Transmission

2023 was fun... #ThrowbackThursday

"The route to the board is to be a CMO, but you have to expand all of your skillsets beyond just marketing." 🎙️ Vanessa Cheal for The Drum Our Brand and Creative Planning extraordinaire, Vanessa joined Gabie Boko, CMO at NetApp, Raj Pudipeddi, CMO at Align Technology, and Taeko Yamamoto, CMO at Fujitsu at #CannesLions2024 for a Drum panel diving into our 'Building the Board-Ready CMO' research report. Whether it's dissecting where C-suite executives feel like senior marketing leaders are falling short or in the ways current and aspiring CMOs can better prepare themselves for a boardroom position, the panel had a lot to say so check out the wrap-up piece and panel recording below! https://lnkd.in/eE5tCKWx #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

How can CMOs overcome the seemingly insurmountable wall of securing a boardroom seat? Vanessa Cheal breaks down our recent findings in her piece for WARC 🧑💼 Our 'Building the board-ready CMO in B2B' research report revealed some startling truths about why the marketing function remains underrepresented in corporate boardrooms across the globe. At the same time, it shone a light on the skills and behavioural traits both current and aspiring CMOs should nurture to increase their chances of earning an elusive seat on the board. In her piece, Vanessa breaks down why we created the research, the reasoning behind our Board-Readiness Framework, and some of the key skills senior marketing leaders should look to build on to become board ready. Read her insights here: https://lnkd.in/dcy2ajBc And if you'd like to explore our findings for yourself, download the report here: https://lnkd.in/eqvXxcTG #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

The return of The Great ABM Debate in partnership with B2B Marketing is almost here. Have you secured your place to attend? 🚨 Tomorrow, ‘Will ABM marketers become the GTM leaders of tomorrow?’ will set the groundwork for ABM experts and senior marketing leaders to debate whether: 💡 ABM’s soft success in aligning Sales and Marketing is undervalued in most organisations 💡 Improved Sales and Marketing cooperation through ABM makes no difference to GTM alignment 💡 In the event the next CMO must deliver GTM alignment, it needs to be an ABM marketer Join Moderator and B2B Marketing Editor-in-Chief, Joel Harrison, Camila Homsani, Head of Marketing, AM&M at EY, and Kathryn Nimmo, ABM Marketing Manager at HP, Melissa L. Alonso, Account Based Marketing Lead, and Adam Preis, MCIM, Director, Product Solution Marketing, Ping Identity on Wednesday 17 July at 3PM below. Be quick, this is your last chance to attend!👇 https://lnkd.in/eVRjH6v2 #TransmissionB2B #GTMAlignment #TheGreatABMDebate

Struggling to get boardroom buy-in for brand no matter how you've framed it? We've got you covered with the ONLY PPT a CMO needs to secure more brand budget 💰 There's a mountain of research pointing to the benefits of a strategic approach to brand building in B2B, with marketing effectiveness gurus Les Binet and Peter Field banging the brand drum for over a decade now. Be it in ensuring your business is on the day-one consideration list once the 95% of out-market buyers start their buying cycle or in strengthening your organisation's ability to charge more for its solutions, investing in brand has a wealth of tangible benefits for long-term revenue growth and profitability. The trouble is, the pervasive C-suite view that brand is simply pretty pictures and slick taglines can be tough to shake. That's why in 'The ONLY PPT a CMO needs to secure more brand budget', we've packaged insights and proof points from some of the brightest minds in B2B marketing effectiveness to help marketers like you make the case for greater brand-building investment in ways we know board members will listen to. We break down: 💡 Why B2B organisations need to invest in brand 💡 What impacts brand performance and business growth most 💡 How to ensure your brand performs to its maximum potential Check out the deck or lift the slides directly from the stripped-down version of our asset to win the brand-building budget you know your business needs below 👇 https://lnkd.in/etZYEqVB #TransmissionB2B #B2BBrandBuilding #B2BBrand

Our very own Head of Content Strategy, Stuart Roberts will be among the judges at this year's The Drum Festival Awards 🎉 As part of the jury for the Content category, he'll be on the lookout for content that cuts through - no matter the format, channel, or industry. Good luck to everyone entering this year's Festival! #TransmissionB2B #TheDrumAwards #B2BExcellence

Absolutely thrilled to announce that our work has been shortlisted in four categories at this year's Fintech B2B Marketing Community Global Awards 🥳 Our work for Enfuce's 'Where Happiness is Built-In' campaign is up for two awards, earning nominations for Best Integrated Multichannel Marketing Campaign and Best FinTech Brand Launch, while our 'Better with Omotenashi' campaign for JCB International (Europe) Ltd. has been nominated for Best Use of Social Media in B2B! Transmission as an agency is also in the running for Best B2B Agency 🎉 What's more, Enfuce CMO, Vanessa Schotes and her team are up for Best B2B Marketing Leader and Best B2B Marketing Team respectively - with the winners decided by public vote! We'll keep our fingers crossed until we hear the results in October and in the meantime, we know who we'll be voting for 😉 Check out the full list of nominations and vote for this year's Best B2B Marketing Leader and Team here: https://lnkd.in/d3gmv8u2 #TransmissionB2B #FinTechB2BMarketingAwards #B2BAwards

Our speaker line-up for this year’s The Great ABM Debate is complete! There’s less than one week to go, so secure your seat by registering below 📝 On Wednesday 17 July, Melissa L. Alonso, Account Based Marketing Lead and Adam Preis, MCIM, Director, Product Solution Marketing, Ping Identity will be joining B2B Marketing Editor-in-Chief, Joel Harrison moderating, Camila Homsani, Head of Marketing, AM&M Europe West at EY, and Kathryn Nimmo, ABM Marketing Manager at HP for another set of scintillating debates. ❓DEBATE 1: ABM’s soft success in aligning Sales and Marketing is undervalued in most organisations ❓DEBATE 2: Improved Sales and Marketing cooperation through ABM makes no difference to GTM alignment ❓DEBATE 3: If the next CMO must deliver GTM alignment, it needs to be an ABM marketer Looking to better understand where ABM marketers stand in today’s GTM landscape? Register to attend ‘Will ABM marketers become the GTM leaders of tomorrow?’ here: https://lnkd.in/eVRjH6v2 #TransmissionB2B #GTMAlignment #TheGreatABMDebate

The sun is finally showing its face here in London but our hearts are still in Cannes this #ThrowbackThursday 🏝️ #TransmissionB2B #WeekInTheLife #CannesLions2024

Our Jon Clarke sat down with Webeo CEO, Kirsty Dawe to chat about all things omnichannel customer experiences. Check out what they had to say 👇 Ensuring customers and prospects have consistent experiences across increasingly complex buyer journeys is the key to keeping them engaged - and your solution top of mind. So, if you're looking for insights into creating unified omnichannel customer experiences, catch Jon and Kirsty's thoughts on the podcast here: https://lnkd.in/eJPd4nu4 #TransmissionB2B #CustomerExperience #OmnichannelStrategy