In this month's blog post, analyst Junjie Wei explores the phenomenon of Starbucks in China and examines how a tea-loving nation has come to view coffee as a high-value luxury item. This brilliant case study showcases Starbucks' deep understanding of demographic dynamics and its ability to capitalise on the growth potential among China's emerging middle class. Have a read here ➡ https://lnkd.in/eExM4krB #BigThinking #Casestudy #Blog
About us
We believe in being true. No more buzzword bingo, no more chin-scratching, no more delays. We're an agency that delivers long-term strategic growth through immediate and impactful brand experiences, marketing communication and digital products.
- Website
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https://linktr.ee/truebristol
External link for true
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Bristol, Bristol
- Type
- Privately Held
- Founded
- 2004
- Specialties
- website design & build, digital marketing, digital strategy, usability research, media planning & buying, affiliates, SEO & PPC, UX design, social media, eCRM, CMS evaluation, insight and analytics, hosting, support, mobile, and content marketing
Locations
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Primary
Get directions
1st Floor, Royal London Buildings
42-46 Baldwin Street
Bristol, Bristol BS1 1PN, GB
Employees at true
Updates
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We were honored to be shortlisted for Umbraco's Best Partner Solution earlier this year. This was an Umbraco Commerce first, implementing a bespoke headless solution before the StoreFrontAPI existed. Our aim? To simplify a perceived complex product, making it easy to purchase across multiple brand sites. Do you want to discover more about headless solutions? Drop us a line [email protected] #BigThinkingMadeReal
10.000 products in one solution - that’s easy to navigate 👀 Highly personalized commerce experience. Impressive brand implementation. Those are just some of the jury’s comments for this year's nominees for Best Partner Solutions at the 2024 Umbraco Awards. “Who builds the best Umbraco solutions?” 🤔 When we get asked this question, we always, with great confidence, refer to our talented Umbraco Partners. They know Umbraco like the back of their hand and can create exactly what you envision - and beyond! 🌟 We’re lucky to have a wide range of partners all around the world who are all ready to help you, should you decide to go with Umbraco for your next digital project. And looking at the impressive stuff they create with Umbraco, why not? 😉 Big shout out to the impressive solutions made by the nominees for Best Partner Solution: ⭐ Screenmedia for Britvic ⭐ true for TCMM Shutter Group And the winner: 🏆 DEPT® for Fastned #Umbraco #CMS #Commerce #Umbracoawards
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Big Thinking In digital builds and optimisations, often the most impactful updates happen behind the scenes (or the ‘back end’). At true, we make our big thinking tangible for our clients – so their platforms perform better and are more efficient. We recently completed a project to componentise our client, Cribbs' previously templated website. This involved splitting the CMS into smaller, independent, and reusable components. An architectural approach that provides greater flexibility, scalability, and maintainability. What we did for Cribbs: ✅ Upgraded Umbraco from v8 to v13 ✅ Developed wireframes and user stories ✅ Applied componentisation where applicable ✅ Created and implemented a front-end design solution ✅ Implemented the design solution Made Real With subtle design changes that enhance the user experience, Cribbs now has a more modular, reusable, and scalable solution that has improved the efficiency of their CMS, and supports our client with the longer-term growth of their platform. Take a look here: https://lnkd.in/eEMbwXKG 📧 Want to find out more about componentising your site? Drop us a line at [email protected]
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We are thrilled to announce that true has been shortlisted for not one, not two, but THREE Digital Impact Awards! 🎉Our amazing work with South West Water and St Austell Brewery has earned us nominations in the following categories: 🏆 ‘Best Digital Rebrand’ - SWW 🏆 ‘Best Use of Digital from the Energy and Utilities Sector’ - SWW 🏆 ‘Best Use of Digital from the FMCG, Food and Beverage Sector’ - St Austell A massive shoutout to the incredible client and true team members who made these projects a success! Fingers crossed for October 🤞 #DIAwards #DigitalExcellence
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Monday News! Our talented Creative Director, Nick Horne, has been selected to join the prestigious DMA Judging Panel this year!🎖. He'll lend his knowledge and expertise to the Innovation for Good category, helping to recognise and reward the most innovative, insightful, and impactful work. #GoFurther #DMAawards #CreativeExcellence #Teamtrue
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In “The value of emotion in ecommerce,” true explored why so many ecommerce platforms follow the “tried and tested” white box templates. In our latest blog, Senior Designer, Leo Yeung, delves deeper into why emotional design matters. He explains: 1. Why first impressions make a difference. 2. Why product presentation is everything. 3. When to use micro-interactions. 4. How an enhanced experience on mobile will help elevate a brand. 5. The importance of technical optimizations - no one likes a sluggish site! Read his advice here https://lnkd.in/d9_qpnvN #Design #Ecommerce #Websites
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🌟 Huge congratulations to true's sweaty team members who raced to the finish line and won The Grand Tour Active Teams challenge this July!
