This week true’s Big Thinking event is landing in Bristol: Making AI work for marketers. 📆 Thursday 24th October, 14:00 - 17:00, The Forge, Colston Yard, Bristol BS1 5BD We’ve got a sizzling line-up, an ace venue, and a room full of like-minded marketing professionals. Hot topics will cover: 📌 Fighting ghosts and monsters: understanding the opportunities and risks of implementing AI technologies. 📌The value of emotion in ecommerce: learnings from using AI tool Odaptos to capture emotional responses from user research. 📌Engineering serendipity: how to use smart search and recommendation tools to optimise digital customer experiences. 📌AI, content & creativity: how and when to trust generative AI with your brand communications. Plus, a client panel hosted by true's Head of Strategy, David Jones, with Head of Marketing at Cribbs, Lizzie Taylor, talking real-world applications of AI, along with networking drinks. Useful insights, great company, with no fluff or jargon. There's limited availability. Sign up here https://lnkd.in/ep8gid8A Rich McCloskey Matt Sutherland Charles Thibault Sean Thorne Stephanie Peschel Nikita Mohide Nick Horne Rishna Patel Saskia Jury #BigThinkingMadeReal #Event #Bristol #DigitalMarketing
About us
We believe in being true. No more buzzword bingo, no more chin-scratching, no more delays. We're an agency that delivers long-term strategic growth through immediate and impactful brand experiences, marketing communication and digital products.
- Website
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https://linktr.ee/truebristol
External link for true
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Bristol, Bristol
- Type
- Privately Held
- Founded
- 2004
- Specialties
- website design & build, digital marketing, digital strategy, usability research, media planning & buying, affiliates, SEO & PPC, UX design, social media, eCRM, CMS evaluation, insight and analytics, hosting, support, mobile, and content marketing
Locations
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Primary
1st Floor, Royal London Buildings
42-46 Baldwin Street
Bristol, Bristol BS1 1PN, GB
Employees at true
Updates
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It's been a brilliant week! We picked up 2 golds and a silver at this year's Digital Impact Awards. 🥇Best use of Digital in the Utilities sector for South West Water 🥈Best Digital Rebrand for South West Water, and 🥇Best use of Digital in the FMCG Food and Beverage sector for St Austell Brewery. They’re big accolades and a massive testament to everyone’s hard work and our strong client relationships. We are buzzing! Well Done Team! #Awards #Winners #DigitalImpact
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With Saskia Jury’s first Opticon under her belt, our Account Director shares her highlights from the conference. Takeaways include: ☑️ Optimizely's commitment to making marketers' jobs easier ☑️ Why the brief is everything ☑️ Starting small with platform experimentation ☑️ Optimizely as a flexible, composable 'plug-and-play' platform ☑️Infectious optimism Read Saskia's write up here https://lnkd.in/gC9989BG #Optimizely #Partner #TechInnovation Photo creds: Optimizely.
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Awards season is in full swing, and we're delighted to hear that true are finalists at the DMA Awards in the Best Digital Product category for our work with St Austell Brewery! Best of luck to everyone attending the Digital Impact Awards tomorrow🤞 #DMAAwards #Finalist #DigitalInnovation
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Buzzy news to brighten up our rainy Tuesday! We’re thrilled to hear that we’ve won not one, but TWO BIMA (British Interactive Media Association) Awards for our work with South West Water and St Austell Brewery! The BIMA Awards have been setting the gold standard for digital innovation since 1985, celebrating groundbreaking achievements that make a real impact on business, culture, and society. Well done to all those involved! We can't wait to collect our trophies on November 20th! 🏆 #BIMAAwards #DigitalInnovation
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Our latest 30" TVC for California Shutters has just been featured in LBBonline - Little Black Book – This ethereal, dreamlike spot highlights the elegance and versatility of California Shutters' offering. Check out the full article here ➡️ https://lnkd.in/g9g3RZM3
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📺California Shutters launches new ethereal 30" TVC spot that looks like nothing else in the category, and we are super proud of it ✨ We’re thrilled to announce that ‘Dreams,’ a disruptive, dreamlike sequence - the crafted new TV spot for TCMM Shutter Group, airs today on Sky AdSmart. This campaign aims to disrupt the market, whilst tracking consumer engagement by monitoring brand search, and attribute actions via a smart site pixel. Go and check it out for yourself here ➡️ https://lnkd.in/erywjaNj Here's what Nick Horne, true's Creative Director, said about it: "California Shuttters offer an incredibly high-end product but often the lower price point undersells that fact. We wanted to create something that stood out, that felt beautiful, calming and aspirational. A spot that offers a real departure from the rest of the ad break, a slower more dream- like world to cut through the noise. I think what we’ve created really sets the brand apart.” #BigThinkingMadeReal Saskia Jury Stephen O'Nion Nick Horne Junjie Wei David Jones Jon Butterworth Andrew Taylor Peta Briscoe Daniel Medina
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We have a guest blog drop! Brand Psychologist, Jonathan Gabay, discusses online scepticism, explaining why people have lost trust and offers suggestions on how to address this issue. The tips: 1. Emphasise authenticity - be transparent and deliver on brand promises 2. Create credible causes - appeal to consumers who value brands with a purpose 3. Tangible results - aim for measurable sales and impact 4. Evolve your marketing - adapt to social issues & consumer expectation 5. Ensure integration - purpose-driven campaigns across selected channels Read his blog The Psychology of Online Trust here https://lnkd.in/gFwdJqDf #Online #Trust #BrandPsychology
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true are hiring! Could you be our next Outreach Manager? Are you ready to join an ambitious team that’s passionate about growth and delivering high-quality opportunities? You'll work closely with Marketing, Client Services, and senior leadership to deliver a strong pipeline of leads. Key Responsibilities: 📍 Lead generation via multiple channels 📍 Collaborating with marketing on content strategies, and follow-ups off the back of content and events 📍Manage and optimise a data-driven approach to lead management 📍Qualify inbound enquiries and manage tender portals 📍Creating a consistent stream of well-qualified and quality opportunities 📍Set up and manage ongoing status reporting and MI on New Business performance Why join true? 📍Hybrid work: Minimum of 7 days/month in our Bristol office 📍Competitive salary up to 5% pension match 📍Vitality Healthcare & Active Teams for your well-being 📍Flexible hours for a great work-life balance Sound like your next challenge? To find out more head to https://lnkd.in/enQvcJ7V No recruiters, please.
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Exciting Monday news! 🎉 We're thrilled to announce that true has been named a finalist in TWO categories at The Drum Awards for Digital Experience, recognising our work with St Austell Brewery! We're shortlisted for: 🏆 Digital Experience: B2B 🏆 Digital Experience: Food and Beverage A huge shoutout to everyone involved—wishing all the finalists the best of luck as we look forward to the results in November! #Awards #DigitalExperience #TheDrumAwards