TONG

TONG

Advertising Services

London, England 6,187 followers

A cross-cultural agency closing the gap between brands and people in and out of China.

About us

The Chinese character TONG means to connect, inform, communicate, understand and make clear. Through award-winning consumer intelligence, strategic and creative services and access to our proprietary social commerce platform, we position brands with China's new generation of consumers and tastemakers. TONG is a team of bilingual experts bringing insights, inspiration and ideas from both sides of the world. We are driven by research, innovation and a passion for Chinese consumer culture. Our work involves surfacing unseen attitudes and behaviours, tracking emerging trends and harnessing market shifts in order to push into new creative and digital frontiers. Our brand partners include Chelsea FC, Fortnum & Mason, Huda Beauty, Charlotte Tilbury, Boden, Whittard of Chelsea, BAFTA, Sunspel, Anya Hindmarch and Heathrow Airport.

Website
https://www.tong.global/
Industry
Advertising Services
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
2014
Specialties
Social Media, Digital Marketing, Chinese, Marketing, CRM, Weibo, WeChat, eCommerce, WeCommerce, WeChat eCommerce, Social Commerce, WeChat Pay, WeChatPay, Cross Border eCommerce, Chinese Social Media, Media Buying, and China Influencer Marketing

Locations

Employees at TONG

Updates

  • View organization page for TONG, graphic

    6,187 followers

    We are so lucky to have had Xiaoqin Niu with us for 3 years! She is absolutely crushing every project she takes on for our PBSA clients. Since joining TONG, she has built a strong sales team that handles all enquiries from Chinese students and also implemented a bespoke sales CRM that provides a seamless customer journey for students and in-depth industrial insights for the operators. Her LinkedIn video series was specifically created to help PBSA industry professionals gain insights into student accommodation in the Chinese market. If you haven't checked it out yet, now is the time!

    View profile for Xiaoqin Niu, graphic

    Property and Student Housing Sales and Marketing Specialist

    3 year anniversary with TONG and I’m glad to say we are still in love ☀️

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  • View organization page for TONG, graphic

    6,187 followers

    TONG Webinar: Capturing Chinese Luxury Travellers in the UK and Europe 👉🏻 Sign up now: https://shorturl.at/SjNPl  Swipe left for more details. This webinar is designed for professionals in hospitality, luxury retail, real estate, fine dining, and related industries. Exclusive Offer: Attendees will receive early access to our report "Inside the Minds of Chinese Luxury Travellers: Europe and the UK". #chinesetravellers #luxuryconsumers #TONG

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    6,187 followers

    🛫 It's been a year and a half since China opened its borders, and outbound travel is surging, with an estimated 130 million trips planned for 2024. ⚽ Popular destinations across Europe and the UK are gearing up for a wave of Chinese travellers, fuelled by big events like the UEFA EURO and the Paris Olympics, alongside major Chinese holidays. 🚇 This surge presents substantial opportunities for businesses in the travel and hospitality sector, including hotels, luxury brands, fine dining establishments, travel agencies, and more. 👇🏻 Join our webinar to learn more about this massive audience and discover strategies to capture a share of this growing market. #chinamarketing #chinesetravellers

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  • View organization page for TONG, graphic

    6,187 followers

    It’s official. 💥 TONG Global has taken home the prestigious Top Digital Awards for the SECOND YEAR running! We are thrilled to be named The Best Service Team of the Year 👑 This year's competition was fiercer than ever, with a staggering 684 companies and 3,307 entries vying for recognition in China's marketing landscape. Standing out amongst such a talented pool is a true testament to our activation team's dedication to exceptional client service and the highest quality work. We're SO proud of them for putting TONG Global at the top of the game once again! 👏🏻

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  • View organization page for TONG, graphic

    6,187 followers

    Exclusive free report from TONG Global 👩🏻🎓 👨🏻🎓 Download here: https://wkf.ms/4equ4iz China is one of the largest sources of undergraduate international students for the UK, and it will become even more important in 2024 with new government policies impacting non-EU countries. Our report dives deep into what matters most to Chinese students living in the UK. Key questions answered: ✨ How promising is the Chinese student market now? ✨ What are their priorities when choosing housing? ✨ What challenges do they face in the UK? ✨ How can your brand better support and engage with them? and more! #chinamarketing #chinesestudents

  • View organization page for TONG, graphic

    6,187 followers

    China Insights Delivered. 📮 Here's a taste of what you'll find in our June newsletter: 📄 Free Report: Understand "Chinese Student Life in the UK: Insights and Trends 2024" 📢 TONG Voice: Get the scoop on recent beauty, livestreaming, and 618 Shopping Festival news 🎙 TONG Opinions: Our key takeaways on metaphysics, gross outfits, and emotional marketing trends 🖼 TONG Spring Creator: Discover fine dining redefined with Leyu Li's Mulus Guide And there's more! Head over to our newsletter 👇🏻 for the full scoop and let us know what piques your interest the most.

