VCCP

The votes are in 🗳 This morning, we were joined by the Advertising Association for a post-election analysis event at our London office. Following an intro from Advertising Association CEO, Stephen Woodford, we were honoured to have a talk delivered by renowned British TV presenter and political columnist Steve Richards, who shared his expert behind-the-scenes insights and predictions. A big thank you to everyone who joined us!

👑  Beyoncé is the best media planner in the world. Hear us out… Current media planning and buying practices are too reliant on technology and algorithms, leading to uninspired and homogeneous outcomes. Media and creativity need to work together to push boundaries, much like Beyoncé did during the Superbowl ad break. So what can media planners learn from Queen Bey? Read VCCP Media’s CSO Will Parrish’s latest article on Creative Salon Worldwide to find out. https://lnkd.in/eraNinWZ

🌟 We had a wonderful week at the Cannes Lions International Festival of Creativity this year! 🎥✨ Some of the many highlights included.... 🌍 Our CEO, Julian Douglas was interviewed live on BBC News to discuss the UK’s rise in advertising exports. Dougie highlighted the impressive growth of UK advertising exports, now valued at £18 billion, and emphasised the UK's global creative reputation, leading to partnerships with global brands. 🔊Breaking the Sound Barrier 🔊 We took to the Atelier stage for an immersive session on the power of sound. Our award-winning cast, including Clare Hutchinson our CSO, VCCP Group, Oriol Tarago Sound Designer (Society of the Snow) and Tarn Willers Production Sound Mixer (The Zone of Interest) explored how sound can build connection, equity, and impact for brands, showcasing exciting sonic experiments and insights from the world of film. 🌊 Riding the Wave: Sustaining the White Claw Boom 🌊 A panel, hosted by Diane Young, Co-Founder and CEO of The Drum, including Isabelle Sakai, Global CMO of White Claw's parent company Mark Anthony Brands International and VCCP US’s Global CSO Jonny Shaw, shared how White Claw has disrupted the market and built a new category by creating brand experiences that resonate with consumers. 📣 What makes funny, funny? 📣  Clare Hutchinson, CSO VCCP Group, Rob Mayhew TikTok Creator and Head of New Business Movers Shakers, Russell Parsons Editor-in-Chief Marketing Week and Festival of Marketing, Jamie Peate Global Head of Effectiveness and Retail McCann Worldgroup and Dom Boyd UKI Managing Director, Solutions & Marketing Effectiveness Practice, Kantar 🎤 The Taylor Swift Effect 🎤 📣 Jonny Shaw, CEO VCCP , Jessica McCourt, Head of Partnerships, MALKA, Meg Linehan, Senior Writer, The Athlete, Jesse Batres, EVP, Head of National Sales, Influencial, moderated by Aisling Conlon 🔜 SXSW, International Trade Director for UK Advertising, Advertising Association. 🔮 LIONS Creators presents: The Future of the Creator Economy - a Live Tarot Reading 🔮 Jennifer Cownie, Creative Director VCCP and Robyn DelMonte, Creative Consultant and Content Creator, GirlBossTown (GBT) ...among many other amazing panels and events. ✨🎥 #CannesLions2024 #VCCP #Creativity #Advertising #Innovation #MarketingExcellence

The #UKSocialMediaAwards 2024 Shortlist is out! 📲 We're very pleased to have been shortlisted for five awards 👏 Well done to our clients Virgin Media O2 and easyJet and to all our teams involved, namely our AI agency faith and our VCCP Creator team who have both been nominated. Fingers crossed for results night 🤞 #uksocialmediaawards #socialmedia #social #awards #vccp #agency

How often do we remember not to be forgotten? VCCP’s Challenger Series is pleased to introduce our 2024 agenda - Cracking The Memory Code 🧠.  💭 The Challenger Series is built to embrace the industry’s big issues, and one of the biggest facing us is memorability. Infamously less than 16% of ads can be remembered and correctly attributed. (1) And that's the advertising that catches the eye. A third of online ads displayed are never seen by anyone. (2) ❓Memory is the physics of advertising. But do we truly grasp its intricacies — the formation, storage, and retrieval of memories? The distinct memory types and their role in brand-building? That’s why we’ve partnered with the UK’s leading commercial behavioural psychology consultancy and business partner, Cowry Consulting, to ensure marketers become memory-makers with an unmissable mission: Cracking The Memory Code. Not because we want to be clever, but because it speaks to the type of work we believe our clients need. 🚨Spoiler alert🚨 The key themes we explore include: 🧠The science of memory and how it works 🧑🤝🧑How humans are built to forget - we store what feels important, and recall what’s easiest ⚡“Cells that fire together, wire together” - the neuroscience behind why our brands can’t just be remembered, they need to be remembered at the right moment 🕵️😱 Our curiosity to discover new things, but fear of anything that’s too new 🧑⚖️The laws of memory and how they relate to our rules of thumb about creativity 🧪An experiment into memory through a study of 100 of the nation’s favourite ads 🥘 We shared the report with leading marketers at an exclusive supper club event as part of VCCP’s Challenger Series, attended by representatives from Virgin Media O2, PepsiCo, Mondelēz, Canon and many others.  You’ll also learn about whether champagne 🍾 or sharks 🦈 are more deadly, how the Aztecs thought they made it rain 🌧️, and why a toothpaste 🪥brand supposedly shouldn’t have tried to make microwaveable meals. What more could you want? Read the full report here: https://lnkd.in/eKc74G-b (1) How Brands Grow, Byron Sharp (sample 143 ads) (2) Integral Ad Science (IAS) #memory #advertising #report #vccp #challenger #challengerseries

