TRO

Behind the scenes at Goodwood Festival of Speed 🎬 : the high vis edit 😆 Over the past few weeks, our wonderful TRO’ers have been busy transforming Goodwood Estate. And all we can say is, you guys are in for a treat 🤩 This is the culmination of months of hard work, and we couldn’t be prouder or more excited to share the end results 🙌 A big shout out to our project teams, partners and clients – let's make this Goodwood the best one yet! 🏎️ #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans

Why is experiential key for the future of automotive? 🤔 “The experience is what the automotive industry must now focus on. Nowadays, the products and technologies are evolving so rapidly that consumers are overwhelmed and they’re struggling to understand the key benefits. This has caused major brand disconnect, therefore, it’s crucial for brands to utilise experiences to clearly communicate their purpose.” – Tara Allen M Grey Sounds like something we can definitely get on board with 🙌 Read Tara’s blog, here: https://lnkd.in/ebVQRSvS #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans

It's finally Goodwood week! 🤩 Want a sneak peek of what we’re doing with BMW Group, MINI and Genesis this year? Read our feature in Campaign UK, here 👉 https://lnkd.in/e5XktkN3 #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans 

Fans first and always 🫡 As part of The Drum’s Sport & Fitness Focus Week, our Head of Growth, Rob O'Siochain, recently discussed why sports brands must create fans – and not just viewers 👀 “The most important constituents in [mega sporting events] are the fans. And fans increasingly find themselves ploughing a lonely furrow on the sidelines. Alienated from today’s sports stars, priced out, bundled into (and then out of) media subscription purgatory, and arguably fatigued by too many fixtures, lacking real jeopardy.  “By putting participation at the heart of an experience, we can re-invest in the feeling and the doing. This can help create stronger emotional connections, arguably leading to better return on experience (ROE) over time.” Check out the full article, here 👉 https://lnkd.in/eY4K2f_n #experientialmarketing #sports #fitness #fans #brands #audience Sam Anderson

ONE WEEK TO GO. Engines at the ready… 🏎️💨🏁 #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans

Building (award winning) brand worlds, it’s just what we do 😎 Let’s take a look at MINI’s Electric Avenue. At Goodwood Festival of Speed 2019, we created a film-set inspired world that celebrated 60 years of MINI while simultaneously showcasing their electric future ⚡  Learn more, here: https://lnkd.in/eDnPCA_e #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans

When it comes to designing experiences, the small details make all the difference 🎨 “I remember when I had the opportunity to design the new hospitality box for adidas at the Emirates Stadium. As a keen football and Arsenal fan, my knowledge of the club helped to create a design that referenced adidas’ history with Arsenal. “Those little details really elevated the design […] little did I know at the time, adidas planned to re-release a kit that also leaned into my retro vibes.” We love when our TRO’ers bring their passions to life in their projects (and clearly, the brands we work with do too!) 🤩 Check out Andrew’s blog on LBBonline - Little Black Book, here: https://lnkd.in/ewXCw78g #experientialmarketing #design #creative #experiences 

Q2 photo dump incoming… 📸 🏆 Trophy holding 🌈 Pride celebrating 🎾 Team socialising 😎 Festival attending 🔨 Stand building What a blast this quarter has been. All we can say is, we LOVE being LIVE. #experientialmarketing #q2 #live #events #agency #people #culture #brands

Stands are being built and graphics are being finalised... But with the countdown on until Goodwood goes live, who will be standing out in the crowd? We asked our TRO team (who has a combined GFOS experience of 2,674 years 😂) what it takes to turn heads at the iconic event. Read our blog on LBBonline - Little Black Book below for some top tips😏 https://lnkd.in/eFgJhqA2 #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans

It’s official. Goodwood Festival of Speed 2024 is only TWO weeks away 🤯 Throughout the years, we’ve been lucky enough to bring some seriously BIG brand experiences to life at Goodwood.  And we can’t wait to do it all over again this year! 🙌 See you there? #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans