After a short summer break, we’re thrilled to bring back Media & More! Get ready for fresh insights and the latest trends in media and behaviour from Total Media and Behave 🧠 This week, we explore: 💥What Gen Alpha's big ask of ecommerce is 💥Why psychological safety is the key to enhancing investment management 💥The evolution of ad-funded content As well as congratulating Lea Karam, Ella Britton and Hannah Moody for being listed in The Media Leader's Future 100 class of 2024!🎉 #mediaandmore #newsletter #medianews #genalpha #behaviouralinsights #psychologicalsafety #adfundedcontent #F100
Total Media
Advertising Services
London, London 12,246 followers
The behavioural planning agency | BCorporation certified agency
About us
We are the behavioural planning agency. We produce award-winning media strategies based on the knowledge of people’s behaviour; how people think, feel and act. We uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this behavioural approach that we deliver authentic, creative and effective media solutions.
- Website
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http://www.totalmedia.co.uk
External link for Total Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 1982
- Specialties
- Regional, national and international media planning and buying, Strategic Media Insight, Digital Performance, Digital Delivery, Print & Ad production management, Direct Response Media, Social Media, SEO, PPC, Brand Building, Acquisition Strategies, Mobile, Broadcast, and Content
Locations
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Primary
Total Media Group Ltd
First Floor, Waverley House, 7-12 Noel St, Soho
London, London W1F 8GQ, GB
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Total Media Connect
Unit 8, Umberslade Business Centre
Pound House Lane, Hockley Heath, Solihull B94 5DF, GB
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3rd Floor, Amazon House, 3 Brazil Street
Manchester , Greater Manchester M1 3PJ, GB
Employees at Total Media
Updates
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Human Machine = Augmented Intelligence 🤝 Is the hype really coming to an end? According to Gartner's Hype Cycle, generative AI has just passed the "peak of inflated expectations" and is now heading toward the "trough of disillusionment." We remain anything but disillusioned. We understand that AI allows us to analyse complex data in real time and make smarter decisions. But it’s the powerful combination of human expertise and artificial intelligence that drives our clients' success. 📈 As part of Mediaplus Group, we have access to a host of AI solutions, however, Mediaplus CEO Matthias Bruell explains why human collaboration is more important than ever and it’s our people who master AI and feed it the right data that remain key to unlocking its full potential. 💡 Read the full article in the comments 👇 #AI #AugmentedIntelligence #HumanLearning
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A really interesting piece from Stephen Lepitak and Ian Darby at Creative Salon Worldwide on the ever-changing age of branded content. 💡 Our Consulting Director Behave, Lea Karam, shares her view on the changing viewing habits and behaviours which have led to the evolution of ad-funded content. Read more here 👉 https://lnkd.in/eRd43cTU #brandedcontent #content #behaviour #advertising
The thing I love about branded entertainment is that it can be such an interesting ideas-led part of the marketing mix. The idea of celebrities attending their own funerals for a Channel 4 series to help promote the post-death services of Co-op really does make me smile. 💀 ⚰ 🤣 And with brands such as Xbox, The Coca-Cola Company, TUI and eBay showing how audience engagement can be done in long form in recent years too - while winning awards - the next evolution of this advertising opportunity is going to be fascinating to watch. "Increasingly people's time is spent in environments that are entertainment-driven and probably not ad-funded... shifting onto streaming platforms and into gaming environments - social places where traditional advertising isn't the most effective way of reaching people." says Dan Wood at EssenceMediacom UK. Writing for Creative Salon Worldwide, Ian Darby also speaks with Total Media's Lea Karam, McCann London's Tommy Smith, Sara Ali and Ogilvy UK's Johnny Watters Link to the full piece in the comments below 👇 #marketing #brandedentertainment #channel4 #advertising #celebritysendoff #ebay #xbox #cocacola
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We’re SO proud to see that not one but three members of our talented team across strategy, client leadership and consulting have been listed in The Media Leader's Future 100 class of 2024, a club that celebrates the next generation of innovators, trailblazers and media disruptors. A huge congrats to Lea Karam, Ella Britton and Hannah Moody, this achievement speaks volumes and is a huge testament to all your hard work and dedication! 🌟 Check out the full Future 100 class of 2024 here: https://lnkd.in/e68TyZ87 #Future100Club #award #media #advertising
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Thank you Mediaplus Group and Serviceplan Group for organising such an incredible few days for the #ÜberCreativity conference 💖 We're looking forward to getting the full lowdown from Ella Britton 🤩 and we can't wait to see more of the incredible creative work coming from Mediaplus 💫 #FuturePositive #SparkAcademy #ÜberCreativeSummit
5 days, 70 colleagues, 17 locations - what a spark of #ÜberCreativity we had last week! ✨✨ We kicked things off with the Spark Academy, where our young talents from different disciplines, agencies and countries explored creative expression, storytelling, persuasion, AI, and more. Together with our creative leaders from around the world, we headed to Schliersee – concluding with an #ÜberJam, putting the new skills into action with our client C&A. For the rest of the week, our #CreativeSummit was all about collaborative sessions on campaigns, PR, pitches and diversity, focusing on challenging and supporting each other through the power of our integrated teams. Special guest: Philip Thomas, CEO of Ascential, who offered a fresh perspective on awards and how creativity is the key to effectiveness and success. A big shoutout to our #Mediaplus colleagues Maximilian Florian Schöngen, Sabrina Duchow, Dani Ibler, Ella Britton and sparkies Nathalie B., Laura Bender, Danilo Toledo, Natalia A., Paul Sailer for being our creative engine! 💚💚 💚 #WeHost #FuturePositive #SparkAcademy #ÜberCreativeSummit
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We're #hiring a new UK Client Leadership Graduate (Digital) in London Area, United Kingdom. Apply today or share this post with your network.
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From the Euros to viral TikTok trends, this summer brands have been riding a wave of cultural events 🌊 In Creative Salon Worldwide, Ella Britton discusses how brands are continuing to focus on authenticity and creative partnerships, delving into Deadpool are a prime example of leading the way in fun, yet effective, collaborations: https://lnkd.in/exEqJDuN #trends #trendsofsummer #partnerships #collaborations #marketing #brandmarketing
Summer 2024: How Brands Navigated Euros, Olympics and Viral Trends
creative.salon
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✨ We’ll never get tired of seeing our work come to life for everyone to see! Super excited to announce that our latest project with Hamptons has gone live this week. 🎉 Together with the amazing teams at Hamptons and Atomic London, we’ve crafted a campaign that captures the emotional rollercoaster of buying, selling, or renting a home, and how Hamptons can provide essential support just when it’s needed, helping people reach their final destination: their new home. 🏠 The campaign is live across a wide range of platforms including OOH, press, social media and direct mail, as well as Hamptons very own office windows, so keep your eyes peeled 👀 #Hamptons #Media #NewCampaign #OOH
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💥 Join our Client Leadership team 💥 A fantastic opportunity has opened up for a Digital Client Leadership Executive to join our London-based team and work on one of the agency’s biggest clients, BMW 🚗 👉 In this role, you'll dive into account management, media planning, and business consultancy, working across a variety of BMW’s business units. You’ll be at the heart of the day-to-day management of the account, contributing to the planning and buying of campaigns across all digital media channels. 🧠 We’re looking for a bright, enthusiastic, and confident individual to join us, offering you a chance to grow at an innovative BCorp agency with comprehensive training to accelerate your career in media! 🚀 Interested? You can find out more about the role here: 🔗 https://lnkd.in/ej72b8pJ #TotalMedia #MediaJobs #DigitalExec #Hiring #NewJob #MediaAgencyLondon #BCorp
UK Client Leadership Executive (Digital) | Total Media
https://www.totalmedia.co.uk
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🥂 Finishing the week on a high! 🥂 We've been shortlisted for not one, but TWO awards at the Performance Marketing World Awards for our work with Hiscox 🙌 🎉 We're all keeping our fingers crossed for the awards night in November! 🤞 #pmwawards #awards #agency #advertising