Togethr

'Blending in' is more comfortable than 'standing out'. So building your Linkedin presence might be something you tried once, then gave up on... if you tried at all. I get it, it can be intimidating or seem like a lot of hard work - or you might just think it's for 'other people'. But understand what Linkedin actually is: a professional social network. It's a real opportunity to future-proof your career. Maybe it's worth thinking about building your presence on here, after all. I'm Nigel, I help people future-proof their careers using social media. Follow me, ring my bell 🔔 #30DaySocialClub #LinkedInTips #ProfessionalGrowth #SocialMediaSuccess #CareerDevelopment

You don’t need massive numbers of likes and comments and shares. They're nice for the ego, but you don’t need to ‘go viral’ (in fact, that can be a stressful nightmare with no professional benefit). You do need this: To create well-targeted content that the *right* people see. Perhaps you want to be seen and recognised online by peers or you boss. Maybe you want to grow your profile to get the attention of a small group of specific potential prospects, brands of industry experts. Maybe you're growing your profile as an expert in your job role and creating a community of others at your level in your profession is the goal. The point is, you probably don't need the numbers you think you do, you just need the right people to see and connect with your content. So if you haven't done the work to find out *who* the right people are for you - and how you can connect with them - that's your next job. I'm Nigel, I help people future-proof their careers using social media. Follow me, ring my bell 🔔 #employeeadvocacy #employeefirst #linkedingrowth #linkedinforcreators

Tired of endlessly scrolling? 👇 #employeeadvocacy

'Blending in' is more comfortable than 'standing out'. So building your Linkedin presence might be something you tried once, then gave up on... if you tried at all. I get it, it can be intimidating or seem like a lot of hard work - or you might just think it's for 'other people'. But understand what Linkedin actually is: a professional social network. It's a real opportunity to future-proof your career. Maybe it's worth thinking about building your presence on here, after all. I'm Nigel, I help people future-proof their careers using social media. Follow me, ring my bell 🔔 #30DaySocialClub #LinkedInTips #ProfessionalGrowth #SocialMediaSuccess #CareerDevelopment

Are you trying to launch an #employeeadvocacy programme without active support from leadership? 👇

14 years ago, I went to pitch to Saatchi & Saatchi, having not slept for over a fortnight. My daughter (1st child) was only a couple of weeks old and my partner and I had decided we could do things differently. We could BOTH juggle business and childcare obligations and BOTH have the best of both worlds. Ah, new parents and their blissful, deluded ignorance! Anyway, having not slept more than an hour or 2 a night for what seemed like 432 years, I turned up - almost delirious - to a very important pitch with Saatchi & Saatchi. ... I had our standard pitch deck with me, as long as I could present, I’d be okay. Right? Right. I arrived, smiling psychotically I’m sure, and was ushered into a massive meeting room with about 15 people around a table. As I started to plug my laptop in, the main guy said: ‘We don’t want your presentation, we’re just going hit you with a load of hard questions and see how you get on.’ These are the moments the phrase ‘kill me now’ was invented for. I wanted to vomit. I genuinely couldn’t even imagine stringing a sentence together, let alone answering their hard questions. Or so I thought. I can’t actually remember anything else from that meeting. The next thing I remember is calling my partner as I left their offices, saying ‘that was horrific, this isn’t going to work.’ As it turned out, we won the gig and worked with them on a number of projects for many brands over the next few years. What I learnt about myself in that moment was to trust my expertise and experience… I knew my stuff, I didn't need to rely on the pitch deck. You should trust your experience, too. Because it’s in there, even when you doubt it, even when you think it isn’t, or when you feel you’re not capable. It’s something we make a big deal of on the 30 Day Social Club - understanding your value and expertise and experience as a professional. If you don’t, how can you convey that effectively online? DM if you want to talk about this more. And my daughter (pictured, now 14)? Realising we couldn’t both do both, I chose to take a step back from the business to become the main, stay-at-home parent for her (and our son when he came along 18 months later). Best decision I ever made. I'm Nigel, I help people future-proof their careers using social media. Follow me, ring my bell 🔔 #30daysocialclub #employeefirst #employeeadvocacy

The danger with employee advocacy tools is they are often seen as a one-stop solution for EA. Whereas in reality they solve only some of the challenges. Their focus is often on making it more efficient for programme managers - which is important: - packaging content for employees to share,  - distributing that content  - measurement. But on their own they are not so strong on employee advocacy’s biggest challenge: Helping employees build a consistent habit. Success on social comes from consistent activity which actually grows influence - authentic content, engagement, networking. To achieve this you need more than software alone can provide: motivation, purpose, sustained training and support, ongoing feedback, accountability, networking building. In the rush for efficiency EA software often ends up treating employees like drones inviting them to push out similar content and neglects the other actions required to generate impact. Brands end up disappointed and employee advocacy is seen as at fault. EA tools are an important part of the puzzle. But they are not the only piece. Ensure you consider all the elements for success. --- I'm Andy Ring my bell 🔔 to receive my posts At Togethr we provide training and tech to help put you and your employees on the front foot in social media and employee advocacy. #employeeadvocacy #socialmedia

You want to be seen and respected ... but being seen isn't always comfortable. 👇 #employeeadvocacy

Do you believe? 👇 #employeeadvocacy