the Valuable 500

the Valuable 500

Non-profit Organizations

London, Greater London 22,826 followers

The global business partnership of 500 companies working together to end disability exclusion.

About us

The global organisation of 500 Partners and Companies working together to end disability exclusion.

Website
https://www.thevaluable500.com
Industry
Non-profit Organizations
Company size
11-50 employees
Headquarters
London, Greater London
Type
Nonprofit
Founded
2019

Locations

  • Primary

    Bankside 3

    90-100 Southwark Street

    London, Greater London SE1 0SW, GB

    Get directions

Employees at the Valuable 500

Updates

  • View organization page for the Valuable 500, graphic

    22,826 followers

    Two years ago, we achieved the impossible. Together with over 500 of the world’s most influential businesses, we ended the CEO silence on disability inclusion.   Now we have a new ambition, to create radical system change. Through true Synchronised Collective Action, real transformative change can happen.   In Tokyo 2025, we’re inviting all of our partners and companies to unite and hold each other to account by hosting SYNC25. To learn from failures, build on successes, and set the stage for the work to do. Beautiful things happen when we come together.   Join us at SYNC25, the Valuable 500 Accountability Summit, in Tokyo 2025 - stay tuned for more details.   A special thanks to our phenomenal creative and production partners. Created by our Omnicom partner adam&eveDDB. Directed & produced by Dan DiFelice and Biscuit Filmworks . Voiced by mental health ambassador & advocate David Harewood.   Audio Described and International Sign Language versions can be found on our YouTube linked in comments. https://lnkd.in/e3cYwn23

    SYNC25

    SYNC25

    thevaluable500.com

  • View organization page for the Valuable 500, graphic

    22,826 followers

    Sony's Accessibility and Inclusive Design Strategy is revolutionising the tech industry. Sony is dedicated to enhancing accessibility for both customers and employees. Their focus is on supporting independence and creating inclusive environments, ensuring that disability or other personal characteristics do not limit access to their products. Their approach includes: - Integrating inclusive design into product development, with support from accessibility heads. - Employee training, with over 1,000 participants in hands-on workshops and 50,000 in digital courses. - Promoting a culture of understanding and collaboration with the disability community. Sony is already seeing promising results. Inclusive features in its TVs, cameras, and smartphones have received positive feedback. By 2025, Sony aims to integrate its principles fully, reinforcing its dedication to creativity, technology, and accessibility for all. Full case study: https://lnkd.in/ecaTmq46 #InclusiveDesign #DisabilityPrideMonth #TechForGood

    • Text to the left: Sony's strategy for inclusive design and accessibility. Photo on the right:  A scene from inclusive design workshops. Banner at the bottom is a section of the disability pride flag.
  • View organization page for the Valuable 500, graphic

    22,826 followers

    Despite the proportion of the population with a disability, only 1% of ads feature authentic representation. Our CEO Katy Talikowska sat down with Peter George Bell to discuss: • Innovative campaigns driving change • Valuable 500's initiatives for inclusive leadership • The power of diverse storytelling in business Watch/listen to the full episode: 🎥 YouTube: https://lnkd.in/estcDUDW 🎧 Apple Podcasts: https://lnkd.in/eyqgWdYm 🎧 Spotify: https://lnkd.in/eEWUHbE3 #DisabilityInclusion #AdvertisingForAll

