An exciting end to our week! We're so proud to see the launch of Zoological Society of London (ZSL)'s brilliant 'Feel the Wonder' OOH-led campaign, which has taken over Outernet London's The Now building with an immersive 360-degree video showcasing their penguin enclosure at the London Zoo🌊🐧 The campaign, which will be live for the next week, uncovers panoramic views, giving visitors 360-degree views of the Zoo's Humboldt penguins, and marks the first time a 360-degree video recording has ever been used in an Outernet London audio-visual space. A huge shout out to all the teams involved at TKF, Zoological Society of London (ZSL), Talon and Circus360! Find out more via Campaign UK: https://lnkd.in/eCv7Fmwv #clientcampaign #OuternetLondon #OOHcamapign
The Kite Factory
Advertising Services
LONDON, England 5,803 followers
Giving clients the best in heart, art & science to craft creative media ideas that deliver.
About us
We believe in a world where advertisers don’t have to compromise. Where every client can work with an agency partner that creates brilliant media ideas delivered by a team that goes above and beyond, with the means to measure them effectively. We do this through art, heart and science. As an independent agency, we enjoy the freedom to work with clients we love, in ways that work best for both of us. It’s about getting involved, staying informed and being invested in your success. Because great relationships drive better results. We’re a team of creative thinkers, professional doers and clever data people united by a culture of going above and beyond for our clients and each other. It’s about being an inclusive and nurturing environment. It’s about making friends and having fun. That’s why we’re one of Campaign’s Best Places to Work 2023.
- Website
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https://thekitefactorymedia.com/
External link for The Kite Factory
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- LONDON, England
- Type
- Privately Held
- Founded
- 2001
- Specialties
- data analysis, direct response, search (PPC and SEO), mobile, gambling, charity, publishing, econometrics/modelling, health and beauty, travel and leisure, brand response, international, events and sponsorship, media planning, media buying, growth strategy, digital display, and media strategy
Locations
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Primary
55 New Oxford Street
LONDON, England WC1A 1BS, GB
Employees at The Kite Factory
Updates
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Great news 🎉 We're delighted to be shortlisted at the IPA (Institute of Practitioners in Advertising) Effectiveness Awards for our work with David Lloyd Clubs! The IPA Effectiveness Awards are the industry's most coveted, showcasing companies that make effectiveness integral to their cultures. We're truly proud to have received this shortlist, showing that effectiveness is at the heart of everything we do at TKF. To find out more about the awards and view the shortlist, click below ⬇️ https://lnkd.in/dAiYQw3V #EffectivenessAwards #IPA #WinTogether
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Today's women in their 40s and 50s are trailblazers - redefining societal norms, embracing diverse lifestyles, and commanding nearly half of the UK's wealth. Yet, they are often left feeling overlooked by the media, with many brands missing the untapped opportunity of this "super consumer" cohort. But what if there was a way for brands to understand, uplift, and empower these women while increasing their bottom line? This week, we launch our latest report, which explores the attitudes and behaviours of the 4.6 million women aged 45-54 in the UK through the lenses of identity, intent, and influence and provides actionable strategies for brands looking to captivate and connect with this transformational audience. 💡 📈 Find out more via Campaign UK here: https://lnkd.in/dPZsTi6h Download the paper here: https://lnkd.in/dYCxYtCH #MidlifeRevolution #Whitepaper #StaySmart
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“In January this year, Google finally disabled 1% of third-party cookies, and we all thought, "This is it." But then the date got pushed back again, and this week, in a complete surprise move, Google announced that it's scrapping the deprecation. Is anyone else tearing their hair out, too?” Head of Operations Gabriella Krite joins industry experts to share their thoughts on Google's latest update on third-party cookies and what this means for advertisers. Catch up on the full article via Performance Marketing World... https://lnkd.in/eQ2nwz3w #ThirdPartyCookies #Google #StaySmart
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Today’s date is 24/7. At TKF we’re supporting #SamaritansAwarenessDay by reminding you that if you need to talk, Samaritans is there 24/7 for anyone who needs someone to listen. 💚 Throughout July, Samaritans is spreading awareness that their support is always available, day or night, for anyone facing challenges or struggling to cope. Click below to find out more... https://lnkd.in/dJAvDrNY #SamaritansAwarenessDay #24/7 #GetInvolved
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Exciting news!🎉 We're proud to see the launch of Oxfam's "Just Us" campaign, marking their first major TV campaign in nearly a decade which sets out to inspire UK citizens to take action for a fairer world. The 60-second film, which "interrupted" Channel 4 news yesterday, showcases archive footage of global protests, project work, and Oxfam activists making a difference worldwide. A massive shout out to all the teams involved! Check out the ad and find out more via Campaign UK... https://lnkd.in/e4ZHb6Ak #newcampaign #TVadvertising #WinTogether
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Last week marked the start of South Asian Heritage Month, with this year's theme "Free To Be Me". At The Kite Factory, we're lucky to have a brilliant Inclusion & Belonging Committee that brings us all together to educate and celebrate many events throughout the year. This month, we're excited to celebrate South Asian cultures, histories, and communities and take part in this important cultural month for another year running! #SAHM #FreeToBeMe #GetInvolved
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It was brilliant to see some familiar and new faces at our 'Midlife Revolution' event last week, where we delved into how brands can authentically connect with and represent midlife women through their advertising strategies 🚀 A huge shout out to our incredible panellists, Kate Dale from Sport England, Jacqui Burchell from the British Beauty Council, Sophie van Ettinger from And Begin, Heather Jackson from GenM Official, and Edeje Onwude - you were all amazing! Lastly, thank you to our research partners, Southpaw, and to our brilliant hosts, Charley Day-Lennon and Niki Jones 👏 Keep an eye out for more insights on the advertising potential of this misrepresented audience📊 #MidlifeRevolution #Event #WinTogether
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⚠️Event Countdown⚠️ Only one week to go until our exclusive seminar exploring the real needs of midlife women and how brands can better communicate with this powerful audience we call 'Bloomers'. Join us and industry experts as we unveil bespoke research on the untapped potential of midlife women for brands. Discover their unique perspectives and desires, and learn effective strategies for authentic engagement to better represent this audience. Email [email protected] to find out more and secure your spot now. #MidLifeEvent #Bloomers #StaySmart
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"Gaining cut through and therefore attention of potential customers is harder than ever but the established principles of successful marketing haven’t changed." Chief Digital Officer Ben Foster joins industry experts to share crucial insights on how brands can cut through the noise and engage audiences in the rapidly evolving digital advertising landscape. Catch up on the full article via MediaCat Magazine: https://lnkd.in/eACvZ9RV #DigitalAdvertising #Media #StaySmart
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