Say hello to Sproutiful, our AI Proof of Concept! 🌱 Sproutiful encourages users to eat a variety of 30 plants per week to improve their gut microbiome and overall health. Our team applied AI to build this in just 8 weeks! Key features we love: 🌟 - Image analysis to quickly capture food intake. - Behaviour-led discovery to keep it fun and interesting. - Scientifically-proven coaching methods that cater to users’ intrinsic motivation. With these features, gut health becomes enjoyable and accessible for a wider audience, ultimately impacting more lives for the better! We’re excited to take you behind the scenes of building Sproutiful. For now, you can discover more on our website: http://bit.ly/sproutiful #Sproutiful #ustwoAI #GutHealth #ResponsibleAI #EmotiveAI #HealthTech #HealthcareTech #DigitalHealth #PatientAdherence
ustwo
Design
London, UK 32,515 followers
Digital product studio in London, New York, Malmö, Tokyo and Lisbon. We're employee-owned and B Corp certified.
About us
ustwo is a global digital product studio launching products and services that make a meaningful impact on the world. Since our foundation in 2004, we’ve partnered with some of the world’s leading brands and have grown to establish studios in London, New York, Malmö, Lisbon and Tokyo. We champion user-centric design and best-in-class technical practices, but we recognise that product is so much more than either of these in isolation. For us, the magic happens when these elements come together to form a product that is centred around real human needs. And when it comes to quality, we literally wrote the book on how to deliver Pixel Perfect Precision. Our cultural values are centred around enabling the ambitions of the best design and engineering talent in the industry, so that together we can make a difference to the world. We value collaboration, fun, craft, openness and authenticity, and we work as ‘one team’ with our clients. We're proud to be employee-owned and B Corp certified.
- Website
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https://ustwo.com
External link for ustwo
- Industry
- Design
- Company size
- 201-500 employees
- Headquarters
- London, UK
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Interaction Design, User Interface Design, Development, Service Design, Digital Product, Business Design, Product Design, Product Development, Strategy, Innovation, and Technology
Locations
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Primary
154-158 Shoreditch High Street
London, UK E1 6HU, GB
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Kärleksgatan 2
Malmö, 211 45, SE
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20 Jay Street
Suite 530
Brooklyn, NY 11201, US
Employees at ustwo
Updates
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Join us in New York on Tuesday October 15th for a panel discussion with Anthropic, Meta, and Verizon. We'll share insights into how people and businesses are using AI today, and how these learnings will inform tomorrow. Our panelists include: Dory Butler, SVP Customer Experience, Verizon Kim Bost, Senior Product Design Manager, Anthropic Kathryn Han, Senior Product Design Manager, AI, Meta Maz Karimian, Head of Strategy, ustwo 📍 Location: NeueHouse Madison Square ⏰ Doors open at 6:00pm, panel talk starts at 6:30pm Drinks and canapés will be provided. Find out more and RSVP here → https://bit.ly/47ULgdy #ustwoAI
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You can now watch our panel discussion with Dezeen, L'Oréal, and open-ended to hear how brands can design for behaviour change. We were joined by: Benedict Hobson, Co-CEO, Dezeen Adrien Gomar, Head of Design, L'Oréal Suhair Khan, Founder & Director, open-ended Greig Robinson, Head of Design, ustwo Watch the full panel discussion for tips on creating experiences that keep users coming back. → https://bit.ly/3TVnAQp #Dezeen #ustwoAI #LDF24 #LondonDesignFestival #LDF2024 #ShoreditchDesignTriangle
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We are so pleased to see that Peloton Lanebreak has been nominated for a Unity Award! Lanebreak is a music and gaming-inspired workout that motivates people to stick to their fitness goals and have fun while doing it. 🚴 We collaborated with the team at Peloton Interactive to create Lanebreak by merging game design principles with product design, and we couldn’t be prouder of everyone involved in its success. Huge congratulations to the entire team on this well-deserved recognition! Read the behind-the-scenes story of our collaboration here → https://us2.co/3gtI8yv
I'm thrilled to share that Peloton's first fitness-based gaming experience, Lanebreak, has been nominated for a Unity Award! This is a big milestone not only for the gaming team, but also the company. The nomination is the direct result of the hard work and creativity that was poured into this project over the last few years. Congrats to everyone who has had a hand in Lanebreak. While I can't possibly mention everyone that was involved in the project, I want to give a special shoutout to Benoit Dion, Jim Green, Mary Soriano, Paul Blieka, Matt Boyd-Surka, Ejnar Arechavala, Teyva Chee, Jack Mann, and Caroline Downes. Also, a big thank you to our partners at ustwo who helped bring our vision to life and Kendra Cleveland who has continually supported gaming at Peloton.
