Transmission

2023 was fun... #ThrowbackThursday

All connections in good old Blighty, get yourself to our event in London. One not to be missed!

Sometimes, you don't need to watch a horror flick to send shivers down your spine... Happy Halloween from everyone at Transmission 👻 🎃 What other common phrases or requests make B2B marketers break into a cold sweat? Add yours into the comments! #TransmissionB2B #Halloween #HappyHalloween

We’ve teamed up with Jon Evans, Dreamdata, and LinkedIn for an afternoon of insights on demonstrating marketing’s impact on growth. Want to join us? 💥 Proving marketing’s commercial impact on the business has been a longstanding struggle for B2B marketers – and that’s with more data at our fingertips than ever before. So, what has to change? On Thursday 21 November, ‘Breaking Barriers: Embedding a Culture of Marketing-Driven Commercial Value in B2B’ will help you find out by covering: 💡 𝐖𝐡𝐲 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐨𝐰𝐧 𝐦𝐨𝐫𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 with Jon Clarke, VP Global Service Innovation at Transmission & Nick Turner, CRO at Dreamdata 💡 𝐇𝐨𝐰 𝐭𝐨 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 with Uncensored CMO podcast host, Jon Evans, Emma Acton, VP Marketing at Zendesk, Graham Wylie, CMO at activpayroll, and Joanne Gilhooley, CRO at Adarma Security 💡 𝐓𝐡𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐩𝐥𝐚𝐧 𝐟𝐨𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 2025 with Steffen Hedebrandt, Co-founder & CMO at Dreamdata and a guest speaker 💡 𝐇𝐨𝐰 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬-𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐁2𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫 with Vanessa Cheal, Head of Brand Strategy at Transmission and a guest speaker from LinkedIn 💡 𝐉𝐨𝐧’𝐬 𝐨𝐰𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐁2𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐰𝐡𝐚𝐭 𝐡𝐞’𝐬 𝐥𝐞𝐚𝐫𝐧𝐞𝐝, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐬𝐭 in a live interview with Jon Evans and Chris Bagnall, CEO & Founder of Transmission It’s set to be a fun and thought-provoking afternoon at Nobu Hotel London Shoreditch rounded off with drinks, canapés, and networking so don’t miss out! RSVP and learn more about the event here: https://lnkd.in/gYTk2yJm #TransmissionB2B #B2BMarketingStrategy #GTMStrategy

Earlier this month, we attended LinkedIn's #B2Believe in London. Check out what we learned about the exciting future of the platform below 👇 From thought leadership to the evolving role of AI in B2B marketing, this year's London event was jam-packed with insightful discussions around how our industry is performing. As a LinkedIn Marketing Partner, we were on the ground to gather our key takeaways from the event. Here's what our Head of Biddable Media, Alex Beddoe had to say: https://lnkd.in/dCNHb97y Massive congratulations to Alex for joining LinkedIn's Customer Advisory Board (CAB) in EMEA to help represent both Transmission and our clients and contribute to discussions around what's next for the LinkedIn platform 🎉 #TransmissionB2B #B2BMarketingStrategy

Massive shoutout to our Copywriter extraordinaire, Henry Plumridge, for being one of the DMA (Data & Marketing Association) UK’s first Next Gen Judges! The B2B marketing industry is coming into its own as a creative force and he was excited to see that creativity was given equal weighting to strategy and results for this year’s #DMAAwards. Henry’s experience of the variety of viewpoints that were brought to the table as part of the judging process served as a refreshing reminder of the importance of collaboration and discussion across departments. And we couldn’t agree more! Our success as an agency lies in our ability to draw on the skills of everyone in #TeamTransmission across teams, after all 😉 #TransmissionB2B

Looking for practical strategies to show marketing’s commercial impact? Join us, Jon Evans, Dreamdata, and LinkedIn to look no further 👇 B2B marketers face many obstacles in their career, and none is more common than demonstrating the tangible commercial value marketing has on the business. On Thursday 21 November, our ‘Breaking Barriers: Embedding a Culture of Marketing-Driven Commercial Growth in B2B’ event will deliver an agenda headlined by Uncensored CMO podcast host, Jon Evans covering: ♟️ Why marketing needs to own more of your GTM strategy 💰 How to communicate the commercial value of marketing to the business 📊 The insights you need to plan for success in 2025 🎯 How to become a business-critical B2B marketer 💡 Jon’s own experiences in the world of B2B marketing, what he’s learned, and what matters most Hosted at the beautiful Nobu Hotel London Shoreditch, it’s set to be an unmissable afternoon packed full of insightful talks, interviews, and discussions topped off by wrap-up drinks and canapés! Learn more and register your interest to attend 👉 https://lnkd.in/gYTk2yJm #TransmissionB2B #B2BMarketingStrategy #GTMStrategy

Looking for an exciting next step for your career? Our US team is on the hunt for talented individuals across a range of vacancies! 👇 Whether you’re an expert in orchestrating paid media campaigns or a whiz at optimising for workflows, we’re on the lookout for new members of #TeamTransmission who’ll help us continue to drive the now and define the next in B2B. Interested in what we have to offer? Check out our open vacancies here: https://lnkd.in/dY9yd2wg #TransmissionB2B #WereHiring

We're excited to announce that our 'Where Happiness is Built-In' campaign for Enfuce won big at the FinTech B2B Global Marketing Awards 🎉 The campaign took top spot in the Best Integrated Multi-Channel Marketing Campaign category, showcasing the business impact of a holistic approach to brand building and demand gen. And that's not all! Both Enfuce CMO, Vanessa Schotes and her wonderful team won Best B2B Marketing Leader and Best B2B Marketing Team respectively, while the business also won Best Green Marketing Initiative. We're over the moon at the results and would like to extend a huge thank you to Enfuce for being such great client partners, and to the members of #TeamTransmission who brought the successful campaign to life! #TransmissionB2B #FTBMAwards2024 | Fintech B2B Marketing Community

In late September, Barry Richards joined Sphere Forum for an event aimed at helping B2B marketers in cybersecurity and tech: 'Tackling the Hard Stuff' 💡 As our VP, Global Strategy and ABM guru, Barry shared some valuable insights at his 'Winning with ABM in 2025' session as part of an agenda focused on marketing planning for 2025. His key takeaways from the day are: 🎯 Be aligned with the business Marketing needs to be aligned with the objectives of your business, sure. But it's also crucial that the marketing function can communicate and explain how it'll support long-term growth. 🎯 Use the metrics Ensure you not only gain insights from the right metrics, but also use them to improve performance - be it through constant optimisation or project wrap-up reviews. The aim is to create meaningful and data-driven next steps. 🎯 Stand out The cybersecurity and data markets are highly competitive, where even non-security businesses have security-focused messaging. B2B marketers must innovate their use of brand marketing to build differentiation and awareness to get ahead of the competition. 🎯 Content and creative is king As has always been the case, content and creative is what draws prospects and customers in. It's the easiest way to demonstrate the value of a business' solution and as such, is crucial in contributing to marketing-led growth. 🎯 ABM When Sales and Marketing partner and create a joined-up strategy to break into accounts, that's when the magic happens. Revenue goals are more easily hit, and prospects and customers enjoy a more seamless buying experience, highlighting the importance of a well thought-out ABM strategy. Thank you to the Sphere Network for inviting us to speak at the kick-off event and for a day filled with interesting conversations and warmth from the community! #TransmissionB2B #ABMStrategy #ABM