Tommy

A belated welcome to our new Chief Growth & Culture Officer, Dean Rowland! Joining Tommy in April, Rolo has already made a great impact on our growth strategy, being an unstoppable force in our mission to be truly distinctive. Joining the global leadership team, Rolo is responsible for leading new business, marketing, & culture across our offices. Rolo had this to say on his initial time at Tommy: “The first few months at Tommy have been truly eye-opening. Our talent approaches creative innovation in a way that I have not witnessed before. Whether that is in the AR and Anamorphic space; using our proprietary AI process; or being a valuable innovation partner to TikTok and Global OOH. I can’t wait to see what we achieve in the coming months, together.” Learn more about Rolo and his role over on our website: https://lnkd.in/dH_rDdeX

Picked up our award for 'The First Reality Show in the Metaverse' from The Drum Marketing Awards. Trying to find a spot for it on the office. What do you think? The win came for our work with Binance which you can read all about here: https://lnkd.in/ekS3eaQB

We often celebrate how innovative and agile the advertising industry is, pioneering new disciplines and career paths that wouldn’t have existed 5 years ago. Hearing from the amazing team at Iconic Steps today reminds me that while the industry storms ahead, we need to bring the rest of the world with us. Iconic Steps is a brilliant production studio dedicated to bringing in new young creatives from diverse backgrounds. It's amazing to hear how they open doors to many who might be unfamiliar with our industry. And that’s the type of talent we need! I'm looking forward to seeing how we can work together and make sure to give them a follow to see how you can get involved. Thanks to Victoria Ijeh-Allen, Daniel Kemp & Syed Ahmed for coming to see us.

Be prepared to be judged. Marcus Foley joins the judging panel for this year's Anthem Awards. The Anthem Awards is focused on purpose-driven work by people, companies and organizations worldwide. Deadline has been extended to the 13th September so make sure to submit your impactful work: https://lnkd.in/djnuw6_5

Take a closer look at the illustrations we created for Qmee | Part of Kantar Group. Bringing out the fun in mundane moments, we encouraged Qmee's audience to 'Kill Time Productively'. Turning their campaigns from minimalist graphics, to exciting illustrations, we helped Qmee deliver their best performing creatives and change the direction of their brand identity.

What does true online collaboration look like? That’s what The Lovie Awards asked creative leaders across Europe for their ‘In Collaboration’ report. In his contribution, our Co-Founder Marcus Foley, draws attention to Netflix’s ‘Dream Team’ philosophy where 'everyone should be extraordinary at what they do and highly effective at working together'. “At a global business like Netflix, collaborating across multiple functions & agencies isn’t an option it’s a necessity. That’s why their Dream Team philosophy rings so true.” Marcus says on the topic. “You need to know what you’re really good at but not be protective over it. Don’t be fixed in mind, embrace new ideas and bring in experts who can make it happen. It’s so easy in the agency space to get bogged down in land grabbing when the priority should be the project. When we work with Netflix, the priority is always entertaining the consumer and all roads should lead to that.” Read the full report on how to make impressive collaborations that boost innovation and experimentation online here: https://lnkd.in/d9vGEm5e

Why don’t we let a live Twitch audience hijack a plane full of influencers for a Netflix premiere? Oh, and can we have some vampires? These considerations are usually closely followed by turning attention to potential partners Tommy can collaborate with to make the big, bold stuff happen. But what makes a collaboration effective? To truly define this, we came together with 150 of Europe's brightest minds across advertising, digital media, and more to answer questions for the new ‘In Collaboration With’ report, curated by The Lovie Awards and presented by Snap Inc. In answering questions, the Netflix 'Dream Team Culture’ was at the forefront of my mind. That idea of being strong in your position, doing what is right for the team, bringing the best people in to deliver the best results. It’s a certain mindset you need to create a culture that allows innovation and creativity to thrive and make ambitious ideas happen. Thank you to Jacqueline Kavanagh and the team for the invite. I loved the workshop and being surrounded by some very talented thinkers. See the report here: https://lnkd.in/e9HmUhX5 and remember folks, dream teams need all-stars.  #InCollaborationReport

Cats tend not to follow the rules. Including staying inside their own screen. Using Global's new '3D Connected' offering, we brought SHEBA®'s anamorphic placements together to create the illusion of a larger 3D space. Global's large-format digiwall at Bond Street’s London Underground was the perfect playground to demonstrate this new approach to OOH storytelling. To bring SHEBA®'s vision to life, we transformed flat key visuals and standard flat TVCs into fully 3D assets, integrating perfectly with the anamorphic environment. With Global's anamorphic offering available in over 100 locations, taking your first steps into a 3D world is possible for any brand. Get in touch to find out how. Read more details of the campaign here: https://lnkd.in/eXr7uxGs

Imagine this: a reality-warping takeover of larger-than-life loot crates descending over bustling cityscapes and landmarks... Now that’s one surefire way to kick off the birthday bash with a bang! To celebrate Garena Free Fire’s 7th anniversary, Tommy helped paint the town red across Indonesia, Thailand, Vietnam, Mexico and Brazil with a series of mind-bending faux out-of-home ads that blurred the distinction between reality and fantasy. Playing up on iconic elements from the game, each location also showcased a cultural symbol, such as a sombrero, barong mask, nón lá hat and tuk tuk, kicking off the bash with a celebration of Free Fire that resonated globally.

We've spent 14 years helping entertainment clients tell their stories. For many of those years, it's something that we just did instinctively. However, with the help of Chiara Sambonet and Joe Fotheringham, we’ve developed and refined a specialised, more collaborative, and efficient process for entertainment briefs that results in more distinctive and effective work. We call this process, Springboarding. 🚀 Here's a mini-preview of the process. If you want to take a peek behind the curtain and see our full-proprietary process for creating distinctive work in the entertainment industry, drop me a comment with 'Springboard' below - and i'll whisk a copy over to you.