🏆🌻🏆 Congratulations to 'Cheers Ride' from true in Bristol, the winning team in The Grand Tour cycling challenge 2024! Chapeau to the Cheers Ride team of Nick Horne, Neil Perry, and Charles Thibault, who during the 23 days of the Tour de France, cycled a total of 1,311 miles (2,110 km)! In second place were The Three Wheelers from DNV, clocking up 1,066 miles (1,705 km), followed by the Offshore Peddlers, also from DNV, with 873 miles (1,404 km). Indeed, everyone who joined our challenge is a winner as collectively, the teams cycled an incredible 7,608 miles (12,244 km) in just 23 days. That's a 60% increase over the previous period. Not only did participants cycle substantially more, but they also boosted their overall activity and exercise levels by 44%. During the challenge, they collectively achieved: ⌛ 774 hours of activity and movement 🔥 731 activities and exercises ☀ 394 days with at least 20 minutes of activity 🏁 7,974 total miles travelled under their own steam Thank you to everyone for participating. All proceeds will be donated to our friends at Talk Club. We hope you enjoyed the challenge as much as we did and see you next year! Well done to our awesome riders including: Mike Smith, Tom Lindsay, Fióna Coyle, Nick Horne, Neil Perry, Charles Thibault, Matt Barnes, Mark Hayward, Elton Ross, Simon Bowker, CGMA ACMA, Graham Faiz, Dan Butterworth, Alastair Polden, Matthew Gaskell, Dillan Perras, Ellen Harrison, Simon Farrar DipPFS, Simon Hodson, Neil Collard, Mauro F., Jonathan B., James Bearne, Zoe Towells, Nick Clarkson, Gareth Lewis, Judy Smith, Rosie Morgan, Mariana Díaz, Bobby Phillips Jason Tysoe and Keston Hughes-Jones. Thanks also to Marie-Louise Gowdy, Rich McCloskey, Laura Johnston MCIPD. 👍 🔥 Learn about how Active Teams harnesses the power of exercise to create healthier employees and stronger organisations: https://lnkd.in/ebrnZn_J #TDF2024, #Exercise, #Cycling, #WellbeingAtWork, #welldonetadej
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We are thrilled to announce that new work for Bournemouth Water is now LIVE! The website, built on Optimizely, follows the example set by South West Water's site, which launched earlier this year. Both are owned by Pennon Group Plc. The focus has been on creating a less corporate, more modern, and human-centric design. The Big Thinking: 📍Refreshed colour palette and photography for a revitalised look and feel. 📍Greater emphasis on editorial content to share the stories of Bournemouth Water. 📍A more seamless customer journey with features like the triage tool for quick issue resolution and an improved easy-to-use account management platform. We’re monitoring the site’s performance closely and look forward to sharing more updates with you soon. Go and check out their new site here ➡ https://lnkd.in/gNPbNBUP #Optimizely #Websitebuild #Websitedesign #BigThinkingMadeReal
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In May this year, Google unveiled a significant advancement in AI search: AI Overviews. Recently introduced in the US and not yet available globally, it's still early to determine its full impact on search engine marketing. So, what do we know so far, and what can we anticipate? true's Senior SEO Manager, Nikita Mohide, shares her insights on how Google AI Overview might transform search engine marketing. Read all about it here ➡ https://lnkd.in/exQRwqad #SEO #AI #trueexpert
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Yesterday, true's recently appointed MVP, Georgina Bidder shared her talk from Codegarden at the UmBristol event, here at true HQ. In her latest blog post, "My First Codegarden: What I Learned and Loved," George shares her anecdotes and lessons from her recent trip to Denmark. Her take offers a fresh, first-timer perspective on the annual event. Read it here ➡ https://lnkd.in/eNbN-bVS