What does it take to be the boss? 🤔 Our MD, Andrew Orr, recently reflected on his incredible 18-year journey at TRO with LBBonline - Little Black Book. From starting out to becoming MD, he explains why envisaging the bigger picture and building a killer culture are game changers for agency success 🚀 “I really enjoy thinking about tomorrow and the bigger picture and how all the moving parts of our organisation needs to be set up to deliver against this [...] one of my first actions as MD was holding a one-to-one with everyone in the agency – over 100 colleagues across three locations.” “It allowed me to better understand individual motivations, worries and opportunities directly. Equally, the wider team could get a better sense of what I am trying to achieve and how they fit into that picture.” Curious to know more? Read his blog, here 👉 https://lnkd.in/erHnh6mz #experientialmarketing #thoughtleadership #leadership #people #culture
About us
Reimagining experiential marketing since 1982.
- Website
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http://www.tro.com
External link for TRO
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1982
- Specialties
- Experiential Marketing, Live Events, Retail Experience, and Partnerships
Locations
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Primary
Bankside 2
90-100 Southwark Street
London, SE1 0SW, GB
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4th Floor, Canada House
Chepstow Street
Manchester, Manchester M1 5FW, GB
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Burton Road Business Park
Norwich, Norwich NR6 6AS, GB
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Via Tortona, 15
Milan, Milan 20144, IT
Employees at TRO
Updates
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NEXT GEN ✨ This time last week, our People & Creative Teams headed to the annual Creative Festival and Careers Fair at Dreamland in Margate. Powered by the creative community of today, for the creative community of tomorrow, the event celebrates and showcases the vibrancy and talent of the creative sector at every level. At TRO, we’re passionate about opening doors for the next gen to get into the exciting world of experiential 🫶 The festival wasn’t just a learning experience for us—it was a chance to connect with budding creatives eager to make their mark. Here's to building the future together and creating experiences for all, by all! 🙌 #experientialmarketing #people #creatives #nextgen #talent #networking #events Harriet Bullen Jasmine Baldock Phoebe Wright
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We’re thrilled to share that we’ve been shortlisted! 🤩 Off the back of a hugely successful Festival of Speed, our vibrant, uniquely MINI experience at Goodwood Revival 2023 has caught the eye of this year’s IPM judges. Delve into the playful, retro-inspired brand world here 👉 https://lnkd.in/enEEvuPN And keep your fingers crossed for us! 🤞 #experientialmarketing #shortlisted #GoodwoodRevival #MINI The Institute of Promotional Marketing (IPM)
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What do you get when you blend four decades of automotive expertise with Goodwood Festival of Speed? 6 showstopping brand experiences that speak for themselves 😍📸 We launched, we revved, we climbed, we danced. The future of auto is embedded in experience, and we’re here for it 💪 Kudos to our TRO team for their unrivalled execution, and thanks to our clients for the continued trust in bringing your brands to life year after year. #experientialmarketing #automotive #GFOS #Goodwood #cars #brands #fans #experiences MINI UK BMW Group Genesis
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Goodwood Festival of Speed 2024, you've been amazing so far! 🏎️ We’re having a blast bringing the likes of MINI, BMW Group and Genesis to life ✨ Not made it along yet? Our very own Louisa Daley is on-the-ground capturing the vibe, check it out 👇🎬 Here’s to an even more thrilling weekend ahead! 🙌 #experientialmarketing #automotive #GFOS #Goodwood #cars #brands
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Goodwood Day 1 ✅ From exclusive launches and thrilling hill climbs, to live entertainment and special appearances, here’s a glimpse of the excitement… Day 2, lets go 🏁 #experientialmarketing #GFOS #cars #brands #fans #automotive
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Behind the scenes at Goodwood Festival of Speed 🎬 : the high vis edit 😆 Over the past few weeks, our wonderful TRO’ers have been busy transforming Goodwood Estate. And all we can say is, you guys are in for a treat 🤩 This is the culmination of months of hard work, and we couldn’t be prouder or more excited to share the end results 🙌 A big shout out to our project teams, partners and clients – let's make this Goodwood the best one yet! 🏎️ #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans
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Why is experiential key for the future of automotive? 🤔 “The experience is what the automotive industry must now focus on. Nowadays, the products and technologies are evolving so rapidly that consumers are overwhelmed and they’re struggling to understand the key benefits. This has caused major brand disconnect, therefore, it’s crucial for brands to utilise experiences to clearly communicate their purpose.” – Tara Allen M Grey Sounds like something we can definitely get on board with 🙌 Read Tara’s blog, here: https://lnkd.in/ebVQRSvS #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans
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It's finally Goodwood week! 🤩 Want a sneak peek of what we’re doing with BMW Group, MINI and Genesis this year? Read our feature in Campaign UK, here 👉 https://lnkd.in/e5XktkN3 #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans
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Fans first and always 🫡 As part of The Drum’s Sport & Fitness Focus Week, our Head of Growth, Rob O'Siochain, recently discussed why sports brands must create fans – and not just viewers 👀 “The most important constituents in [mega sporting events] are the fans. And fans increasingly find themselves ploughing a lonely furrow on the sidelines. Alienated from today’s sports stars, priced out, bundled into (and then out of) media subscription purgatory, and arguably fatigued by too many fixtures, lacking real jeopardy. “By putting participation at the heart of an experience, we can re-invest in the feeling and the doing. This can help create stronger emotional connections, arguably leading to better return on experience (ROE) over time.” Check out the full article, here 👉 https://lnkd.in/eY4K2f_n #experientialmarketing #sports #fitness #fans #brands #audience Sam Anderson
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