    View profile for Peter George Bell, graphic

    Entrepreneur // X-EA / X-Nestlé / Founder of Purpose Made

    "20% of the world's population lives with a disability, but authentic representation in advertising is only 1%." - Katy Talikowska In this episode, I have the pleasure of sitting down with Katy Talikowska, CEO of the Valuable 500, to explore the critical state of disability representation in advertising and business. Despite 20% of the global population living with a disability, authentic representation remains significantly low. Katy shares her inspiring journey from BBDO Worldwide to leading The Valuable 500, highlighting the power of inclusive representation, innovation, and leadership in driving change. We discuss successful campaigns like Mars groundbreaking Maltesers campaign during the Rio Paralympics, which not only boosted sales by 7% but also set a new standard for inclusivity in advertising. We also delve into The Valuable 500's initiatives, including the Generation Valuable programme and the upcoming SYNC25 Accountability Summit in Tokyo, which promote inclusive leadership, representation, and accountability in global organisations. Katy emphasises the importance of starting the conversation about disability inclusion, even when it feels daunting, and the need for collaboration and collective action to achieve lasting progress. Episode Highlights: 00:00 The State of Disability Representation in Advertising
00:21 Introducing Katy Talikowska and The Valuable 500
00:48 The Journey to Disability Inclusion in Advertising
02:36 Katy's Professional Background, Michele (Mitch) Oliver, and the Maltesers Campaign
06:57 The Birth of The Valuable 500
09:21 SYNC25 and the Future of Disability Inclusion
14:03 The Power of Purpose-Driven Brands
21:17 The Evolution of Brand Storytelling
26:07 The Power of Diverse Storytelling
27:14 Apple’s Emotional Ad: The Lost Voice
29:41 The Role of Leadership in Inclusive Representation
30:38 Generation Valuable: A Unique Mentoring Programme
32:49 Revamping the Leadership Team
35:41 The Self ID Resource Guide
42:35 The Importance of Authenticity and Purpose
48:18 Overcoming Imposter Syndrome and Embracing Accountability
51:58 The Journey of Innovation and Collective Progress
52:03 Christopher Patnoe and accessible products at Google and how they innovate. Chatting with Katy is always enjoyable and enlightening, and her insights are vital for anyone dedicated to fostering genuine inclusion and driving systemic change. Her focus on actionable strategies and collaborative efforts offers a promising path towards a more equitable future. Check out the full episode through the link in the comments. Enjoy!

  • View organization page for the Valuable 500, graphic

    22,826 followers

    Join us for a free virtual panel event on the future of inclusive advertising hosted and moderated by Valuable 500’s CEO, Katy Talikowska. Our incredible panellists include: - Dr Shani Dhanda: Multi-Award-Winning Disability Inclusion & Accessibility Consultant and Broadcaster. - Matt Thomas: Senior Director, Brand Function & Media Operations at P&G Northern Europe. - Henrietta Corley: Business Director at AMV BBDO. Discover how agencies, advertisers, and media can drive innovation by implementing accessibility measures. This session will cover strategies to create accessible content, explore new audience potential, and highlight solutions for authentic representation in advertising. Don't miss out on this opportunity to learn from industry leaders and shape the future of inclusive advertising! Register: t.ly/3D-9Y #InclusiveAdvertising #Accessibility #DisabilityPrideMonth

    • Pioneering Accessible Advertising - Webiner. Four photos include headshots in black and white of Katy, Henrietta, Shani and Matt
  • View organization page for the Valuable 500, graphic

    22,826 followers

    Jaguar Land Rover (JLR) is enhancing vehicle accessibility and promoting inclusivity for disabled consumers. Starting in 2015, their Customer Insights Team identified the need to address the disability community, recognising gaps in product features, retail experiences, and advertising. By partnering with organisations and gathering insights from disabled individuals, the company was able to develop innovative features like: • Systems for drivers in medical distress • Adaptable interiors • Advanced communication systems • Onboard medication storage. Jaguar Land Rover continues co-creating with disability organisations to boost accessibility innovation. Given current momentum and executive alignment, they are well-positioned to lead the charge on inclusive mobility. Full case study: https://lnkd.in/e4CVJkga #DisabilityPrideMonth

    • Text on the left: Jaguar Land Rover's journey towards accessible automotive innovation. Photo on the right: Keith Rozga, AVA CAD Designer at Jaguar Land Rover in a recent video to mark Deaf Awareness Week.  
At the bottom of the image is a small section of the Disability Pride Flag
  • View organization page for the Valuable 500, graphic

