Meet the creative duo behind our latest window installation at UO Berlin Ku’damm store 👋 Known as the twins of Berlin, Naomi and Joëlle are a unique blend of art, authentic personality and dedication to the dance style of Breaking. Finding it a challenge to balance their queer identities in a male-dominated space, they decided to leave the Olympic team to focus on painting, fashion and DJing (YAY for us!) Most recently the sisters founded Kottilesben, a collective which provides visibility for the queer Berlin community through art projects & performances. And if ALL that wasn’t enough… check out their amazing display in store right now. We’re obsessed, see you there ❤️
Urban Outfitters Europe
Retail
Shoreditch, London 144,758 followers
Creating what's next since 1970
About us
Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity at its core. 50 years on, and 55 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. We bring together a nostalgia for the past with an enthusiasm to shape the future. It’s what makes us UO. Want to be part of it? Join us!
- Website
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https://www.urbanoutfitters.com/en-gb/
External link for Urban Outfitters Europe
- Industry
- Retail
- Company size
- 1,001-5,000 employees
- Headquarters
- Shoreditch, London
- Type
- Privately Held
- Founded
- 1970
- Specialties
- Buying, Merchandinsing, Design, Finance, I.T, Property, Ecommerce, Marketing, Press, Graphic Design, and Talent
Locations
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Primary
Get directions
146 Brick Lane
Shoreditch, London E1 6RU, GB
Employees at Urban Outfitters Europe
Updates
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Welcome to the LGBTQIA Library 👋 Jamie Windust has curated a permanent UO Book Club edit, accessible to all customers in our community spaces all year. These titles have been personally selected to be used as a resource for our customers in UO Bristol, Dublin, Leeds, Glasgow & Oxford Circus. Jamie Windust is a writer, broadcaster, model and Author of ‘In Their Shoes: Navigating Non-Binary’, who combines wit and creativity with their powerful message of inclusivity. Their edit features “fiction, non-fiction… you’ll find something for every age or walk of life. It’s a chance to zone out, learn or escape - whatever you need the space will be there for you.” Share this with a friend you want to hangout with this weekend. Take a seat and get read.
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We love to see it ❤️ The UO Köln window has been transformed by creative designers Jaime García & Hugo Pedro Serra from team UO. Thank you for encouraging us to celebrate ourselves.
Hugo and I have spent the last few weeks designing and producing the Urban Outfitters window for the Pride in Köln. I can’t imagine a better partner in crime 🫶🏼 Thanks for the opportunity Urban Outfitters Europe 🏳️🌈❤️
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NEW CAMPAIGN ALERT!! 🔥 We partnered with OK COOL to ‘Let Creators, Create’! Collaborating with 5 creators from completely different creative backgrounds and areas of expertise challenging them to customise a piece from UO, pushing the boundaries in every way… they really did that! Big up everyone involved for smashing it!! ⭐
Co-Founder @ OK COOL 🌏 Sharing all things culture, content & creativity.
Another dope campaign from our world-class team 💐 Urban Outfitters Europe came to us with the aim: → To create a space for ingenuity & play on TikTok. → To champion creative freedom for emerging artists. Using this insight ⤵️ Gen Z TikTok searches for 'customisation' and 'personalisation' up 100% YoY 📈 The team came up with an epic idea 🤝 We partnered with 5 creators from different corners of social & challenged them to use a piece from UO as creative inspiration to go push the boundaries of customisation. The result? 🔥 5 super creative, unique videos 🤙 17,600 engagements 🤯 3.5 million views Well done team OK COOL, killed it (as always) ❤️🔥 And big up our dream collaborators at Urban Outfitters Hannah Wilkinson Chloé Ann Wilkes Maisey Brown Scott McWilliam Oluwafunmilayo (Funmi) Adedeji 🪐
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Still one of our faves 💚
March 2024, we delivered the BEST party of SS24 (in my opinion, obviously). Tapping in to the sports-core trend, whilst being super excited to have Umbro as a brand at Urban Outfitters Europe for it’s first season, it was of course obvious that we had to deliver an exciting brand partnership. There was no better way to launch than to work with the credible Uniform Display community. Uniform Display are known for tapping in to the pulse of London youth culture, they have an amazing reach and impressive community of global industry faces, ranging from content creators > dj's > stylists > photographers > designers more. The campaign duration ran across three months, with us delivering (in partnership with Uniform Display), pre-release gifting to key community members, social-first trending assets and an external event with a 500 attendance and organic talent coverage reach of 3M . We also supported Umbro across our wider Urban Outfitters Europe channels, delivering a 360 moment. My fave partnership of the season, so far > full event video credits: @uniformdisplay
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Us 🤝 wearing Restored: Pimple Patches They’re BACK!! Head to your local UO store or shop online to add a smile to your face and stay blemish free 😊
After selling out, our pimple patches are now back in stock online and in stores at Urban Outfitters 💫✨ Available to shop online and across stores: 📍 London, Scotland, Birmingham, Kent, Newcastle, York, Leeds, Norwich, Dublin, Bath, Barcelona, Milan, Germany, Paris, Brussels, Madrid, Vienna & The Netherlands. #retailers #wholesale #urbanoutfitters #smallbuisness
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We're here for this! ✨ Inspiring work from the creators. Head to social to watch the videos @urbanoutfitterseu
Gen Z search for ‘customisation’ and ‘personalisation’ was up 100% YoY so we did a thing for TikTok with Urban Outfitters Europe X OK COOL ✏️📌📒📮 Let Creators Create: x1 open brief, x5 creative people and x5 unexpected vids. Ready to watch the good stuff roll out thanks to the best Fleur Chenika Wongsechareon Isabella Freeman Jessica Attwell Kat Wanoa Chloé Ann Wilkes Maisey Brown Scott McWilliam Oluwafunmilayo (Funmi) Adedeji 🫶🏼
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We love to see it Rhianna Popat ! ⭐ The vibes were 10/10! We had the best time teaming up with Flock Together to fuse creativity, sustainability, inclusivity and nature!
We recently teamed up with collective Flock Together to deliver an upcycling workshop followed by a nightwalk. We had the pleasure of hosting the flock community down at the Urban Outfitters Europe Marble Arch store to customise pre-owned outerwear pieces - bringing a new life to pre-loved jackets! We’ll also be working with Flock Together to release a limited number of customised jackets available to purchase in-store. Flock Together are such an amazing collective that create a safe space for the POC community to come together and enjoy nature, and I’m thrilled to have helped bring this event to life 🌟 📷 : Will S.
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