We Are Hydrogen

This is a big one. Instagram is allowing users to post images and comments on any account (brand or personal) that are only visible to their own audience and disappear after three days. Whilst the intention might have been to expand activity in the DMs to the timeline, we think this will open a can of worms in terms of community management. If you're a brand or content creator that is concerned about this feature, thankfully you can turn it off via settings. Watch this space for further updates (or potential rollbacks!).

🌟 Stronger Together Awards 2024 🌟 There were celebrations all ‘round yesterday here at Hydrogen as we raised a glass to some of the superstars within our team and beyond. We’d like to congratulate each and every award nominee and recipient across PA Media Group, including: 🎉 Our very own Head of Design, Christopher Smith who scooped ‘The Strive for Excellence’ award. 🥳 Hydrogen’s community management champion Gavin McCusker who took home ‘The Unsung Hero’ award. Take a look at our celebrations unfolding in real time 👇

YouTube is coming for Instagram, TikTok and Facebook all in one. The platform is looking to supercharge their social spaces by giving creators dedicated spaces to communicate with fans on a deeper level. Think Reddit meets Broadcast Channels. We go through the new feature and what it could mean here. What do you think, does this mark a step change for YouTube?

Instagram launches quiet posting. 🤫 Ever wanted to post straight to the grid? Now you can. With Instagram's latest feature, users can post without feeding into the timeline. We've listed how this feature could be used by brands and artists alike - in some not-so-obvious ways. Let us know what you think and if you'll be using the latest feature! 

Here we clucking go! 🐔 Today, some of our team headed to the shiny new Popeyes Louisiana Chicken UK on Sauchiehall Street for a preview of the restaurant ahead of its official launch tomorrow. The verdict? We think Calum’s face says it all. 💯 Now for the big question, where shall we try next?!

Last but by no means least, in the final instalment of our Glasto poster design challenge, we’re joined by our wonderful designer Emma O. as she talks us through her colourful poster concept! 🎨 #Glastonbury #PosterDesign

Next up in our Glastonbury poster design challenge, we hear from our Head of Creative, Ross Hill. Stay tuned to find out more about his retro rework! 🖌️

Ding ding ding 🔔 We are THRILLED to announce that Hydrogen has made the shortlist for five awards at The UK Social Media Awards 2024: 📱 'Best use of TikTok' for Hydrogen's account ✈️ 'Best audience engagement campaign' for our work with AGS Airports ⚡ 'Best charity / not for profit campaign' for our POWERful Women campaign with Empower Her in Energy 🗺️'Best use of paid social' for our work with Visit Isle of Man ⭐ 'Best social influencer campaign' for our gifting campaign with Licensed to Charm We can't think of better news to end our week with, and we'll be keeping our fingers crossed for the big finale! #UKSocialMediaAwards Don't Panic Events

Glastonbury weekend is (almost) upon us! 🎊 And this week, we tasked our talented design team with putting their own spin on the festival's iconic poster. First up, we hear from Head of Design, Christopher Smith! Keep your eyes peeled for more re-worked designs, coming your way! 👀 #Glastonbury #PosterDesign #GlastonburyFestival

AI has been the talk of the town in 2024, infiltrating the marketing sphere and leaving no corner untouched. 💻 Whilst it may be tempting to speed up your influencer marketing operations with the help of AI tech, here’s a few reasons why you should think again. 👇 #InfluencerMarketing #InfluencerCollaborations #InfluencerCampaigns