Twofourseven Strategy

Twofourseven Strategy

Business Consulting and Services

Delivering expert strategy and strategic communications counsel to help you achieve your goals.

About us

Empowering technology companies, investors and governments with strategy, policy and value-driven strategic communications, stakeholder engagement and digital innovation counsel designed to help achieve your goals. We have over 20 years experience in the UK, Europe, Middle East, Asia and North America, supporting clients and their leadership in the building and fortifying of their reputation. We work in a strategic, collaborative and engaging manner, understanding your culture and the perception amongst your audiences and stakeholders. We design and deliver strategies training and counsel that delivers you with growth.

Website
https://www.twofourseven.co.uk
Industry
Business Consulting and Services
Company size
1 employee
Headquarters
London
Type
Privately Held
Founded
2008
Specialties
public relations, communications, reputation management, digital communications, social media, international communications, service design, stakeholder engagement, strategy, innovation, advisory, policy, government relation, corporate venture capital, thought-leadership, innovation, corporate innovation, and venture capital

Locations

Employees at Twofourseven Strategy

Updates

  • The time for change is tomorrow. We need to think strategically and collectively about growing our economy so that it delivers for all. My views are below. Happy to share some of the data that I have.

    View profile for Julio Romo, graphic

    International Strategy and Strategic Communications Consultant and Adviser

    We are less than 24 hours before polls open for the UK General Election tomorrow on Thursday, July 4th. All data is showing The Labour Party on course to become the next Government, potentially securing a strong and much needed. But, until 10pm tomorrow night, everything single vote is in play. It was 2010, when this administration of Conservatives came into power under David Cameron. At the same time, my international communications and advisory career took off. I started working, supporting, sharing knowledge and insight with clients in various international markets, including GCC nations such as the UAE, Qatar, Oman, and Saudi Arabia, as well as countries in Southeast Asia such as Singapore, Malaysia, Indonesia, and Thailand. It was fantastic work and a privilege to work overseas and support public and private sector organisations with knowledge that helped share their economy. But after every trip, when I returned, I noticed a difference in how they were spreading ahead in terms of appetite for knowledge that led them to increase growth. Looking at data from various sources including Office for National Statistics, The World Bank, International Monetary Fund and ASEAN Stats I noticed that compared to GCC and ASEAN countries our growth rate was poor, with an average over the past 14 years of 1.88%, while ASEAN countries delivered an average growth rate of 4.16% for and 3.01% for GCC nations. Yet, here we are in 2024, ranked 4th in the World Intellectual Property Organization – WIPO World Innovation Index, something that is a fantastic achievement. But monitising this IP and innovation has been lacking compared to other nations. For example, according to The World Bank we are 12th in knowledge diffusion and 34th in knowledge absorption. These positions have been getting worse, especially compared the US, Japan, Germany, Singapore (1st in Knowledge absorption) and China. Also, the number of IPs that the UK registers, we are lacgging behind everyone. Make no mistake though, our science, technology and creative services, are leading sectors in the world. But fo growth, we need an ecosystem that allows our academic community and our businesses to invest in the potential that we create. Say it 'quietly,' we need to better understand risk and the potential that this delivers. We need to invest in our infrastructure and encourage UK businesses to invest in growth and a venturing ecosystem that helps creates jobs and wealth for everyone, because at the moment the UK's corporate venture capital ecosystem is lagging and that requires a shift in mindset if the UK and companies are to get growth. From my perspective and from what I have seen internationally and here in the UK we are in a unique position where we can benefit from what we create. We need to take an integrated and collaborative approach. #generalelection #ukgeneralelection #investment #innovation #industrialstrategy #trade https://on.ft.com/3RUdbDD

    Britain needs a fresh start

    Britain needs a fresh start

    ft.com

  • View organization page for Twofourseven Strategy, graphic

    50 followers

    After a week in California and Palo Alto in Silicon Valley, we see that the 'move fast and break things' playbook is creating an issue for the valley's latest star company, Open AI. In announcing Sora, a text to video offer, which will be released in the future to the public, questions were asked about how and from where they sourced data. Questions that CTO, Mira Murati, could not answer. The pace of growth in AI, is looking like it's creating a lot of headaches not just for them, but for other companies that have yet to find a formula for using other people's data - copyrighted data and content. This is likely to create an issue for the company and the industry in the future. The reputation of their work and the team will be questioned. And reputation matters.