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Our CEO, Nicki Sprinz, shares tips on how to create breakthrough digital experiences, using AI in a way that is responsible and builds trust. - Ensure your data is ethically sourced and inclusive. - Make it clear when content is AI-generated to maintain user trust. - Move AI processes to systems powered by renewable energy. - Build brand relationships through emotive AI (when AI experiences are designed to resonate emotionally with the user). Ultimately, using AI well means ensuring that your AI integration is responsible, transparent, sustainable and flexible. Read more tips from Nicki in Forbes: https://bit.ly/3AVUsBZ #BreakthroughExperiences #ustwoAI #EmotiveAI #ResponsibleAI #ForbesCouncils
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We are thrilled to announce Nicki Sprinz as the new CEO of ustwo Studios! Nicki became Managing Director of our London studio in 2016, later expanding her leadership to our European studios in 2021. Now, as we enter our 20th year in business, we're excited to have Nicki at the helm as CEO. Some of Nicki's remarkable achievements include: - Overseeing 40% growth in London and 35% growth across Europe. - Reducing the gender pay gap in our London studio from 13% to 0%. - Leading impactful projects like Moodnotes, Helios: Pineapp fertility, The Body Coach, Peloton Lanebreak, and our new AI proof of concept, Sproutiful. Join us in celebrating this exciting new chapter for our studios, and stay tuned for what's to come under Nicki's leadership! 🙌 Full announcement here: https://bit.ly/4ejZJBC
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These are our principles for making AI products more human. ↓ Our Exec Director of AI, Nayan J., and Product Principal, Jivan Virdee, recently spoke at the Oxford Machine Learning Summer School (OxML). They shared our learnings from building AI-powered healthcare products like Cancer Platform and our new proof of concept, Sproutiful, a smart gut health companion we built in just 8 weeks. Key principles: 1. AI is a technology, not the product. Define a clear use case before integrating AI into products. Remember that AI isn't the solution to every problem. 2. AI can foster emotional connections with users. Use AI to understand the user’s intrinsic motivations and tailor experiences to build trust and engagement. 3. AI has real-world consequences. Prioritise human-centred design and focus on helping users meet their goals rather than endlessly engage with the app. Be mindful of the environmental impacts of the AI models that you use (or train). Photo credit: AI for Global Goals #OxML2024 #OxML24 #OxML #MLxGenerativeAI #ustwoAI #Sproutiful
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We’re hosting an event with Dezeen, L'Oréal, and open-ended this Wednesday to discuss how brands can create experiences that keep users coming back. The panel will be moderated by Benedict Hobson, Co-CEO of Dezeen, with our all-star lineup of speakers: Adrien Gomar, Head of Design, L'Oréal Suhair Khan, Founder & Director, open-ended Greig Robinson, Head of Design, ustwo 🗓️ Join us on Wednesday 18th September at 9am 📍 ustwo London, 154-158 Shoreditch High Street Register to attend here → https://bit.ly/4gBsmwf #Dezeen #ustwoAI #LDF24 #LondonDesignFestival #LDF2024 #ShoreditchDesignTriangle
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If you’re joining London Design Festival next week, stop by our Shoreditch studio for a free cold-pressed juice. 🍍 We’re celebrating the launch of Sproutiful, the AI-powered gut health app we built in just 8 weeks. Juice HQ will be taking over our café and serving delicious gut-friendly juices from Tuesday 17th to Friday 20th September, 10am – 5pm. 🗓️ You’ll also get the chance to test Sproutiful and see why we’re excited about it. Come by, put your feet up, and enjoy a free juice on us. 🍊 📍 ustwo London, 154-158 Shoreditch High Street #ShoreditchDesignTriangle #LDF24 #LondonDesignFestival #LDF2024 #Sproutiful
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Join us at Soho House Copenhagen this month as we discuss how Emotive AI can help brands surprise, delight, and retain their customers. We’ll be joined by our brilliant panellists: Mårten Jönsson, Android Director of UX, Google Anna Rafferty, SVP of Digital Consumer Engagement, the LEGO Group Caroline Rossing, Head of Human Interface Design, Bang & Olufsen Martin T., Principal Data Scientist, IKEA Alisan Atvur, Principal UX Researcher, Novo Nordisk 🗓️ Date: Thursday 26th September at 5pm Register here: https://bit.ly/3XCC5uz There are limited seats available, so don’t miss out! #SohoHouseCopenhagen #SohoHouseEvents #ustwoNordics #EmotiveAI #ustwoAI