Wavemaker reposted this
It’s on the shelves! So cool seeing this in-store with a QR code driving to the Roblox experience we created for Danone’s kids brand Danimals. Part of 360 campaign for back-to-school and first-of-its-kind for Danimals, we launched “Danimals Adventure World” in July with: 🎮 Custom Roblox experience that saw 1.3M visits in the first month 🦸Weekly free UGC to drive engagement & plays 🤳Influencer content for key amplification 📣Content on our Pixel Playground channels 🎦 Supporting programmatic media We’re still in the middle of the campaign, but so proud of everyone who’s made this come to life, especially with it launching when I went out on maternity leave!! Thank you Wavemaker team for trusting us Pete Basgen Jaclyn Hoexter Marine Aubrée Sari Mayer, and to Roblox for the support Angela Wei Ceren Ates, and a big thank you to the Misfits Gaming Group team for making the magic happen Annie Lian Vas Roberts Justin Stefanovic Casey Forbes. And for all the parents grabbing snacks for their kids lunches or after school activities, go grab some Danimals smoothies and have them play the game for us 😁 #roblox #danimals #marketing #UGCgaming #influencermarketing #brandmarketing #retail #metaversemarketing #metaverse #immersive #creators #influencers #gaming