic have evolved. From outdoor drinks cabinets and fridges to ambient lighting, Nicky Rampley-Clarke from The Telegraph reveals the best solutions for a chic and functional drinking space. Read WGSN Interiors Strategist Cassandra Gagnon's thoughts on the topic: https://lnkd.in/enVGkVDJ
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Colour will be one of the first design elements impacted as more companies aim for environmentally friendly products. Join us as we learn about Cypris Materials, Inc., which has developed eco-friendly structural colour coatings and inks that eliminate the need for traditional pigments or dyes. These coatings will simplify processes and transform the colours of consumer tech, packaging and products for interiors, sports and outdoor brands.
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Are you going #glamping this summer? We've been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. Hear from WGSN experts on the expanding demand and key trends shaping the future of sports and outdoors in this new podcast episode: https://lnkd.in/enQ4awdx
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