Amplify

Aperidisco lands in Liverpool… From the 3rd til the 14th July, Liverpool’s Royal Albert Dock was filled with good tunes, and Summer vibes courtesy of Aperol Spritz. The joy-filled lineup featured DJ takeovers, karaoke, disco brunches, glitter makeup, exclusive merch and even the opportunity to master the art of making the perfect Aperol Spritz. Having already completed 14 days at Battersea Power Station Amplify are now at Latitude and will be at Forwards Festival with Aperol Spritz later this summer. #creativity | #brandexperience | #experiencedesign | #experientialmarketing

Furby makes mischief in NYC… Furby is back and left marks of mischief all over NYC, turning the city into a giant sandbox of discovery – from an extreme bedroom takeover to glittered cement footprints and fur-covered objects. This is all part of a new campaign launch from Hasbro and Amplify. The campaign delivered a wide range of surprise and delight moments sprinkled throughout the Big Apple, such as fur-lined park benches, trash cans, and parking cones, anywhere and everywhere that Furby felt needed a little love. The imaginative new world that is Furby’s NYC is supported by a TikTok campaign, with Amplify enlisting NYC TikTok creators, including famous apartment tours host Caleb Simpson and Davis Burleson, host of What’s Poppin? The hero film, also created by Amplify, showcases everything about the mysterious adventures of Furby in NYC and will run across Furby's social channels. Thank you to Mediashotz, Ads of Brands, Roastbrief US, The Drum, and Ads of the World for covering the news. #creativity | #design | #Furby | #content | #brandexperience | #experiencedesign | #experientialmarketing

Abercrombie & Fitch continues work with Amplify LA as 2024 event partner… Amplify’s LA office, has been appointed by retailer Abercrombie & Fitch Co. to bring its 2024 events program to life. For the relationship’s ‘first lap’, Amplify produced a launch event in February to celebrate Abercrombie’s newly minted partnership with iconic F1 racing team, Mclaren Racing. Held in Abercrombie’s Fifth Avenue retail store in NYC, McLaren’s 2024 race car took centre stage against a backdrop of recently released McLaren-forward Abercrombie merchandise. Last month we joined Abercrombie and Fitch to transform the grounds and rooms of Los Angeles’ famed Goldwyn House to highlight pieces from the brand's 100 item wedding collection. ⁠ ⁠ To bring the latest wedding trends to life, guests immersed themselves through five interactive vignettes of the different stages of a modern wedding: a garden engagement and wedding shower; a poolside bachelorette party; a parlour for day-of wedding prep; a celebration of the ceremony; and a honeymoon getaway. Each vignette was curated to celebrate the Abercrombie pieces uniquely designed for those moments and occasions.⁠ Next up was Palm Tree Music Festival where Abercrombie and Fitch brought a unique, intimate festival experience to life. In Green Room, you could custom embroider denim jackets, visit the essentials kit stations and grab a drink at the refreshment bar to cool down from the hot Hamptons sun. A roaming Polaroid photographer was on hand to capture the festival goers in their new swags. ⁠ Throughout the year, Amplify will continue to produce immersive events for Abercrombie with the aim of engaging audiences whilst continuing to accelerate the brand’s notable affinity. #BrandExperience | #ExperientialAgency | #Abercrombie | #Events

Amplify partnered with Google to showcase AI’s potential to power creativity at Cannes Lions 2024 at the Google Beach. The Google Beach was an inviting hub for discovery that demonstrated how AI empowers human creativity and connections. A place to find brilliant conversations and programming – whether over a roundtable briefing, a creatives’ lunch or a demo of Google’s latest innovations. Delivered alongside live music throughout the week, culminating in Thursday’s annual YouTube Pride party, featuring Tete Bang, Krystal Versace and Becky Hill. Inspired by a Riviera theme, guests and creators wandered from a beach scene photographic and search showcase for Android (Circle to Search and Best Take) that highlighted AI’s capabilities to help you capture and find exactly what you’re looking for, to a Prompt Patisserie inviting guests to step into the shoes of its creators and use AI to create the perfect backdrop for their next YouTube Shorts using DreamScreen. Visitors could also discover a flower shop powered by Cloud’s Infinite Fleurs, taking in a new potential AI discovery at every turn. The Beach was a must visit spot for creative and social interaction making Google’s AI tangible for festival attendees. #creativity |#design #brandexperience |#experiencedesign |#Cannes |#beach

