Jensen & Jensen

Part of the strategic design partnership with any client involves identifying key deliverables and understanding their purpose. In our collaboration with Edmund Services, three core areas emerged to not only bolster the brand but also empower the internal ESL marketing team: Develop a Quality and Recognisable Visual Identity: Crafting a visual identity that is not only of high quality but also instantly recognisable was paramount. This identity would serve as the face of Edmund Services, reflecting its values of reliability, innovation, trust, and personalisation. Build a Functional and Custom Website: Creating a website that goes beyond aesthetics to offer functionality and customisation was crucial. The website became the digital hub for Edmund Services, providing seamless navigation and showcasing their services and values effectively. Develop Extensive Branded Collateral: Producing a suite of branded collateral materials was essential for Edmund Services' marketing efforts. These materials, from brochures to social media templates, acted as tangible representations of the brand's identity and values, reinforcing Edmund's commitment to excellence.

Part of the strategic design partnership with any client involves identifying key deliverables and understanding their purpose. In our collaboration with Edmund Services, three core areas emerged to not only bolster the brand but also empower the internal ESL marketing team: Develop a Quality and Recognisable Visual Identity: Crafting a visual identity that is not only of high quality but also instantly recognisable was paramount. This identity would serve as the face of Edmund Services, reflecting its values of reliability, innovation, trust, and personalisation. Build a Functional and Custom Website: Creating a website that goes beyond aesthetics to offer functionality and customisation was crucial. The website became the digital hub for Edmund Services, providing seamless navigation and showcasing their services and values effectively. Develop Extensive Branded Collateral: Producing a suite of branded collateral materials was essential for Edmund Services' marketing efforts. These materials, from brochures to social media templates, acted as tangible representations of the brand's identity and values, reinforcing Edmund's commitment to excellence.

From prestigious locations like Knightsbridge Gardens to 190 Strand London, Edmund Services stands as a pinnacle in luxury facilities management. Our approach was not to reinvent but to enhance the existing brand, respecting its legacy while injecting intentional design elements. The goal? Highlighting Edmund's key values in reliability, innovation, trust, and personalisation. Jensen & Jensen meticulously updated the visual identity, brand guidelines, website, and collateral, aligning them with the luxury leader's industry legacy. This collaboration aimed at strengthening these values and crafting a refreshed brand identity that mirrors Edmund's commitment to excellence.