Unified Retail

Want to get an overview of your brand's customer retention data? In Seller Central, head to the menu > Brands > Build Your Brand 🏃♂️ Get an overview of your Repeat Customer Ratio data on a monthly basis for the last 6 months and get YoY comparisons! #amazon #amazonads #amazonppc #amazonuk #ecommerce #data

AMAZON IN THE NEWS 🗞 Amazon are offering their Irish customers a dedicated online store, Amazon.ie, which is due to launch in 2025. Amazon already employ around 6,500 people across multiple locations in Ireland. #amazon #amazonie #amazonuk #amazoneu #amazonads #amazonprime #amazonbusiness #ecommerce #amazonnews

Are you monitoring your brand's metrics on Amazon? 🔍 Visit the Build Your Brand page in Seller Central to gain an overview of how your brand is performing by focusing on some key metrics like: - Branded Search Ratio: Percentage share of branded impressions compared to the total impressions for a brand in the timeframe. - Star Rating: The average product star rating across all brand ASINs. - Conversion Rate: The percentage share of total purchased brand units compared to total brand detail page glance views. - Repeat Customer Ratio: Percentage share of customers who have purchased more than once from the brand in the previous 12 months compared to total customers who have purchased from the brand in the previous 12 months. Also a very clever way for Amazon to provide relevant programs to help to improve these metrics (although not so clever that there are many listed on the page not available in the UK yet! 😑) Keep an eye on our future posts as we'll break down each of these and how you can utilise Amazon's marketing features to improve these. #amazon #amazonfba #amazonppc #amazonads #ecommerce #onlineadvertising

Are you monitoring your brand's metrics on Amazon? 🔍 Visit the Build Your Brand page in Seller Central to gain an overview of how your brand is performing by focusing on some key metrics like: - Branded Search Ratio: Percentage share of branded impressions compared to the total impressions for a brand in the timeframe. - Star Rating: The average product star rating across all brand ASINs. - Conversion Rate: The percentage share of total purchased brand units compared to total brand detail page glance views. - Repeat Customer Ratio: Percentage share of customers who have purchased more than once from the brand in the previous 12 months compared to total customers who have purchased from the brand in the previous 12 months. Also a very clever way for Amazon to provide relevant programs to help to improve these metrics (although not so clever that there are many listed on the page not available in the UK yet! 😑) Keep an eye on our future posts as we'll break down each of these and how you can utilise Amazon's marketing features to improve these. #amazon #amazonfba #amazonppc #amazonads #ecommerce #onlineadvertising

Amazon’s Subscribe & Save voucher allows you to offer customers an additional discount for subscribing to your product 🤝 This can be especially beneficial during periods where your brand captures the most new-to-brand customers. A recent study we did from January’s data showed that, on average, advertising CTR increased by 23% and CVR increased by 28% when a Subscribe & Save voucher was running versus when it wasn’t. #amazon #amazonppc #amazonseller #amazonuk #amazonads #ecommerce

Amazon recently updated the criteria for sellers to get access to Premium A Content👇 You only need to ensure all of the ASINs in your catalogue to have a Brand Story applied and you have a minimum of 5 standard A content designs in 'Approved' status. Premium A helps to improve conversion rates significantly by offering a wide range of interactive modules. Struggling to meet the threshold? 🤔 TIP: Find an ASIN with no A Content currently (this could be an inactive listing that's assigned to your brand) and submit a basic A Content design. Once it is approved, duplicate the design and submit for approval. Repeat this step 5 times to get access.

Heads up sellers! Starting from 9th February, Amazon will require sellers who have not used one of their partnered carriers to provide a 7-day delivery window for their FBA shipments. It's important to note at this stage it is an estimated delivery window and can be updated if there are delays. #amazon #amazonuk #amazoneurope #amazonlogistics #ecommerce

in 2020, Amazon saw a 170% surge in alcohol sales and have made the 'Beer, Wine & Spirits' category a key focus of growing their retail business. That's why we're delighted to onboard Unified Retail to the Prime Time family. URG will partner with us to launch a fully optimised Amazon site so that beer lovers can get their hands on Prime Time, wherever they are. This long term partnership will enable us to unlock endless opportunities as we continually optimise the shopping experience for those who demand more from their pint. Prime Time. Beer, but better. #PrimeTime #Amazon #UnifiedRetail  #URG Steven Thompson