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Media and advertising journalist | Podcast creator, host, and executive producer | Live events moderator, planner and consultant | B2B marketing and comms consultant for media agencies, broadcasters, and PR professionals
🎧 Why are #media agencies talking more and more about advertising effectiveness? Today's episode of the The Media Leader UK podcast features IPA (Institute of Practitioners in Advertising) Effectiveness Director Laurence Green. Ahead of the shortlist being announced later this week, Laurence reveals that there has been a "dramatic" increase in the number of entries for the IPA's prestigious #advertising #effectivness awards. I've put together a clip of Laurence explaining why this is... Please listen to what was a surprising conversation in many ways. As usual, tell me what you think with a comment below or privately to [email protected]