Cue drum roll… 🥁🥁🥁 We won Best Not-For-Profit, Charity and Government Campaign at The Drum Awards for our work on ‘It All Adds Up’ with UK Gov, MG OMD and Captify®! Special shoutouts go to Catriona McGrath at DESNZ; Lisa Garbett, Michelle Radley, Aoidín Cronin, Nidhi Raniga and Adam Al- Imran at OmniGov; and our own Celine Lagos, Tia-Ama Amihyia, Miranda Parkinson and Sanam Navsaria ⭐ If you want to find out a bit more about the campaign and how we educated consumers during the energy crisis, check out the case study here: https://lnkd.in/g4TCvkN3
About us
Vying for attention? Vyde for _Active Attention. We shift the consideration needle in video and display advertising by empowering consumers to control their own ad experience. How? With an immersive two-way conversation. Find out more at wearevyde.com.
- Website
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https://www.wearevyde.com/
External link for Vyde
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Conversational Advertising, Chatbots, Display Media, Programmatic Creative, and Rich Media
Locations
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Primary
Get directions
18 Crucifix Lane
London, England SE1 3JW, GB
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Get directions
151 W 25th St
New York, New York 10001, US
Employees at Vyde
Updates
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The sun was out on Thursday and so were the ice creams, as we brought our Summer of Sports roadshow to Spark Foundry! As we wave goodbye to Wimbledon and prepare for the Paris Olympics, what better way to get in on the buzz and get consumers talking about your brand than through Vyde’s Conversational Video? Congrats to the Programmatic Team who won our Summer Essentials hamper and thanks to Highfield Farm for serving up the good stuff 🍨
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If you didn’t know, now you know – we’re part of Teads Creative Consortium! It’s great to be included alongside so many other innovative solutions, bringing supercharged creatives to brands and great ad experiences to audiences 💥
We're unveiling Teads' Creative Consortium, an innovative suite of omnichannel partnerships designed to elevate creative services, drive innovation, and amplify campaign results for advertisers. Key Highlights: 🏅 Real-Time Sports Data Integration: Enhancing ad engagement with live sports stats in collaboration with Stats Perform. 🌐 AR for the Open Web: Immersive AR experiences like Virtual Try-On (VTO) with Perfect Corp., Aryel, Threedium, Atelar Studio, and GEENEE. 🔊 AI-Driven Audio Production: Partnering with AudioStack to deliver dynamic, personalized audio-visual experiences tailored to different languages, locations, and audience segments. 💬 Conversational Units: Revolutionizing shopper engagement with innovative in-ad conversational units optimized for shoppable moments, allowing consumers to interact through a decision tree and select products based on their needs, in partnership with Vyde. 📈 Innovative 3D-Like Experiences: Captivating 3D ad formats for improved brand recall and interaction rates, activated with partners like Threedium. 👜 Shopping Ads: Bringing commerce at the speed of life, engaging consumers wherever and however they choose to shop with SmartCommerce. Teads Studio's enhanced creative capabilities have empowered brands like Nissan Motor Corporation, McDonald's, PepsiCo, RIMOWA, and Lenovo to deliver personalized ads across multiple touchpoints, boosting customer interaction and driving business results. In Nissan Motor Corporation's recent campaign, Teads integrated omnichannel elements with CTV and XR formats, reaching 41% of the UK population and boosting brand favorability. Read the press and stay tuned for 7 tips to activate exceptional creative during key moments across omnichannel screens, including major global moments >> https://hubs.li/Q02Bz_hb0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Creative #CreativeConsortium #Innovation
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Cannes Lions is just round the corner and we’re getting excited for the lineup, with our very own Sam Peters donning his shades and taking Vyde to the Cote d’Azur 😎 Want to know more about our innovative conversational products and discover a world where video advertising creates unparalleled attention? Get in on the Cannes-versation by reaching out to Sam, or arrange a meeting here: https://lnkd.in/eAFkP6MY
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The sun’s shining, the birds are chirping and we’ve just been shortlisted for a Campaign UK Tech Award! That’s what we call a Friday feeling. Nominated for ‘Tech for Good’, we worked on the ‘It All Adds Up’ campaign with UK Gov, MG OMD and Captify® – huge shoutout to everyone involved ⭐ Congrats to the other nominees and roll on June!
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What’s better than being shortlisted as one of the top 100 most innovative marketing & advertising companies in the UK? Coming in 10th, of course 🚀 Thanks to BusinessCloud, the judges and everyone who voted for us – you’ve got certified good vybes coming your way. Want to see who else made the list? Check out the final ranking here: https://lnkd.in/e99zKKfx
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Vyde reposted this
This is how you capture active attention among web visitors: you see something you like, you engage and interrogate, and then have a path to purchase. Great for consumer brands and B2B product-led growth from the amazing team Vyde. Check it out ⬇ ⬇ ⬇
The birds? Chirping. The flowers? Blooming. Time for? Our March Creative Spotlight, obviously. Using our Conversational Video format, this bareMinerals campaign introduced their latest foundation, piquing consumer curiosity AND revealing exactly what audiences were looking for via our live consumer insights. Supercharging campaigns? All in a day's work.
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The birds? Chirping. The flowers? Blooming. Time for? Our March Creative Spotlight, obviously. Using our Conversational Video format, this bareMinerals campaign introduced their latest foundation, piquing consumer curiosity AND revealing exactly what audiences were looking for via our live consumer insights. Supercharging campaigns? All in a day's work.