IRL experiences rule 🤘 We might be biased, but one thing’s clear: IRL experiences bring people together, helping fans extend and deepen their engagement with what they love. Sounds like a prime brand investment opportunity if you ask us 😉 As the stans take over, our New Biz & Marketing Director, Chris Booker, explored the topic in Field Marketing and Brand Experience Magazine. “Crack the code and your experience can fuel social feeds and fandoms long after the event has finished,” he says. Read the full feature here: https://lnkd.in/ewWgz7Z7 #experientialmarketing #fandoms #brands #experiences #blog #opinion
About us
Reimagining experiential marketing since 1982.
- Website
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http://www.tro.com
External link for TRO
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1982
- Specialties
- Experiential Marketing, Live Events, Retail Experience, and Partnerships
Locations
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Primary
Bankside 2
90-100 Southwark Street
London, SE1 0SW, GB
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4th Floor, Canada House
Chepstow Street
Manchester, Manchester M1 5FW, GB
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Burton Road Business Park
Norwich, Norwich NR6 6AS, GB
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Via Tortona, 15
Milan, Milan 20144, IT
Employees at TRO
Updates
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“20 years of precision, power and partnership” Pretty spot on if you ask us 🙌 We always love bringing BMW to life at the PGA, but this year felt extra special. Did you join us at the 20th hole to celebrate? 🏌️ #experientialmarketing #pga #sport #brands #partnership BMW Group
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Ready to ditch the doomscrolling? 🚫 Caught you mid-scroll, didn’t we? 😉 Our Strategy Director, Charlie Li, recently chatted with MediaCat Magazine about how brands can shift “superficial online engagement” into “experiences that foster real-world participation.” Read the full feature here: https://lnkd.in/eKBBfQXP #experientialmarketing #thoughtleadership #strategy #engagement #IRL Mike Piggott Svilena Keane
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Goodwood Revival: a balancing act ⚖️ Although this iconic event celebrates the charm of the past, it’s also a nod to the future – a combination that Access All Areas Magazine says is “tough to get right”. Yet, we nailed it for BMW Group & MINI UK 😎 Want to find out how? Read the full feature here: https://lnkd.in/drg-SAtr #experientialmarketing #revival #automotive #cars #brands Martin Fullard Charlie Li Blythe Grieve
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Q3 photo dump incoming… 📸 Safe to say, it’s been a BIG (and busy) quarter for us. 🎉 Festivals galore: Wireless, Creamfields, Reading & Leeds 🏆 Award wins & shortlists at The Drum, The IPM and more ⚒️ Builds, builds and more builds! Be it golf courses or race courses ❤️ And our personal favourite, a whole lot of people fun at our summer party Q4 – we’re ready for you 🫡 #experientialmarketing #photodump #people #events #q3
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Picture this: you’ve got a killer creative idea brewing in your head, but how do you bring it to life in the real world? 🤔 Through production, of course 😏 After an incredible summer of buzzing festivals, exhilarating sporting events and savvy pop-ups, our Head of Production, Rob Murrell, sat down with StandOut Magazine to discuss the evolving landscape of production, and how it can create significant impact. Read his Q&A, here: https://lnkd.in/eMj8k8rh #experientialmarketing #production #blog #experiences #clients #trends Caroline Clift
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SPEAKER ANNOUNCEMENT 📣 We’re thrilled to share that our very own Creative Services Director, Peter Trapnell, will be speaking at this year’s Event Sustainability Live about all things event legacy🌿 What makes it even better? We’ll be sharing the stage with The Bulb to discuss our sustainability journey together so far 🌍🤝 If you’re looking to be more sustainable with your events in 2025, come and listen to the session, and of course, get in touch with us if you want to chat further. #experientialmarketing #sustainability #events #conferences
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TRO 🤝 Omniwomen The team had an incredible day yesterday at the annual Omniwomen UK & Allies Summit. From supporting and collaborating to learning and networking, it was a day full of inspiration and one that celebrated the shape of our individual identities ✨ Check out our favourite moments 👇 #experientialmarketing #people #culture #collaboration #networking #omniwomen2024 Alice Holden-Brown Blythe Grieve Peter Pisani Heather M. Izzi Rix
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What do you get when you combine creative vision with outstanding impact? Multiple shortlists at The Drum Awards, that's what 😏 We're thrilled to have been recognised alongside the best of the best for our work with MINI UK, BMW Group and Unite Students. A massive thank you to our amazing clients for trusting us with your biggest moments, and a huge congratulations to the incredible TRO team for making it happen 🌟 Roll on the awards do in November! #experientialmarketing #awards #shortlist
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Are you brave enough? 💪 Yesterday, our Norwich team took part in Only The Brave, an obstacle run in support of the East Anglican Air Ambulance 🏃♂️💨 We love supporting this fantastic charity every year and seeing our event kits in action 🙌 Safe to say, there was plenty of mud... and even more fun! #experientialmarketing #people #culture #charity East Anglian Air Ambulance