Tobi Asare, Managing Partner Head of Growth at OMD UK and Andy Freeman, Group Brand and Marketing Director at British Gas recently joined the IPA New Business Diaries Podcast to explore the pitch process, creating great work and building strong client/agency relationships. Listen and subscribe: https://lnkd.in/eNHMVaW8
IPA (Institute of Practitioners in Advertising)
Advertising Services
The people behind the practitioners who make UK advertising what it is today
About us
We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
- Website
-
http://www.ipa.co.uk
External link for IPA (Institute of Practitioners in Advertising)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- Information services and Careers advice
Locations
-
Primary
44 Belgrave Square
London, SW1X 8QS, GB
-
Catchpell House
Carpet Lane
Edinburgh, EH6 6SP, GB
Employees at IPA (Institute of Practitioners in Advertising)
Updates
-
This is your Friday reminder to book your place at #EffCon24. The IPA #EffectivenessConference returns both in-person and virtually on Wednesday 9 October to bring together some of the smartest thinkers in effectiveness to provide you with the key lessons from the IPA Effectiveness Awards through new R&D, thought leadership and expert case studies. This is what the first half of the morning will look like: * Breakfast and networking followed by a welcome from Karen Martin, CEO, BBH London and Chair of the IPA Effectiveness Leadership Group * A look at the neuroscience of laughter with Professor Sophie Scott, Director, Institute of Cognitive Neuroscience, UCL * What do we know about creators and effectiveness? Becky Owen, CMO, Billion Dollar Boy, Imogen Coles, UK Head of Influence, Managing Partner, Ogilvy UK and James Mishreki, Founder, Skin Me explore what doing creator-led marketing well looks like to different brands. * We'll then discover new research from Andrew Tindall, SVP – Global Partnerships, System1 into the value of creative consistency and whether effectiveness increases when a clear creative hook is used across campaigns - followed by an expert panel including Osagie Samuel dissecting the findings. For the full agenda, to book your ticket and to join in the conversation: https://lnkd.in/e2XaTkvF
-
Last month the newest IPA TouchPoints report, Making Sense, revealed how commercial media consumption has shifted over the last nine years, by analysing time spent, share of time and weekly reach of each commercial channel and reveals the correlation of media habits between the different generations and charts the consumption of media by device. Key findings include: * 2024 patterns of media consumption have shown British Adults slipping back into pre-pandemic established patterns * Time spent with curated commercial media dips marginally in 2024 * Fragmentation of media reduces reach of individual channels * Time spent on smartphones increases for all age categories * The correlation of the reach of curated commercial media channels between 16-34s and 55s hits all-time high Find out more: https://ow.ly/XNtM50TE565
IPA | New IPA TouchPoints report reveals core changes to commercial media landscape
ipa.co.uk
-
Nothing is more important than effectiveness & no one knows more about it than us. With new R&D & thought leadership from the smartest thinkers in effectiveness no matter where you are on your journey the IPA #EffectivenessConference is the place for you: https://ow.ly/SGyS50TnVpg
-
What were the key lessons from last month's IPA Media Planning and Strategy Summit? True's Ellie Nicolaou explains why it is important to embrace curiosity and keep asking questions, as well as sharing her thoughts on what the key trends could mean for the industry's future.
Happy Thursday, everyone! I'm thrilled to share my latest blog post for the IPA (Institute of Practitioners in Advertising), published today 🎉 Showcasing how important it is as an Account Executive Apprentice, to embrace curiosity, and most importantly - keep asking questions! A huge thank you to Simon Frazier for the opportunity. I can't wait for you all to dive in and let me know your thoughts🤔 https://lnkd.in/eC2bfNP9
Embrace curiosity and keep asking questions
ipa.co.uk
-
We've created a new environmental sustainability report, Agents of Change, to support agencies in their transformation planning. The Expert View summarises the experiences of agency leaders and sustainability specialists, clients, and coalitions working for change within the industry; while the accompanying toolkit outlines a practical four-step model for action. For full details and to become an agent of change: https://lnkd.in/gKKMW6CV
-
Next week's IPA #EffectivenessConference brings together the smartest thinkers, the best thought leadership and the latest lessons from the IPA #EffectivenessAwards. Being more effective starts at the #EffCon24, so book your place now: https://ow.ly/rHec50TfasW
-
Four years after creating a plan to develop shared effectiveness principles, Drummond Central attained IPA Effectiveness Accreditation in 2023. These are some of the lessons they learnt from the experience: https://ow.ly/UNcx50TBY1E
-
Have you ever wanted to know more about econometrics, but were too afraid to ask? Ahead of Wednesday's IPA #EffectivenessConference LBBonline - Little Black Book sat down Dr Grace Kite to explain the basics of econometrics, and why it’s the foundation of advertising effectiveness. For more from Grace, don't miss her session on the future value of present spend at #EffCon24. View the full agenda and get your tickets now: https://lnkd.in/e2XaTkvF
As part of LBB’s series, ‘The Effectiveness Effect’ in partnership with the IPA (Institute of Practitioners in Advertising), Dr Grace Kite explains the basics of ‘econometrics’, how it’s different to the way marketers typically use data, and why it’s essential to understanding and attributing effectiveness. Read here: https://hubs.ly/Q02RZ9cH0
-
How do you ensure that the creative assets you develop are commercially effective? And how can you prove it? Gurdeep Puri explores why we need to better recognise and demonstrate the value of our creativity: https://lnkd.in/dC6dwUp3