We are thrilled to announce that new work for Bournemouth Water is now LIVE! The website, built on Optimizely, follows the example set by South West Water's site, which launched earlier this year. Both are owned by Pennon Group Plc. The focus has been on creating a less corporate, more modern, and human-centric design. The Big Thinking: 📍Refreshed colour palette and photography for a revitalised look and feel. 📍Greater emphasis on editorial content to share the stories of Bournemouth Water. 📍A more seamless customer journey with features like the triage tool for quick issue resolution and an improved easy-to-use account management platform. We’re monitoring the site’s performance closely and look forward to sharing more updates with you soon. Go and check out their new site here ➡ https://lnkd.in/gNPbNBUP #Optimizely #Websitebuild #Websitedesign #BigThinkingMadeReal
About us
We believe in being true. No more buzzword bingo, no more chin-scratching, no more delays. We're an agency that delivers long-term strategic growth through immediate and impactful brand experiences, marketing communication and digital products.
- Website
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https://linktr.ee/truebristol
External link for true
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Bristol, Bristol
- Type
- Privately Held
- Founded
- 2004
- Specialties
- website design & build, digital marketing, digital strategy, usability research, media planning & buying, affiliates, SEO & PPC, UX design, social media, eCRM, CMS evaluation, insight and analytics, hosting, support, mobile, and content marketing
Locations
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Primary
Get directions
1st Floor, Royal London Buildings
42-46 Baldwin Street
Bristol, Bristol BS1 1PN, GB
Employees at true
Updates
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In May this year, Google unveiled a significant advancement in AI search: AI Overviews. Recently introduced in the US and not yet available globally, it's still early to determine its full impact on search engine marketing. So, what do we know so far, and what can we anticipate? true's Senior SEO Manager, Nikita Mohide, shares her insights on how Google AI Overview might transform search engine marketing. Read all about it here ➡ https://lnkd.in/exQRwqad #SEO #AI #trueexpert
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Yesterday, true's recently appointed MVP, Georgina Bidder shared her talk from Codegarden at the UmBristol event, here at true HQ. In her latest blog post, "My First Codegarden: What I Learned and Loved," George shares her anecdotes and lessons from her recent trip to Denmark. Her take offers a fresh, first-timer perspective on the annual event. Read it here ➡ https://lnkd.in/eNbN-bVS
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📆 Umbraco Community! This Wednesday true are hosting UmBristol. This week's brilliant agenda: ➡Sean Thorne will share his favourite things from Codegarden '24. ➡Georgina Bidder will share her talk on "The bittersweet reality of Diabetes tech: Navigating accessibility and the importance of testing". ➡Matt Sutherland will discuss "Fighting ghosts and monsters: How we prevent scary hallucinations in our AI platforms". ➡ Sign up here https://lnkd.in/e_SbXkZS #Umbraco #UmBristol #Events
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🚀 Last week's Ecommerce Unchained left us all feeling energised and sparked some great conversations. Our MD, Rich McCloskey, shared his highlights and top takeaways! 1️⃣ Embrace your brand truths. 2️⃣ Challenge the status quo Check out the event summary here https://lnkd.in/epCPeXW3 #EcommerceUnchained #Event #Commerce
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Last week, Stephanie Peschel and Nick Horne brought The Value of Emotion in Ecommerce whitepaper to true's IRL event - Ecommerce Unchained, sharing insights from tracking emotional responses to help us better understand audiences. This week, Stephanie Peschel, heads to the airways, diving a little deeper into the whitepaper and the thought-provoking world of emotional design in UX on Season 2 of Umbraco's DXtalk podcast. This is an episode not to be missed! 🎧 Spotify: https://lnkd.in/eEC6EA2y 🎧 Apple podcast: https://lnkd.in/ePYMNM4j
What's good UX? 🤔 It isn’t just about removing friction on a web page; it’s also about crafting an emotional design that delights users! Season 2 of DXTalk is halfway through, and in this episode, the hosts dive deep into the fascinating world of emotional design in UX with the incredibly talented UX Lead Designer, Stephanie Peschel. Discover how emotional design can transform your web projects. Tune in to explore: 👉 The impact of emotional design 👉 Balancing emotional design and accessibility 👉 User testing and emotional reactions 👉 Leveraging AI in UX This episode draws inspiration from a comprehensive whitepaper authored by Steph and her colleagues at true. Check it out: umbra.co/true-whitepaper Focusing on emotional design can create loyal users and boost your e-commerce sales! Is this going to be the podcast episode of your upcoming weekend? 🌞🎧 Find a link for the podcast in the comment ⬇️
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true reposted this
Absolutely fantastic event Co-hosted with our amazing Platinum Partner true! Lots of inspiring talks around composable architecure and lovely also to see our technology partners Struct PIM, uMarketingSuite for Umbraco, Algolia mentioned. I always enjoy catching up with Rich McCloskey, Matt Sutherland, Saskia Jury, Nick Horne, lola milner-barry and the rest.. #umbraco
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Thank you James Crabtree for sharing such a clear and comprehensive write-up of last week's event. It's fantastic to hear that clients found the talks truly valuable. Want to catch up on some of the great talks and content from Ecommerce Unchained? Make sure to sign up to the true newsletter via true's website - https://truedigital.co.uk/ #Events #Ecommerce #Umbraco
Last week, we had the pleasure of attending E-commerce Unchained, hosted by our partners at true and Umbraco. The event covered a diverse range of topics about the future of Composable Commerce, providing valuable insights for our revenue acquisition strategies. Although I don’t consider myself a "traditional marketer," the sessions were incredibly enriching, offering transferable insights that we can apply to our industry. Here are some key takeaways: 🔹 Unlocking Composability: Rich McCloskey highlighted the transformative power of a flexible, modular approach in commerce. For us in financial services, this translates to creating tailored service packages that adapt to client needs, enhancing satisfaction and fostering growth. 🔹 Reclaiming Trust: Johnathan Gabay emphasized the critical role of trust in today’s 'post-truth' era. Just like in e-commerce, transparency and authenticity are vital for building and maintaining strong client relationships in our industry. 🔹 The Value of Emotion: Nick Horne and Steph Peschel shared insights on how emotions drive consumer behavior. By understanding these emotional triggers, we can better connect with our clients, making our services more appealing and trustworthy. 🔹 Essential Growth Tools: Filip Bruun Bech-Larsen and Matt Sutherland discussed the advantages of "Headless" and "Composability" in tech. Adopting these innovations can enhance our platforms' scalability and security, keeping us competitive in a dynamic market. 🔹 Overcoming Growing Pains: A panel discussion offered practical insights into scaling operations and managing client expectations. Learning from these experiences helps us navigate our own growth challenges, ensuring we keep our clients satisfied. We’re excited to attend future events and eager to start integrating these learnings into our workflows! #Ecommerce #ComposableCommerce #MarketingInsights #FinancialServices #ClientSatisfaction #TrustBuilding #ConsumerBehavior #TechInnovation #GrowthStrategies #BusinessDevelopment #IndustryInsights #Scalability #FutureOfCommerce
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…. And that’s a wrap. Thanks to everyone who helped to make Ecomm Unchained a great event. Beers with a view to sign off. 🍻 Rich McCloskey Nick Horne Stephanie Peschel Matt Sutherland Rishna Patel Sarah Webster-Forbes David Jones Saskia Jury Charles Thibault Tim Jones Umbraco
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Next up, Filip Bech-Larsen and Matt Sutherland talking business tools for growth, along with Newmarket Holidays and TCMM Shutter Group sharing their first hand experiences of platform growing pains. #Ecommerce #Event #Umbraco
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