    View profile for Julio Romo, graphic

    International Strategy and Strategic Communications Consultant and Adviser

    OpenAI this week annouced #Sora, an AI model that can create realistic and imaginative scenes from text instructions. When released to the public, the service will be able to create up to minute-long videos from basic text prompts. The initial tests look incredible, and as a result, questions are asked about safety, guidelines, and what data was used to create Sora. The #siliconvalley philosophy of 'move fast and break things' is being tested to the limit, especially when you consider that that they might have used owned intellectual property to develop Sora. In the interview, Open AI CTO, Mira Murati, wcouldn't give a clear answer. But, is this an issue? Well, yes, you can't escape from the fact, that if they are scrapping publicly available content then there is a high chance they are benefiting and directly or indirectly creating a product service that is helping to increase the valuation of Open AI. Moving fast in a sandbox and seeing what can be done is fine, but releasing it publicly without having some form of agreement in place with content owners is for me an issue. Leaving it to the lawyers to resolve is for me not an effective strategy. Many content owners have already taken Open AI to court, giving this company and it's lawyers a lot of headaches. They might be seen as distractions, but in the long term they are not, not for Open AI or it's backers, who are also exposed. For what is a great service, they are putting at risk the reputation of their innovative work. And reputation matters. #OpenAI #GenerativeAI #riskmanagement #copyright https://lnkd.in/ezUuni82

    OpenAI Made Me Crazy Videos—Then the CTO Answered (Most of) My Questions

    OpenAI Made Me Crazy Videos—Then the CTO Answered (Most of) My Questions

    wsj.com

  • View organization page for Twofourseven Strategy, graphic

    50 followers

    Next week, we talk funding, venturing and innovation.

    View profile for Julio Romo, graphic

    International Strategy and Strategic Communications Consultant and Adviser

    I am travelling again. This time to San Francisco, Monterey and Palo Alto. A week of work and networking. In 2011, I had the privilege of meeting Global Corporate Venturing (GCV) founder James Mawson. He pitched me a vision, highlighting the importance of corporate venturing in the investment and innovation process. James has created the world's leading Corporate Venturing communities, an entity that is more than just about events. The team today delivers best-practice counsel on corporate venturing, research and much more. From those early days when I was privileged to support with the early communications and social media presence today, the group compromises of investors from around the world - USA, Europe, Asia, South America, Africa and beyond. One thing is certain: to see the future, you need to know where the money is and where companies, through their corporate venture arms, are investing. The Global Corporate Venturing Summit next week in Monterey is an annual gathering of leaders in this sector. Take this as a fact, for all the talk of venture capital companies and the finance they provide start-ups, not just in technology, but across sectors, energy, consumer, health, defence, start-ups that have backing from corporate ventures are the ones that most likely to survive. Why? Simple, it is not just about the capital that a start-up needs, it is also about the knowledge and sector experience. In my work, we focus on strategy and reputation. Key areas for any CVC and start-ups. Testing a hypothesis that will deliver growth requires trust and a strong reputation, not just from the builders but also from the backers. Let's celebrate what is being built and the insight we will gather from Monterey. Let's connect and discuss the opportunities. #innovation #corporateventurecapital #finance #growth #GCV https://lnkd.in/eNHh6gju

    Corporate-backed startups are more likely to survive -

    Corporate-backed startups are more likely to survive -

    https://globalventuring.com

  • View organization page for Twofourseven Strategy, graphic

    50 followers

    Last week, the European Union passed its EU AI Act, a piece of legislation designed to regulate artificial intelligence. We decided to have a look at it and see: 1️⃣ - The history behind the Act 2️⃣ - What the EU is proposing 3️⃣ - Where did the journey towards this piece of legislation really start? 4️⃣ - Why are countries creating regulations for AI and generative AI? 5️⃣ - What is next for AI and generative AI? 6️⃣ - The implications for AI, innovation, growth, and the future. This piece of initial legislation will influence and impact countries and businesses beyond the EU. Other countries are moving and setting guidelines. And this is not just an issue for governments, but also for businesses (not just tech companies). Let's talk about the strategy, impact, reputation and trust. Share your thoughts. #ReputationMatters. https://lnkd.in/eAsXQtvZ

    View profile for Julio Romo, graphic

    International Strategy and Strategic Communications Consultant and Adviser

    Last week, the European Union passed its EU Act, a piece of legislation designed to regulate artificial intelligence. The Act aims to establish safeguards for EU citizens while enabling growth for businesses, something that is a fine line. However, this acts infleunces any country and business that aims to use a generative AI tool and trade within the EU. This legislation is a starting point for a global conversation and will have similar influence to GDPR and it's impact globally. What are the implications for AI, innovation, growth, and the future? cc: Kevin Buehler, James Mawson, Kenneth Ler, Allan Schoenberg, Ramon Compaño, Tac Leung, Ben Brabyn, Nicolas Sauvage, Roger Bromley, Holger Harreis, Nick Masters, Simon Enright #AIregulation #EUAIACT #businessgrowth #citizensafeguards

    Will the EU's AI Act have the same impact as GDPR did globally?

