We're #hiring a new Global client manager in Amsterdam Area. Apply today or share this post with your network.
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com/
External link for Wavemaker
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Content, Communication Strategy, Media Planning & Buying, Digital Marketing, Search/SEO/PPC, Social Media Strategy, and Consumer Insight/Research
Locations
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Primary
Sea Containers
18 Upper Ground
London, London SE1 9ET, GB
Employees at Wavemaker
Updates
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Why having those difficult conversations benefits both agency and client 💡 The complex relationship between agency and client is one steeped in knowledge and ambition, but perhaps most importantly in trust and transparency. No great partnership can exist without the latter, which is why it’s vital issues or learnings are communicated honestly and effectively. Wavemaker’s Head of Strategy, Chris Worrell, shared his provocations with The Drum and Richard Draycott. Get them here 👇 https://lnkd.in/eapK6tFd #strategy #agency #clients
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There are 3.4 billion gamers globally 🌎 Going to Advertising Week New York? Make sure to catch our Gaming and Esports Lead on stage breaking down how brands can best connect with this growing and evolving audience 🕹️ 📍Innovation Stage 📅 Wednesday, October 9 🕚 11am Panel Pete Basgen 🔜 Advertising Week Basgen, Global Gaming and Esports Lead, Wavemaker Jordan Shlachter, Head of Gaming Business Success at Activision Blizzard Najee Stephenson, Media director of Cerave at L'Oréal Moderated by Jeremy Lockhorn, SVP of Creative Technologies & Innovation at 4A's Session details: At a time when the battle for audience’s attention has never been greater, gaming has emerged as a powerful media platform for brands. Gaming’s immersive nature, engaging virtual worlds and leaned-in experiences, enable it to capture active attention unlike any other digital media channel. With 3.4 billion gamers globally, gaming continues to evolve and grow, allowing brands to reach a multitude of audience types through uniquely captivating and interactive advertising experiences that come to life across gaming platforms. Unlocking gaming’s ability to sustain immersion through moments of play and its ad experiences within will help brand’s capture audience attention in a fragmented and crowded media landscape. Sign up to the session here: https://lnkd.in/ebVZDje6 #gaming #advertisingweekNYC #gamingindustry
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Wavemaker reposted this
Wavemaker Italy 🇮🇹 X Lavazza Following on from a vibrant trip to Milan and Torino, to having the opportunity to meet Simone and the Wavemaker team alongside Lavazza ,I’d like to thank everyone for joining our Exec meeting and fulfilment center tour. We’re excited to continue our strong partnership into 2025 and hope that you enjoyed discovering more across Prime Video Ads on the day. Finally, A huge thank you to Susanna and Sonia from the Amazon Italia team for inviting me! — A seguito del nostro magnifico viaggio a Milano e Torino, avendo avuto l’opportunità di incontrare Simone e il team italiano di Wavemaker insieme a Lavazza; Vorrei ringraziare tutti per aver partecipato al nostro tour del centro logistico e delle riunioni Exec. Siamo entusiasti di continuare la nostra collaborazione nel 2025 e speriamo che vi sia piaciuto scoprire di più su Prime Video Ads quel giorno! Infine, un enorme ringraziamento a Susanna e Sonia del team Amazon Italia per avermi invitato!