    22,826 followers

    As part of our Synchronised Collective Action on Representation, this resource is for all companies striving for authentic disability representation within their workforce and across all consumer touchpoints. Developed in collaboration with a diverse working group of disability advocates and experts, the principles provide a starting point and guiding framework for organisations committed to advancing change. This #DisabilityPrideMonth, it's time to move from awareness to action, and these principles provide a roadmap to get started. Explore the principles: https://lnkd.in/eYDvwpq4 [ID in ALT and comments] #RepresentationMatters

    • 6 key principles for authentic disability representation.
    • 1 Nothing About Us Without Us - Include disabled people, internally and externally, in decision-making, creation, and feedback processes. 
Represent the full spectrum of disabilities and intersectional identities in all creative and design processes, activities, outputs, and messaging.
    • 2 Authentic Storytelling - Reject clichéd, tokenistic, or extreme portrayals of disability. Aim for authentic, multi-dimensional representation. 
Depict disabled people in everyday contexts, moving beyond inspiration or tragedy narratives.
    • 3 Accessible by Design - Prioritise accessibility throughout the design process for all products, content, messages, and experiences. 
Create barrier-free environments and user experiences that benefit all employees, consumers, and audiences.
    • 4 Organisation-wide Commitment - All leaders and employees in a business must understand why authentic representation, accessibility, and inclusive design are shared, core values and desired outcomes for the entire business.
Decisionmakers and practitioners across the organisation must have the knowledge and tools needed to ensure sustained and scalable success.
      2
  • View organization page for the Valuable 500, graphic

    22,826 followers

    "It's time to look inward and ask ourselves – are we truly leading with inclusion? Are we prepared to get uncomfortable, to challenge our assumptions, and to do the hard work of culture change? The path forward is clear; the only question is who will choose to lead the way."   In her latest for Forbes, our Founder Caroline Casey explores the critical role of leadership in driving disability inclusion in business. From Microsoft's disability inclusion journey to Sky's approach to self-identification, the article showcases how committed leadership can create real change. Read the full article to discover how your organisation can harness the power of inclusive leadership to create meaningful impact. #InclusiveLeadership #DisabilityInclusion

  • View organization page for the Valuable 500, graphic

    22,826 followers

    Our latest Directory Spotlight comes from O'Herlihy Access Consultancy (OHAC). Founded in 2007 by Eoin O’Herlihy, inspired by personal experience with disability, OHAC is a leader in universal design, accessibility, and disability inclusion. OHAC collaborates with clients to create inclusive environments and services, helping organisations meet legislative requirements and achieve high inclusion standards by offering strategy development, audits, and accessibility consultations. Recently, they advised Netflix (Europe, Middle East & Africa) on integrating accessibility and Universal Design, completing the project in 18 months. Check out the full spotlight: https://lnkd.in/dvn6rJ3F #Accessibility #UniversalDesign #Inclusion #OHAC

    • Did you know... the most common barrier is not the built environment but people's attitudes towards disability. A positive shift in mindset is the starting point to improve disability inclusion within the workplace.
  • View organization page for the Valuable 500, graphic

    22,826 followers

    We were honoured to collaborate with KOKUYO in May for a case study-sharing meeting at their diversity office, HOWS PARK. Ten Valuable 500 companies in Japan were in attendance. The event aimed to open dialogue and collaboration among companies to promote inclusion in the lead-up to SYNC25, the Valuable 500 Accountability Summit in December 2025. Emi Aizawa, Japan/APAC Regional Account Manager, was in attendance and supporting the event. Full article: https://lnkd.in/eKvg9AEu

    「The Valuable 500」の事例共有会をコクヨのダイバーシティオフィス「HOWS PARK」で開催|ニュース|ニュースルーム|コクヨ

    「The Valuable 500」の事例共有会をコクヨのダイバーシティオフィス「HOWS PARK」で開催|ニュース|ニュースルーム|コクヨ

    kokuyo.co.jp

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