Brazil's TV Revolution is Here. Carlos Octavio Director of Corporate Strategy and Architecture at Globo, unveils TV 3.0, a game-changer set to blend broadcast and streaming seamlessly. It’s more than better video quality—it’s about personalisation, interactivity, and redefining viewer experiences. Dive into the full story: https://hubs.ly/Q02VQdfd0 #TV3.0 #BroadcastingFuture #Globo #InnovativeTech #VVC #LCEVC #MPEGH #MIMO #FutureOfTV #DigitalTransformation
Brazil’s largest broadcaster, Globo, is about to roll-out TV 3.0 in 2025! This cutting-edge system will blur the lines between traditional broadcast and streaming, offering viewers a seamless, personalized experience. According to Carlos Octavio, Director of Corporate Strategy and Architecture at Globo, TV 3.0 will leverage a powerful technology stack, including VVC and LCEVC video technologies, MPEG-H audio, and 2x2 MIMO for superior video quality, immersive sound, and greater transmission capacity. This innovative stack will allow Globo to deliver ultra-efficient video compression, dynamic content personalization, and interactive features—all while maintaining top-notch quality. TV 3.0 is designed to offer viewers a hybrid model where they will not have to think about whether they are watching through broadcast or streaming. Features like Dynamic Ad Insertion (DAI), interactive content, and a flexible user interface will create a smooth, personalized viewing experience. With these advancements, Globo is ensuring that free-to-air TV remains relevant, offering high personalization and interactivity, while overcoming Brazil’s geographic broadband challenges. By combining cutting-edge tech with a viewer-centric approach, Globo is closing the gap with streaming services while making sure that everyone, everywhere, has access to the best TV experience. find out more here: https://hubs.ly/Q02VQdfd0 #TV3.0 #BroadcastingFuture #Globo #InnovativeTech #VVC #LCEVC #MPEGH #MIMO #FutureOfTV #DigitalTransformation