Do you have any questions about our new carbon calculator? Join us tomorrow for a live Q&A with our Global Director, Jo Fenn, and our Carbon Calculator Manager, Cat Long. Book here: https://lnkd.in/d93qXDCc
We Are AdGreen
Advertising Services
London, England 2,772 followers
At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production.
About us
At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production.
- Website
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http://www.weareadgreen.org
External link for We Are AdGreen
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Nonprofit
- Founded
- 2014
Locations
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Primary
16-18 Berners Street
London, England, GB
Employees at We Are AdGreen
Updates
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Did you miss our announcement yesterday❓ We have a brand new carbon calculator❗ We have made it simpler and quicker to enter information from production shoots, and get robust carbon footprints with regularly updated factors. So there is really no reason not to measure your advertising production work... 🎥 Go ahead a take a look for yourself ➡ https://lnkd.in/d8am8qqw
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It's launch day! 🎉 Our brand new carbon calculator is now live and open for registrations, and we are pretty excited about it (can you tell?) Key features include: ✅ Made for the industry: Project breakdown between pre-production, production and post-production to replicate the advertising production ✅ New features: Additional activity items including virtual production, hard drives and cloud storage ✅ Simpler: Activity benchmarks created for wardrobe, catering, waste and more meaning you can work with information you have to hand ✅ Faster: Automatic calculation of connected activities, e.g. accommodation and evening meals meaning you can finish footprints quicker ✅ More robust: Regularly updated carbon factors to ensure reliable data is being provided, and geographic variations for electricity, transport and more Register for your free account, and start to take charge of your production emissions! ➡ https://lnkd.in/dNu_iY2Y ------ Thank you to our board members for all of their support, IPA (Institute of Practitioners in Advertising) Ad Net Zero, Interpublic Group (IPG), MSQ, WPP, Unilever, Publicis Groupe, Advertising Association, Google, ISBA, dentsu, IPA (Institute of Practitioners in Advertising), adam&eveDDB, Advertising Production Resources (aka APR Consulting), Association of Photographers, L'Oréal, Advertising Producers Association (APA), Sky, and Diageo.
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Have we been relying on single-use creativity? 🎬 Did you know that sustainable practices can save your organisation money? Our 2023 Annual Review put forward the case for a reduced carbon budget resulting in reduced financial spend. We also argued for the importance of longevity when creating campaigns, with a cameo from The Coca-Cola Company's Christmas ad, which is 29 years old, and is a great example of a production budget that was very well spent. Read the full report here: https://lnkd.in/dnQkhR3d
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Last Thursday we were listening to Lucky Saint | B Corp™'s Head of Creative, Megan Taylor, in conversation with WWF's Rob Wood, TikTok's Tom Skinner and Lucy Hart, as they shared their case for community reshaping the marketing landscape at UK Creative Festival. They certainly put forward a compelling case for why investing in a dedicated audience base can provide significant returns, and creative freedom. On the same day, the Advertising Association was receiving a delivery of 48 bottles of Lucky Saint, thanks to Grace Hughes & Florence Ridley, who spotted the Lucky Saint giveaway on LinkedIn. You don't always get to see the topic of a panel discussion in action quite so close to home (or office in this case). The giveaway was based around the statistic that, '76% of the UK think cracking open an alcohol-free beer at your desk is totally acceptable'. There has certainly been a shift in the last few years of what it means to socialise at work, and it can be tricky to find a balance when you only spend a certain amount of time in the office – especially if that time is filled with meetings. We look forward to readdressing that balance this afternoon, with a bottle of non-alcoholic beer in hand. Cheers! 🍻
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We are back in the office today, and reflecting on our time at UK Creative Festival last week. 🎢 It was a truly inspiring event, bringing together passionate individuals sharing their knowledge and love of the creative industries with those both starting their careers, and those progressing through them. We heard from Joel Midgley, Ruth Boulter, Mathieu Desbrandes & Paula Bloodworth on building campaigns with true purpose and social impact. Damian Bradfield and Russell Tovey discussed the benefits to both artists and brands of successful collaborations. Uncommon Creative Studio's Lucy Jameson and ITV's Susie Braun shared the success of the powerful ITV mental health campaign, which is still making headlines 5 years in. Black Skull Creative's Dan Shipton and BBC Studios's Lee Smithurst gave an insightful summary of the creative power needed to host Eurovision in 2023, and how they were able to unite two different nations in the storytelling. Save the Children UK's Dionysia Navarro, Magnus Alanko and Sara Galvão talked about using creativity for good, and how they navigated a career change from the corporate world into the charity sector, and the impactful campaigns they've been able to deliver as a result. TikTok's Tom Skinner, Lucky Saint | B Corp™'s Megan Taylor, WWF's Rob Wood and Lucy Hart put forward a compelling case for how community will reshape the marketing landscape, and why investing in a dedicated audience base can give you significant returns, and creative freedom. Ross Nicholson, Maddie Dowd and Jo Nolan took us behind the scenes of the TV and film industry to share their experience of crafting a career in production. And these were only the handful of sessions we were able to attend! Thank you to those who came along to our two sessions, 'Building your Passion Project into a Business', where our MD, Donna Head, interviewed our Global Director, Jo Fenn, on her experience starting AdGreen, and 'Calculate Your Creativity', led by our Team Assistant, Tobi G., and Communications Manager, Lauren McGee, where we collaboratively created an ad to showcase the carbon impact of our creative decisions. Not to mention the wonderful team at Factory Studios Ltd, Lou Allen, Harry Boyce, Emily Thomas & James Utting, who picked the perfect sunset spot for dinner. A massive thank you to Sara Maddocks, Magdalena Salawa, Dina Green and Jeremy Green for inviting us to be part of the festival, we will see you back in Margate next year!
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Thank you for having us UK Creative Festival!
A minute in Margate ☀ Jo Fenn, Donna Head, Tobi G. and I had a fantastic time taking We Are AdGreen on tour to UK Creative Festival. We heard from inspiring speakers, met wonderfully creative people, and shared the AdGreen story with a new audience. A big shout out to Coffee & TV & Odelay Films for hosting drinks (and the football) on Wednesday night ⚽ And I have to mention the stunning setting; who doesn't love a work event that takes you to the seaside? 🏖 Thank you for having us UK Creative Festival, see you next Summer! #workhardarcadehard
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A bit of last minute rehearsal ahead of our talk tomorrow at UK Creative Festival on Building a Passion Project into a Business. Come along to the Beach Huts tomorrow at 11am to hear Donna Head interview Jo Fenn on how she created AdGreen, and her journey into Sustainable Production.
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AdGreen is going on tour! Come and join us in Margate this Wednesday & Thursday, as we head to the UK Creative Festival for a packed schedule covering creativity in advertising and beyond, as well as an ice cream or two. ☀ You can book your tickets here ➡ https://lnkd.in/dcbAwf9w If you've already secured your place then let us know! Jo Fenn, Donna Head, Tobi G. & Lauren McGee would love to catch up.
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Are you looking to give your organisation the edge when it comes to pitching for, or retaining, work? 78% of multinational corporations will remove suppliers that endanger their carbon transition plan by 2025*. Becoming an expert in carbon measurement can unlock work opportunities that may have previously been unattainable. 📣 "Our dedicated efforts toward active carbon reduction and offsetting through AdGreen has not only strengthened our commitment to environmental responsibility but also helped foster relationships with a growing number of new clients. This commitment has enabled us to align with specific environmental-sustainability criteria, leading to more opportunities and ultimately contributing to an increase in our workload." Simon McDowell, Executive Creative Producer at Lobster *Standard Chartered, 2021