Whering

📣 Exciting news! 📣 Drew Barrymore loves Whering - it’s official! This is a huge milestone for us- sharing our mission with even more people, highlighting how Whering can help you discover new outfits from your current clothes and shop less with wardrobe tracking insights. Watch the clip below. #cluelesswardrobe #wardrobeapp #stylingapp #fashiontech

We are delighted to announce the appointment of Tracy Guarino as President of Whering. As a seasoned executive and lead investor, Tracy's contributions to our Board over the last 2.5 years have proven vital - but it’s her passion for the space we’re building in and product innovation expertise that we’re really excited to see in action with this new position as she oversees operations and our longer-term strategy. Having seen a 205% YoY increase in US installs, this strategic role and Tracy’s US presence will allow us to leverage her experience in technology, scaling and exiting businesses in developing and executing a Go-to-Market strategy tailored to the unique demands of our growing U.S. audience (and beyond).  We’re excited about this new era in partnership with Tracy, marking a pivotal moment in our journey towards redefining the future of fashion technology. #womenintech #fashiontech #whering 

“If I’m not wearing something that’s my personal style, I don’t feel like myself.” Our PR & Editorial Assistant Florenne Earle Ledger opens the doors to her colourful and clashing wardrobe. Flo sees personal style as a form of self-expression and suggests wearing what makes you feel comfortable and confident, rather than following trends. Watch the full clip below 👇 #sustainablefashion #community

“I express my mood, my vibe, things about my personality and my heritage. I use clothes to tell the world who I am!” Rosette Ale’s wardrobe is a reflection of her upcycling skills, preloved clothes from friends and family, and influences from her West African heritage– together forming her quirky and vibrant style. We enjoyed chatting with Rosette A., founder of Revival London, about the power of transforming old pieces and sharing clothes with others to experiment with fashion and express yourself. Take a look inside her wardrobe… #community #sustainablefashion

“There is a lot of pressure to find your personal style but I think it comes with growing, knowing yourself, going through different phases and experimenting.” Adina Nicole shared how she cut through the noise and focused on experimenting (sustainably) to find her personal style. Inspired by her mother, grandma and grandad, Adina’s closet is an eclectic mix of androgynous and ethereal pieces. Step inside her wardrobe with us 👇 #community #sustainablefashion

Want to support Whering? Don’t miss your chance to shape our future⚡ We’re launching our Supporters Club, allowing contributors to be part of our mission to revolutionise wardrobes everywhere and create a fairer future of fashion. What’s in it for me? With a one-off contribution, supporters will receive the following perks: ⚡Early access to our newest features ⚡Get your wardrobe featured and styled ⚡Join an exclusive feedback forum with our founder Bianca ⚡Access to supporter-only competitions ⚡Receive a supporter badge on your Whering profile We’re taking contributions (big or small!) for one just month– but the Supporter Club perks will be ongoing. Head to the app to join now! #community #sustainablefashion #fashiontech

"I have quite a small wardrobe, so I love to be able to dip into my friends' wardrobes and try on things they have." Our very own marketing manager Callum Winn opened the doors to his experimental, versatile and refined wardrobe, sharing his love of borrowing clothes to broaden his style horizons. Take a look inside his closet with us 👇 #community #sustainablefashion

“I realised my body wasn’t the problem, the clothes were the problem”. We spoke with Nicole Odofin, a style consultant and avid Wherer, about her transformative journey in discovering a distinctive and fluid personal style. Nicole shared how this process not only helped her refine her unique fashion sense but also played a crucial role in her journey towards greater self-love and confidence. Step inside her wardrobe and watch the full clip below. #community #sustainablefashion

"The public seems ready to enter a new era of fashion, more focused on introspection and individuality" Publications across Europe (and beyond!) have noted Whering as an app paving the way for a personalised future of fashion. Discover our latest coverage in Vogue Business, Vogue India, nss and freundin Magazin. 🩷Vogue Business: https://lnkd.in/e8whVeFn 🩷NSS Magazine, Italy: https://lnkd.in/eumez7Z4 🩷Freundin Magazine, Germany: https://lnkd.in/eZYXi3EG 🩷Freundin Magazine, Germany: https://lnkd.in/e2vJ-Wzm 🩷Vogue India: https://lnkd.in/efkUvx_E

Following our social launch last month, we turned to our community to show the world exactly what we’re about: celebrating personal style, rather than trends💫 Meet Whering user Christine Aasma... #community #sustainablefashion