    Will the EU's AI Act have the same impact as GDPR did globally?

    Julio Romo on LinkedIn

  • View organization page for Twofourseven Strategy, graphic

    50 followers

    A pleasure to return to the Department for Business and Trade to support on such an array of critical projects. Reputation Matters. Trade Matters!

    View profile for Julio Romo, graphic

    International Strategy and Strategic Communications Consultant and Adviser

    So I am once again returning to the Department for Business and Trade! A pleasure and a privilege to work with such a great team on such an array of critical subjects! DMs open if you want to reconnect!

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  • View organization page for Twofourseven Strategy, graphic

    50 followers

    Blaming the UK media won't resolve the issue surrounding the limited number of IPOs in London. The differences between the US and UK business media can be a force for good if the right strategy is in place.

    View profile for Julio Romo, graphic

    International Strategy and Strategic Communications Consultant and Adviser

    Clare Cole, director of market oversight at the Financial Conduct Authority, believes that the UK media needs to do more to improve the business environment in the country. At a City & Financial Conference in London this week, Cole highlighted the negative culture that exists around "our entrepreneurs and our listed issuers." While there are differences between how the media in the UK and the US report on companies and entrepreneurs, perception is set by many other influence points, which I discuss in my newsletter. Do you agree with Cole's view? #UKbusiness #media #perception #reputationmanagement #investment

    Reputation Matters: Is UK Media To Blame for Limited IPOs?

    Reputation Matters: Is UK Media To Blame for Limited IPOs?

    Julio Romo on LinkedIn

  • View organization page for Twofourseven Strategy, graphic

    50 followers

    Twofourseven Strategy delivers strategic and integrated counsel and advisory designed to build and protect your reputation. We listen to your situation, learn about your organisation and deliver strategy, strategic communications, and innovation because your reputation matters. We work with national, industry and sector-specific clients in The UK and Europe, the Middle East, Asia and North America. If you want to stay up-to-date with us, follow our Page.

    Twofourseven Strategy | LinkedIn

    Twofourseven Strategy | LinkedIn

    uk.linkedin.com

  • View organization page for Twofourseven Strategy, graphic

    50 followers

    Some shocking management when such an important intangible asset is neglected by the C-Suite of so many FTSE 100 businesses.

  • View organization page for Twofourseven Strategy, graphic

    50 followers

    Storytelling is incredible. When done right, it captivates and creates an incredible connection between the storyteller, whether it's an individual, company or other organisation, and their audience. Storytelling is central to all communications. Yet many just can't do it because the focus is on what an organisation wants to say rather than what you want the audience to understand. The Financial Times excels. It always has had a way with words. But today, their storytelling is very visual and engaging. Look at this recent example where they wanted to explain how #GenerativeAI works. It's simply incredible. The Visual Design Team simplify the subject as much as possible to make a complex area as easy to understand as possible. They use a lot of clear space and simple colours to guide the reader through the story. All these areas are central to the discipline of content design, where you start with understanding the target audience, learning about their knowledge and behaviours and then designing content, not copy, around them so that what you share is sticky and easy to understand. If you want an easy-to-understand introduction to Generative AI, use this guide. And if you want an example of visual storytelling then, again, look at this. Content design is critical to communications. #contentdesign #communications #storytelling #reputationmanagement #AI https://lnkd.in/esGRX_ed

    Generative AI exists because of the transformer

    Generative AI exists because of the transformer

    ig.ft.com

  • View organization page for Twofourseven Strategy, graphic

    50 followers

    Last week, London law firm Schillings announced that they are creating a public relations and communications agency to offer more than litigation support to clients whose reputations are being challenged. The fact is that reputation management has evolved from reactive battles in the courts. Clients know that reputations are built and protected using a more proactive approach that recognises how consumers' and wider stakeholder groups' perceptions are shaped across many touchpoints. Are Schillings and other law firms experienced in delivering the strategic counsel that clients might not want to hear?

    Reputation Management: Are Lawyers Qualified To Enter The PR World?

    Reputation Management: Are Lawyers Qualified To Enter The PR World?

    Twofourseven Strategy on LinkedIn

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