    ✉️ Free Chinese Student Report   Beauty, Luxury & Social Commerce Trends

    ✉️ Free Chinese Student Report Beauty, Luxury & Social Commerce Trends

    TONG on LinkedIn

  • View organization page for TONG, graphic

    6,187 followers

    We are incredibly proud to announce that Leyu Li's artwork, Mulus Guide, supported by TONG Global, will be showcased at the prestigious Dutch Design Week 2024! Each year, TONG Global supports young Chinese talents worldwide, helping them bring their artistic visions to life in music, fashion design, art, digital animation and beyond. Through the Spring Creators 创造·春 program, established three years ago, we provides a launchpad for these rising stars, showcasing their completed projects and offering opportunities for professional collaborations. Leyu Li is a shining example of the Spring Creators program's impact. Read more about Leyu Li's work in the comment section 👇🏻 #chinamarketing #TONG

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  • View organization page for TONG, graphic

    6,187 followers

    TONG turns 10! Can you believe it's been 10 years? We're popping the bubble tea 🧋 (don't worry, there's enough for everyone) to celebrate a decade of building TONG with the most amazing team we could ask for. 💛 We are incredibly grateful for all the talented people who have chosen to work with us and build TONG together. TONG wouldn't be what it is today without those who shape our company and culture. As we continue to expand, TONGsters are joining the party almost every week. But one thing stays the same: Keeping our team happy is our top priority. When they are feeling good, they are unstoppable. Some perks may look tiny, but they are making our work environment much more enjoyable: 🏃🏻♀️ Regular team building activities (these aren’t just promises in our JDs). 🧋 Always have bubble tea to keep Monthly All-Hands Meetings fun.   🎉 Always give massive shout-outs to our team for their great work - We celebrate wins big and small. 🍇 Snack & fruit bar stocked with YOUR faves! We don't mess around when it comes to keeping your energy levels up. 🍱 Make sure we have lunch breaks TOGETHER to zoom away from work and recharge. We're always looking for ways to make TONG an even happier, healthier place to work. Here's to many more years of building a place we love! #TONG

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  • View organization page for TONG, graphic

    6,187 followers

    Last week, our superstar Activation Manager Milly Qing Zhang had the honor of curating a project in the “Maritime Echoes: The Story of Stone” exhibition during London Craft Week, organised by the Cultural Section, Chinese Embassy in the UK.  For Milly, this wasn't just a project – it was a chance to share a piece of her heart and celebrate her hometown. 💛 Quanzhou, a UNESCO World Heritage City, is basically where history whispers secrets in the sea breeze. Steeped in rich craft traditions, It's the birthplace of the Maritime Silk Road. 🖼 At the exhibition, Milly shared Quanzhou's soul with the world. She brought to life the stories of the city's skilled craftspeople, the beauty of traditional outfits, and the unique style of fishwomen. Here at TONG, sharing the wonders of Chinese culture with the world isn’t just what we do, it’s the very essence of who we are. 🧧 A huge shoutout to Milly for being the Quanzhou ambassador. Let's keep these incredible stories echoing around the world. #londoncraftweek #chineseculture #TONG

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  • View organization page for TONG, graphic

    6,187 followers

    👩🏻🎓 Countdown Alert: Only 5 Days Left! Join our exclusive webinar and reserve your spot today (sign-up link in the comments 👇🏻). We are excited to have Kirstie Looms - Cofounder of WAU Agency and Investor in Students join us as our guest speaker. With her extensive background in real estate student living, Kirstie is an industry leader you won't want to miss. If you are keen on understanding more about: 🏠 Chinese students' accommodation preferences 🙇🏻 The importance of community ❗️Clearing up misconceptions about their accommodation needs This is the webinar for you. Swipe left to see the full agenda. 📮 Exclusive bonus: Attendees will receive early access to our free report, "Chinese Student Life in the UK: Insights and Trends 2024". This report is invaluable for property and education professionals looking for better understand and engage with Chinese students. Don't miss out and sign up now 👇🏻 #chinesestudent #studentaccommodation #chinamarketing

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