VividQ, a Cambridge company advancing computer generated holography, has accelerated retina resolution technology to enhance virtual reality and make real the predictive powers of Meta pioneer Mark Zuckerberg. https://lnkd.in/dNapzXta
The Facebook founder said at Connect last year that holograms would be part of our lives by the end of the decade – and VividQ’s world-first achievement of this new level of realism is central to delivering on that vision.
For the first time, VividQ has revealed images of real holograms projected through high-performance 4K display hardware.
The ability to deliver ‘retina resolution’ computer-generated holograms means that next-generation VR headsets will be able to offer unparalleled levels of immersion and realism to users.
VividQ is leveraging this major technology breakthrough to announce two new commercial developments.
VividQ explains that in popular culture – particularly Star Wars – holograms are depicted as grainy, single colour images. For years the state-of-the-art in holography was not much better. However, as can be seen from VividQ’s first 4K image, it is now possible to render holograms with life-like resolution and vivid colour. This new milestone in image quality is vital in all manner of VR and MR applications – especially gaming, where the impact of holography will be first felt.
To highlight just how close this technology is to market, VividQ is announcing that these retina resolution holograms are displayed using a high-performance LCoS (liquid crystal on silicon) display from JVCKENWOOD (JKC). This commercial partnership with world-renowned LCoS supplier JKC will see the two companies work closely to target a wide range of AR and VR applications.
In addition, VividQ reveals that it is commercially engaged with a world-leading consumer electronics company to introduce holographic display technology into its future product roadmap.
VividQ CEO Darran Milne says: “Just a few years ago, displaying dynamic and interactive content via holography was seen as pure science fiction fantasy. Then, more recently, it was seen as possible but only with poor image quality. Time and time again we’ve broken down the barriers between this revolutionary display technology and the real-world.
“By showing retina resolution holograms running on readily available components from JKC, and confirming that our technology is already commercially available, we are proving to the market that holographic display is not only feasible, it is inevitable.”
Yoshio Sonoda, CTO at JKC adds: “Holography will deliver a paradigm shift in consumer experiences, especially in a market like VR, where limitations in current technology are holding it back from delivering the kind of jaw-dropping experience that consumers want. We are really pleased to be partnering with VividQ and seeing our cutting edge LCoS displays be used to push the boundaries of VR and AR.”
