The Drum

💸 Here’s why HSBC, Capital One and Mastercard are top finance and utilities advertisers 💸 As part of our Finance and Utilities Focus Week, we’re using insights from Kantar’s Marketplace to look closer at creative trends and effectiveness in this testing category. Find out how banks like HSBC, Llyods, and Mastercard are leading the way with innovative and memorable ads: https://lnkd.in/egQpisg5 #Finance #Ads

It’s time 🎄 … Today's Ad Of The Day: https://lnkd.in/edYNB7mZ

🔍 Wondering what’s real in a world flooded with AI-created visuals? The Drum sat down with Getty Images to explore how brands can build consumer trust and stay authentic in an AI-driven era. 📈 Insight from Getty’s VisualGPS reveals that 90% of consumers want transparency around AI-generated images. So, how can brands keep it real while embracing new tech? Discover insights here 👉 https://lnkd.in/e-hegkSf

🌍 This year, B2B World Fest is breaking new ground with events in both Chicago and London! We’re thrilled to have True hosting at The Drum Labs in London, featuring insights from co-founders Cos Mingides who will be taking part in a dynamic debate on brand vs demand, and Richard Parsons, who will be hosting an insightful fireside chat. Join us in London or Chicago on November 20th to dive into effectiveness and the future of B2B marketing 🚀✨ Secure your place today: https://lnkd.in/eJpP9Hdt #B2B #B2BWorldFest #MarketingEvent

A classic example of reactive marketing by Aldi UK 😂 Following the release of MOSCHINO’s £3,730 celery-inspired bag, ALDI decided to ‘create’ their version using actual celery from their fruit and veg aisle, pricing it 99% lower than Moschino’s. Which do you think would generate more sales? 😅🤣 #aldi #reactivemarketing #retail

We've all got one - a client that takes the p*ss and treats the agency staff like garbage. In the first of her regular CEO Soapbox column, Tanya Whitehouse, CEO at elvis | creative agency | b corp, is no stranger to these characters and has a process to deal with them. Read it: https://lnkd.in/enP6Fuek #agency #marketing #badbehaviour

Have you incorporated layered advertising in your marketing strategy? 💡 At Microsoft Advertising’s Creative Connect event for 2024, we delved into the benefit of layered advertising. To learn how you can incorporate this - read here: https://lnkd.in/eXPUthx9 ⬅️ #AdvertisingTips #CompetitiveAdvantage #LayeredMarketing

In light of it being Finance and Utilities Week at The Drum, we have question for our network 🤔 Budgets are hot topic in the marketing world, how would your budget allocation differ if you were given a larger spend? Vote below ⬇️ Head to The Drum for more on finance and marketing: https://lnkd.in/eVD4i8zv 🥁 #Adland #Marketing #MarketingBudgets

"The lack of transparency was pitiful and the cynic in me would think it was done on purpose to drive the tax grab up between July’s election result and today’s budget through fear, with the huge time period between the two cementing this conspiracy theory further." So, what does Rachel Reeves' first budget ultimately mean for agencies? Read Green Square Associates Limited director Tony Walford's take on Labour's first, and rather scary, budget: https://lnkd.in/eTP_aSVj #budget #agencyleadership #marketing

How essential is it to connect with audiences beyond the capital? In Episode #2 of the Inside Outside podcast, Karan Singh from Vistar Media and Ben Wilkins from Skyrise dive into the importance of regional focus in out-of-home advertising. Together, they explore whether businesses can flourish by expanding their reach beyond the M25. Join the conversation on Inside Outside podcast—where OOH meets real-world relevance. 🎙️ Listen now! https://lnkd.in/efVkQ4Ww