WellToDo

A successful rebrand is worth billions 💰 🚀 AG1 📈 est $600M in '24 revenue RXBAR 📈 sold for $600M in '17 poppi 📈 $100M in '23 sales Hyperice 📈 worth $700M as of '20 📩 Subscribe to Fitt Insider for the latest health and fitness news delivered every Tuesday → https://lnkd.in/epnnBezA

Maurten, maker of easy-to-digest endurance supplements, secured €20M in a round led by international growth equity fund IRIS Ventures. The Swedish sports nutrition company’s energy gels have just six ingredients, and come in a hydrogel casing — a patented delivery system promising faster, smoother absorption. Growing ~120% annually, the brand also sells drink mixes and solids, and plans to invest funds in womens’ research and product development.

David Beckham is all in on wellness. The former England footballer and entrepreneur invested in genomics-driven company Prenetics, co-founding health brand IM8 Health. Launching later this year, IM8 plans to “revolutionise health” with products developed with guidance from NASA’s former chief scientist Dr James L Green.

Here’s a rundown of the latest health & fitness headlines. Plus, a preview of today’s Fitt Insider newsletter. • Q Bio’s full-body scan & digital twin platform raised $27M • Sports nutrition company Maurten added over $20M • Everlane founder Michael Preysman launched Magna • Bloom Nutrition dropped sparkling energy drinks 📩 Get more details on these developments all the latest industry news by subscribing to the Fitt Insider newsletter → https://lnkd.in/epnnBezA

Ultrahuman’s health-tracking ecosystem is expanding. The company launched in-house app store PowerPlugs, debuting AFib (for atrial fibrillation) as the first of many plug-ins. Claiming FDA clearance of Ring AIR sensor tech, users in the UK, EU, Australia, Saudi Arabia and beyond can access the feature for $4.90/mo, while modules for Vitamin D and caffeine remain free. Envisioning a customisable ecosystem, it also introduced UltraSignal, a platform for developers to create new apps from ring data across sleep, movement and more.

Personalised supplement brand Bioniq raised $15M. With a presence in 60 countries, the company is expanding diagnostic partnerships while developing a platform for medical, wellness and athletic organisations. Using AI to assess bloodwork or questionnaire results across 50 parameters, Bioniq customises a needs-based formula with antioxidants, vitamins, minerals, phytonutrients and amino acids. Bolstered by its acquisition of precision supplement brand LOEWI in 2022, Bioniq is leveraging partnerships with the European Medical Centre, Lanserhof, and UFC to accelerate. Of note, the brand recently joined forces with Saudi Arabia’s Al Borg Diagnostics as a wedge into the Gulf region’s healthcare market.

AYUN, a longevity clinic from Maximon - The Longevity Company Builder, opened in Zurich, Switzerland. A global network is in development, with Europe and the Middle East as key markets. Growing the firm’s portfolio, AYUN joins menopause startup Frieda Health, supplement brand Avea Life and health analytics company Biolytica in delivering healthy ageing solutions.

Samsung is investing in health tracking. The global electronics company unveiled its latest innovations spanning wearables, sensors, and AI. — The $399 Galaxy Ring monitors sleep, activity, heart rate, and menstrual cycle to deliver an Energy Score and personalized recs. — Its new Galaxy Watch series features an Advanced Glycation End Products (AGEs) index, decoding metabolic health and biological age. Putting rivals like ŌURA on notice, Samsung Electronics’s smart ring doesn’t require a subscription. Advancing AGEs, it’s also looking to leapfrog Apple in the race to noninvasive glucose monitoring.

High-tech behavior change is taking shape. In the wake of physician shortages, health and fitness companies are doubling down on AI as an answer. • Ariana Huffington and Sam Altman announced Thrive AI Health, a joint company developing an AI health coach to help Americans manage and reverse chronic disease. • ŌURA is piloting Oura Advisor, an AI wellness coach designed to give tips, answer questions, and add context to the ring’s data. • For virtual PT guidance, Sword Health debuted a “human-like” AI bot named Phoenix. • Focused on fitness, WHOOP unveiled an AI coach last year. Elsewhere, Apple is still plotting its own robo-advisor to round out its ecosystem. Democratizing reliable advice, AI coaches aim to counteract negative social determinants of health, and leverage behavior-change science for better outcomes. But, TBD whether algorithms can crack the biopsychosocial code of human health.

Synergym is scaling up. Spain’s second-largest gym operator secured a minority investment from All Seas Capital. Closing in on market leader Basic-Fit, Synergym España plans to add 24 locations by year’s end. Clustering urban clubs in major metros like Barcelona and Valencia, its affordable model counts 200K members.