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Print ads with a creative twist: Tata Coffee took over The Times Of India with adverts carrying their coffee’s heavenly aroma ☕ As their media agency, Wavemaker India made sure to brew up a brilliant campaign to promote Tata Coffee for International Coffee Day. Our team, in collaboration with Times of India, delivered a fragrant print campaign across four cities for three variants of Tata Coffee - Tata Coffee Grand Classic for Chennai, Tata Coffee Gold for Bengaluru, and Tata Coffee Grand Premium for Mumbai (and Delhi) “Early morning coffee is a way of life for most of us. So waking up to a nice smell of coffee coming from your Times of India is a great way to start the day. Thank you to our client for believing in the idea and to our partners at Times of India for executing it flawlessly.” Srinivas Rao Chief Investment Officer, Wavemaker India As covered in afaqs! https://lnkd.in/eqgcRAgA Kudos 🙌 Puneet Das, Taranjeet Kaur, Anita Khandelwal Ajay Gupte, M K Machaiah (Mac), Shekhar Banerjee, Vishal Jacob, Sairam Ranganathan, Upali Nag Kumar, Mansi Datta, Tushar Deshmukh, Prerna Ajmani, Rashmi Nakaskar, Deepa Jatkar, Priyadarshi Debasrit, Prashant Singh, Sundar Kondur, Priti Chandel, Jyothsna Puri. #InternationalCoffeeDay #clientwork #printadvertising #TataCoffee #wavemaker
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Wavemaker reposted this
🚨 New work alert We're super excited to see the launch of our first major brand campaign for one of our newest clients, AXA UK, which shines a spotlight on its insurance offering for SMEs. The campaign aims to engage millions of UK sole traders and small business owners by highlighting AXA’s comprehensive support package to help them thrive, from tailored insurance products to a free 24/7 legal helpline and business expertise. Danila Paraskevas, our Client Lead said: “Using our audience panel, Every Voice, we were able to dig deep into how people felt about the small businesses they knew. The findings highlighted that they viewed them as the foundation and bedrock of creating a local community. This is something we were able to leverage by way of media localisation, thus ensuring AXA’s business insurance offering stands out in the market." Our media activation will run until mid-November across a range of touchpoints including TV, video on demand, out-of-home (OOH), and radio, alongside digital. 👏 A massive well done to the brilliant teams from Wavemaker, Leo Burnett UK, and Publicis Conseil who brought this campaign to life. 📰 https://lnkd.in/ef4c7zYz
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How Wavemaker Poland has cemented itself as a luxury powerhouse, thanks to its campaigns for Yves Saint Laurent Beauty and Prada Group 💐 Two of the biggest names in luxury have taken Poland by storm, following the sweet aromas of Wavemaker Poland’s media planning and buying campaigns for the brands’ newest versions of their flagship fragrances, YSL MYSLF and Prada Paradoxe. With a mission to build awareness of the new fragrances and boost sales, as well as strengthen the brand image of both brands, the team set out to launch campaigns which targeted diverse sets of consumer groups across a range of mediums 👏 Prada Paradoxe was featured in ad breaks of key TV programmes, in a large mural in the centre of Warsaw and wrapped on trams in the brand style, as well as online across TikTok through influencers & Spark Ads, YouTube and Meta platforms. The YSL MYSLF had a similar media plan, with the brand featuring on TV, in OOH placements and on trams across Katowice, while also appearing across digital spaces, including YouTube and Meta platforms. Kacper Pastuszka, Wavemaker Poland’s Communications Planner and Buyer said: “Not everyday one can see a Yves Saint Laurent or Prada tram in their city. We were trying to take a step forward towards the fragrance consumer and bring a premium product to a moving urban space. We cannot wait for more non-standard activations like this from the brands in our market.” More on the campaign 👇 https://lnkd.in/e2ZPW7JF #media #OOH #campaign #Prada #YSL
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We're #hiring a new Associate Director, Client Operations in New York, New York. Apply today or share this post with your network.
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We're #hiring a new Account Director in Mexico City. Apply today or share this post with your network.
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Wavemaker reposted this
Just wrapped up a whirlwind week in NYC, meeting with Brian Lesser and our Global leadership team at GroupM, as well as spending time with the brilliant Alycia Mason and her team of Wavemaker US provocateurs, who kept me on my toes with tough and honest questions. The energy from our teams and colleagues... debating, disrupting, challenging and transforming the status quo. That’s when the magic happens. 💡✨ Back home tonight for the weekend and a family wedding, then back to it on Monday with Brian Lesser in London! Wavemaker #PositiveProvocation