Vervaunt

Country override feeds are an effective strategy for brands looking to optimise their catalogue sale ads on Meta, particularly in smaller markets with limited testing budgets. Why are they important and how can they be used? Read more: https://bit.ly/3BXK7pi In our latest blog, Paul S. explores how consolidating campaigns and leveraging country override feeds can help brands succeed in lower-budget markets. By consolidating efforts into a single product catalogue, this approach simplifies campaign management and maximises ad spend efficiency through Meta’s algorithms, ultimately enhancing conversions, sales, and ROAS. Read more: https://bit.ly/3BXK7pi 

Last week, we hosted our Ecommerce Growth: Pulse Roundtable in partnership with DigitalGenius and Voyado at the beautiful Daphne's in Chelsea. We welcomed over 20 industry leaders to dive into key topics like the state of trade, international expansion, and maximising customer data – all while enjoying a delicious three-course meal in great company! 🍽️ Huge thank you to everyone who joined! If you're a brand or retailer and want to be part of these roundtable dinners, we host them every 4-6 weeks and would love to have you there.

Over the past few years, we have started to see a change in the typical way that brands and the affiliate industry view influencer marketing. The whole landscape has started to shift, as the industry has continued to evolve and influencers have grown in popularity. In 2024, Awin reported a 118% uplift in influencer registrations between the years 2022 and 2024. Read more: https://bit.ly/4eGDEO6 In our latest blog, Sekani Lyons explores how influencers are becoming increasingly pivotal within the publisher mix for affiliate programmes. Discover the evolving landscape of influencer marketing and how brands can harness these partnerships to enhance performance and drive conversions. Read more: https://bit.ly/4eGDEO6

We're very excited to share that we have been shortlisted for five awards at this year's UK Search Awards! We have been nominated for: ⭐️ Best Use of Search - Retail / eCommerce (PPC) (Large) with Osprey Europe ⭐️ Best Use of Search - Fashion (Large) with Ganni A/S  ⭐️ Best Use of Social Media in a Search Campaign (Large) with Astrid & Miyu ⭐️ Best Use of Social Media in a Search Campaign (Large) with thefrankieshop ⭐️ Best Large PPC Agency Thank you to our team for their hard work, and we wish all the finalists the best of luck - we're excited to celebrate with you! Check out the full shortlist here: https://bit.ly/3ZVZYyQ "

Pricing strategies and wholesale influence play a key role in shaping consumer behaviour and, ultimately, conversion rates. The influence of wholesalers, who set their own pricing policies, can create further complexity. This is especially the case within the fashion vertical for which balancing the focus of DTC (direct-to-consumer) sales with wholesale exposure and growth is a common issue. Read more: https://bit.ly/4eB9dZG In our latest blog, Robbie Wade-Gery breaks down how wholesale agreements can impact conversion rates and provides actionable strategies to counter pricing challenges. Discover how margin-based bidding, exclusive product lines, and loyalty programs can help DTC brands thrive despite these hurdles. Read more: https://bit.ly/4eB9dZG

New case study alert! 🚨 After operating independently, The Frankie Shop partnered with Vervaunt to elevate their eCommerce strategy and align technology with their ambitious growth goals. Together, we focused on boosting brand awareness and acquiring new customers across international markets while enhancing their user experience to drive sales. As a result, we've significantly improved the on-site user experience, achieved a 12x ROAS in nine countries, increased budgets by 7x over four years, and grew reach volumes by 3.4x year on year. 🔗 Find out how we did it: https://bit.ly/4bvBRci

We are excited to share that we have been shortlisted for three awards at this years US Search Awards! 🎉 We love our US brands and projects, and we're looking forward to spending some time with our friends and clients in NYC. We have been nominated for:  🏆 Best Use of Search - Retail / eCommerce PPC with Sunspel 🏆 Best Use of Search - Fashion with Ganni A/S  🏆 Best Large PPC Agency The US Search Awards celebrate the best in digital marketing and SEO, and we’re so proud to be nominated alongside some incredible teams. Wishing all the finalists the best of luck – we can’t wait to celebrate with you! Check out the full shortlist here: https://bit.ly/4ePxHxW

Meet Rafe Wan, our Junior Paid Media Consultant, who’s been with Vervaunt for over two years! Rafe made the transition from teaching to digital marketing, joking that he traded a classroom of unruly children for an office of equally lively adults. He was drawn to Vervaunt for our great clients and culture of constant testing, learning, and innovation. His favourite client is Thom Sweeny, as he describes them as the loveliest team to work with. A huge Lord of the Rings fan, Rafe can quote the entire 11-hour trilogy 👀. When asked about time travel, he picked a very specific moment: May 25th, 2005, at the Atatürk Olympic Stadium in Istanbul 🏆. If he ever won the lottery, Rafe would embark on a 10-year worldwide golf tour, and his favourite drink is a Mango & Grapefruit Coconut Milk Sago. His go-to karaoke choice? Faith by George Michael – an absolute classic. If you see Rafe in the office or at one of our events, feel free to say hello!

We're thrilled to share our first Meta case study with Osprey Europe! This case study highlights how our partnership with the iconic backpack brand improved ad performance, reduced customer acquisition costs, and drove higher online sales through Meta Advantage shopping campaigns and creative diversification. A huge thank you to everyone involved! 🙌 Read the full case study here: https://lnkd.in/eXeUb-AG

👋 Meet Sophia Watson, our Senior Paid Media Consultant, who’s been with Vervaunt for over a year and a half! Sophia joined us from ASOS, drawn by our friendly atmosphere and culture. One of her favourite clients is GANNI – she loves working with their team and is a big fan of their clothes too. 🛍️ Sophia’s favourite movie is Almost Famous since she’s always been into classic rock. If she could time travel, she’d head back to the 70s or 80s to catch her favourite bands live. And while she hasn’t tried karaoke yet, she’s planning to start with Burnin’ Up by the Jonas Brothers! If you see Sophia at one of our events, come and say hi!