How can AI be a driver for growth? At today's IPA (Institute of Practitioners in Advertising) Business Growth Conference, Iva Johan, Chief Strategy Officer at Bernadette and Liberty Covill, Junior Planner at faith, our AI agency , shared insights on how major brands can leverage AI for growth. Liberty and Iva expressed their enthusiasm for AI solutions, emphasising the importance of first understanding the problem at hand. They also highlighted how at VCCP we are proactively embracing AI, preparing to utilise it for delivering sustained value and growth for clients as the landscape evolves. #IPABusinessGrowth #AI #VCCP

We’re pleased to welcome five brilliant Creatives to our team! ✨ Nikki Lindman joins us as Creative Director ✨ Samuel Adio and Ken Abalos as Midweight Creatives ✨ Alice Marani and Katy Stanage as Midweight Creatives A huge welcome to you all! https://lnkd.in/eytjNiHG

🎤✨ We’re excited to unveil our latest Virgin Media O2 campaign, celebrating O2's 48 hour early access to tickets' for Dua Lipa’s 2025 Wembley Stadium announcement. We're proud to bring back the iconic 'Walk to Stage' ad, now featuring the queen of pop herself, Dua Lipa. 🌟 Dua is the first new star to front a 'Walk' ad in six years, joining legends like Ed Sheeran, Beyoncé, Coldplay, Lady Gaga, and Foo Fighters who have previously graced these ads. The series of films build on O2’s long-established support for music, following musicians on their way to the stage, each film showcasing their unique journey and giving fans a glimpse behind the scenes with their favourite acts. The campaign spotlight’s O2’s Priority Ticket presale which launches on 10 July. 🌟 The 60” film takes us on an unforgettable journey from a classic British beach to the electrifying stage of Dua’s 2025 tour. Shot in Broadstairs and Margate, it captures the magic of seaside charm and the excitement of adoring fans. 🌟 Created by Alice Goodrich and Lara Baxter, and brought to life by our global content studio Girl&Bear working with with award-winning director Daniel Wolfe and Love Song. Creative digital agency Bernadette helped to bring D/OOH elements of the integrated campaign to life. ⭐ Starting today until 12th July, catch the campaign across TV, VOD, DOOH—including London’s iconic Piccadilly Lights—and social media. Read more about the campaign here: https://lnkd.in/efjY85dk #DuaLipa2025 #O2Priority #WalkAd #DuaLipaTour #LiveMusic #IconicAd #VCCPLondon

The best things come in threes 👏 Congratulations to our brilliant team that won the Silver award in this year’s straight 8 shoot out in Cannes last week. Their winning film ‘deirdre’s new pet’ a film is about a day in the life of Deirdre, an eccentric old lady, with the story told from the point of view of her new pet. The London premiere is happening today at the Prince Charles cinema. Tickets can be found here: https://lnkd.in/e6fHVCaG We're pleased to have some of our own at Girl&Bear winning for the third year running! Well done 🎉 Directors: Agatha O'Neill and Sarah Lisgo (aka A Creative Saga) DOPs: Farihah Chowdhury and Jess Macleod Art department: Angeline Gill and Pena Iiyambo Producers: Felix Borer and Abi Cobley Sound: Luke Mannell

We're thrilled to share that our Creative Director, Ciara O'Meara, has been selected to join the prestigious jury for this year's Effie Awards Europe! The Effie Awards Europe jury consists of nearly 180 industry leaders from 25 countries, who will evaluate entries based on four key criteria: Strategic Challenge, Creative Strategy, Bringing the Idea to Life, and Effectiveness. Congratulations, Ciara! 🎉 Learn more about the jury here: https://lnkd.in/dz8qi2SB