Today we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands.✨ The report focuses on the five trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. 📱🔥 Download the full report now: https://lnkd.in/eee_CsHf
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
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Francesca Fedrizzi
Operations Director, EU Area at We Are Social | University Speaker and Mentor
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Pete Lin
North Asia CEO at We Are Social
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Nathan McDonald
Co-Founder & Group CEO @ We Are Social | Agency Leadership, Social, Digital, Marketing Innovation
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Mobbie Nazir
Global Chief Strategy Officer @ We Are Social
Updates
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We are so honoured to have been nominated for eight awards at The Lovie Awards! 🎉 🙌 Voting closes next week so please check out the nominations and cast your votes 👇
We’ve received eight nominations at The Lovie Awards! 🏆 Voting closes on 17th October so check out the nominations and cast your votes below ⬇️ 🇩🇪 Our team in Germany is nominated in Diversity, Equity and Inclusion for AUDI AG: FC Bayern fan jacket. Vote here ⚽ https://lnkd.in/ed5vBuF4 They are also nominated in both the Sports and Diversity, Equity and Inclusion for Decades of Progress, also with Audi. Vote here 🚗 https://lnkd.in/eYRHKFPv and https://lnkd.in/e7DQ-Zaj 🇫🇷 Our team in France is nominated in Best Social Campaign for #BatardDonneur with Batard Magazine. Vote here 🐕 https://lnkd.in/eqvCT4yE They are also nominated for Sea Shepherd France: A Phishing Story in the Diversity, Equity and Inclusion and Public Service & Activism categories. Vote here 🛥️https://lnkd.in/eF-Q2Yjt and https://lnkd.in/eCdPPJaY 🇬🇧Our team in the U.K. is nominated in the Entertainment - TV & Film category for the Call of Duty Grime Map launch with Activision Blizzard. Vote here 🗺️ https://lnkd.in/evVjVgF4 They are also nominated in the Sports category with adidas: Adizero Adios Pro Evo 1. Vote here 👟 https://lnkd.in/eeNpz8Ji
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Global head of research and insight, Paul Greenwood, recently spoke to Mike Piggott on the MediaCat Magazine podcast about our latest report, 'Next Gen Influence'. 🤳 Exploring the trends from the report, they dive into how the influencer landscape is evolving, the creators leading this change, and what this means for brands. Listen to the full episode here🎙️: https://lnkd.in/e27bm_Un
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Recently on The Feed: Meet the TikTok pair that are finding the joy in brain rot, creators showcasing the aesthetic arrangements of their fridges, and the resurgence of flat lays and hyper-curated feeds. Check out our new blog post to find out what they all mean, and why they’ve been taking over our social feeds ➡️ https://lnkd.in/ec8X4n2r
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Global head of research and insight, Paul Greenwood, spoke to Creativebrief on the five trends from our latest report, 'Next Gen Influence', that are shaping the creator landscape. Read more here: https://lnkd.in/gREaayUq
What brands need to know about the next generation of influence | Creativebrief
creativebrief.com
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We Are Social reposted this
Ready for Advertising Week NYC? We are! 🤩 Just one week to go until our VP of Celebrity & Influencer Marketing, Gigi Ouf, sits down for an exclusive convo with YouTube's Global Social Marketing Lead, Red Fabbri, and digital creator Shan Rizwan. They'll break down what creators really want from brand partnerships and how brands can build authentic, lasting connections with their audiences. 📆 Wednesday, Oct 9 | 10:30am ET 📍 Creativity Stage @ THE PENN DISTRICT See you there! 👉 https://lnkd.in/ey-6qsyD #advertisingweek #awny #cocreation #creatoreconomy We Are Social
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We’ve received eight nominations at The Lovie Awards! 🏆 Voting closes on 17th October so check out the nominations and cast your votes below ⬇️ 🇩🇪 Our team in Germany is nominated in Diversity, Equity and Inclusion for AUDI AG: FC Bayern fan jacket. Vote here ⚽ https://lnkd.in/ed5vBuF4 They are also nominated in both the Sports and Diversity, Equity and Inclusion for Decades of Progress, also with Audi. Vote here 🚗 https://lnkd.in/eYRHKFPv and https://lnkd.in/e7DQ-Zaj 🇫🇷 Our team in France is nominated in Best Social Campaign for #BatardDonneur with Batard Magazine. Vote here 🐕 https://lnkd.in/eqvCT4yE They are also nominated for Sea Shepherd France: A Phishing Story in the Diversity, Equity and Inclusion and Public Service & Activism categories. Vote here 🛥️https://lnkd.in/eF-Q2Yjt and https://lnkd.in/eCdPPJaY 🇬🇧Our team in the U.K. is nominated in the Entertainment - TV & Film category for the Call of Duty Grime Map launch with Activision Blizzard. Vote here 🗺️ https://lnkd.in/evVjVgF4 They are also nominated in the Sports category with adidas: Adizero Adios Pro Evo 1. Vote here 👟 https://lnkd.in/eeNpz8Ji
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We Are Social reposted this
This summer, the We Are Social US team delivered some killer work. One of my favorites came from our Sport Team. After 5 months of planning, I found myself on set in Atlanta, just an hour away from directing Ant Edwards. Then, boom. Concept pulled–out of our hands. Classic. Instead of calling it a day, I hit up our sports creatives with a challenge: “We’ve got the set. We’ve got Ant for 20 minutes. Any ideas?” 5 minutes later, Julien Llerena drops a gem. 15 minutes after that, I’m showing Ant a clip of Kobe learning Spanish to trash-talk the Spanish national team at the 2008 Olympics. He loved it. You know what they say–everyone’s got a plan until they get punched in the face. Good thing when you move at the speed of social and have a team obsessed with their specialisms, you’re never really out of the fight. https://lnkd.in/en8Z7EnZ #creativity #sportsmarketing #agencylife #socialfirst #julienllerena
TikTok · adidas
tiktok.com
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Our latest report, 'Next Gen Influence', dives into the five trends defining the current creator landscape. One of those trends is Right to Reinvention, which sees creators evolving online whilst still maintaining their audiences. Learn more about these trends in the report here: https://lnkd.in/eee_CsHf And, learn more about Right to Reinvention below ⬇️
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 👄 Meta AI can now talk back to you ❌ X makes changes to its block feature 💄 Meta gives its VR Avatars a makeover Read more: https://lnkd.in/exVsTqRy
We Are Social’s Monday Mashup #693 - We Are Social UK
wearesocial.com