See your hopes for the future come to light... Inspired by Samsung's Galaxy AI, Chorus of Light was an immersive art installation at Vivid Sydney in First Fleet Park, The Rocks. Amplify collaborated with Samsung Australia to create this optimistic experience that connects to our humanity, invites cultural collaboration, and builds collective awe while centring Samsung's innovation as the powerful tool at the heart. Guests could join the Chorus of Light by contributing their voice and recording a message of hope in one of the 16 languages available with Galaxy AI. Each message was translated and expressed as light in this visual masterpiece. Guests who recorded messages also had the opportunity to be sampled and featured in an original track that multi-disciplinary music artist Ta-ku composed from voices within the Chorus of Light. Listen to the track here: https://lnkd.in/eVHqJVwS #Samsung #SamsungChorusofLight #BrandExperience #ExperientialAgency #VividSydney #Design #Creativity #GalaxyAI

Levi’s Student Squad... After a successful pilot in 2023, Amplify’s youth specialist agency Seed, relaunched the enhanced Levi’s Student Squad, now active in 14 cities across 3 key EU markets. In the first of four campaign phases, the squad created content celebrating denim as a wardrobe staple, highlighting product quality, brand values, and creative styling. The second phase focused on the cross-market narrative "The Floor Is Yours," showcasing how students incorporate Levi’s into their lives through movement and participation. This included regional "Live in Levi’s" store events where students created content featuring music and dance, emphasising that Levi’s jeans are made to be lived in, not just worn. Having performed above KPIs across all markets for reach and impressions, Seed are looking forward to continuing the momentum as they move into festival season and freshers! #creativity | #design | #community | #content | #festival | #freshers

We have now come to the end of a fantastic few days with Bloomberg Media at the Bloomberg Green Festival. Day three of the Bloomberg Green Festival commenced with a panel on "Opportunities for Business - Transportation Electrification" at the Microsoft Events Center. https://lnkd.in/eZrx3NpV

Purpose Disruptors Advisory Board… As they enter an ambitious new phase in their mission to drive the advertising industry's climate transition Purpose Disruptors has announced the formation of our new Advisory Board. The extraordinary group of people, includes seasoned Sustainability Leaders, progressive CEOs AND a pioneer in representing Nature on the Board. This collective of respected, influential leaders with a track record of driving change. We are incredibly proud to see Amplify Creative Lisa Aoyama on the Advisory Board alongside Anna Lungley, Alexandra Pimor 🌻🌍, Ben Essen, Caroline Davison, Hugh Baillie, Kate Waters, Marco Rimini, Dr Orit Gal, Paul Rowlinson MSc, Tim Pritchard and Xavier Rees. They'll join Co-founders Robert McFaul, Lisa Merrick-Lawless and Jonathan Wise working to reshape the future of advertising, moving towards regenerative business models and sustainable practices. #PurposeDisruptors | #ClimateAction | #SustainableAdvertising | #RegenerativeFuture | #AdvisoryBoard | #IndustryLeaders | #Trailblazers

Igniting the Olympic flame in the hearts of the French… Marion Gommenne, creative strategist at Amplify has been talking with Stratégies about how brands can help rekindle the French’s love for the Olympics. “Faced with the rejection of the Games by some French people, brands can reverse the trend by playing the inclusion and authenticity card, while focusing on concrete actions.” Read the full article here: https://lnkd.in/dkgqJvsc #creativity | #Olympics | #community | #content | #brandexperience | #opinion | #France

The Bloomberg Green Festival kicked off its inaugural event on July 10th. Get the full Day 1 Recap here…